I hope you are having as beautiful a Friday as I am! Let’s dive into some Mixed Links… Jeff Brooks answers the question, Is it Ethical to Appeal to Your Donors’ Emotions? Social Media Examiner has tips on using Hootsuite in How to Manage Multiple Social Media Profiles. Are you on Instagram? They announced a big…
It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md., Juliana Avery has sent her share of releases to the media in Washington…
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want to hear from you too! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. ~Kristina Leroux As the Social Media…
I hope everyone had a good week. I could really use some Mixed Links… The latest addition to the M+R Toolshed is called If This Then Totally That which helps you find tools and resources for specific problems you may be having. If getting your communications approved at your nonprofit is a difficult process, Nancy Schwartz’s has…
Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to! And if you’re interested in learning more about…
If you want to write a direct mail appeal letter that will blow your supporters away (and raise more money), join us next week for: Writing Successful Direct Mail Appeal Letters In-House with fundraising expert, Tom Ahern BEGINS NEXT MONDAY, MARCH 7th Each session will be recorded. Tom Ahern has proven he can help nonprofits…
How many of your donors came back last year? Do you know? If your nonprofit is anything like the 8,000+ organizations that participated in the 2015 Fundraising Effectiveness Project Survey, the answer is….not enough. Retention rates are pretty abysmal in the nonprofit sector, hovering at 43 percent for the past two years. So, how can…
Does this sound familiar: If you feel like no one cares about your deadlines, you aren’t alone! In this edition of Nonprofit Communications Confidential, we hear from those of you who just can’t seem to make people understand deadlines are there for a reason: Asking for content by a certain date and not getting it…
Feel like you’d be more productive if you could just manage your own attention better and limit distractions? I’ve got a challenge for you . . . pick one of the four tactics below and use it every day for a week. Do not (repeat) do not try them all! Pick just one and see…
We’ve found several instances lately of other bloggers reprinting content from this site without permission. While we are flattered that people like our work, and the work of our guest bloggers, and want to share it with their own communities, we must insist that “fair use” copyright rules are followed. What does “fair use” mean?…
Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb. 28 and the world will be watching. (Also, some of the world WON’T be watching, in an #OscarsSoWhite protest over the lack of diversity among nominees in the top acting categories.) Watching or not, film will be the center of…
How long should you spend working on an email newsletter? How much time do you need to invest in Facebook or Twitter to improve your engagement? While we can give you rough, anecdotal answers to questions like these, I’d much rather see you answer the questions for yourself. With your real-life data, you can then…
