What a Development AND Communications Director Really Does

There’s a great conversation happening about whether one person can be both the communications and the development director in the Nonprofit Communications Professionals Facebook Group.   Here’s the original question: I’m seeing so many job ads lately for communications AND development managers/directors. I thought orgs were finally wising up and realizing that they’re generally not…

Day in the Life of a Nonprofit Communicator – Lisa Sherrill

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro.  Lisa Sherrill is the Communications Director of the Food…

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Looking for ways to unite and engage your supporters online for your cause? Sure, you have your website, email list and social channels urging supporters to take action. But what else can they do to build momentum, sway decision-makers and raise awareness for change? Lots! Here are 5 tools and resources you should consider to…

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page. Read the first three marketing strategies below, then join us next week for the final three. ~Kristina  Guest Post by Abby Jarvis of Qgiv So you’ve got a beautiful online donation page up…

Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information. Recently, we explored why it’s important to create a reporter-friendly online newsroom on your organization’s website to help ensure…

Editorial Planning When Everything Is Up in the Air

You know that an editorial calendar is a great tool, in theory. But for some organizations — especially those involved in advocacy and disasters — planning out content seems nearly impossible. How can you plan when you are waiting on the unpredictable behaviors of a legislative or judicial body, on breaking news in a particular…

4 Inspirational “Share Your Story” Pages That Will Knock Your Socks Off

Want to get your supporters pumped? Try a “Share Your Story” page on your website. A “Share Your Story” page gives you an ongoing (or short term) opportunity to collect inspirational stories that support your mission, move decision makers toward change, and motivate donors to give to your cause. “Share Your Story” shows supporters that they matter, …

Why Using Facebook and Twitter Alone Isn’t Smart

I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach. Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media. Sure, you can do it that way, directly using only the apps or the .com sites,…

Where I’ll Be at #16NTC – and How to Get Presentations from Home

Hello from the clear skies 30,000 feet somewhere above Mississippi! I’m on my way to San Jose, CA today for the Nonprofit Technology Conference.  It’s my favorite national conference for nonprofit communicators. Even if you can’t attend in person, you can still gain a ton from this conference. Each session includes “collaborative notes” which are Google…