How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md., Juliana Avery has sent her share of releases to the media in Washington…

Mixed Links for Nonprofit Communicators March 11, 2016

I hope everyone had a good week. I could really use some Mixed Links… The latest addition to the M+R Toolshed is called If This Then Totally That which helps you find tools and resources for specific problems you may be having. If getting your communications approved at your nonprofit is a difficult process, Nancy Schwartz’s has…

ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to! And if you’re interested in learning more about…

Write Your Own Appeal Letter and Raise More [Starts Next Week]

If you want to write a direct mail appeal letter that will blow your supporters away (and raise more money), join us next week for: Writing Successful Direct Mail Appeal Letters In-House with fundraising expert, Tom Ahern BEGINS NEXT MONDAY, MARCH 7th Each session will be recorded. Tom Ahern has proven he can help nonprofits…

3 Reasons to Invest in Your Monthly Giving Program

How many of your donors came back last year? Do you know? If your nonprofit is anything like the 8,000+ organizations that participated in the 2015 Fundraising Effectiveness Project Survey, the answer is….not enough. Retention rates are pretty abysmal in the nonprofit sector, hovering at 43 percent for the past two years. So, how can…

Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb. 28 and the world will be watching. (Also, some of the world WON’T be watching, in an #OscarsSoWhite protest over the lack of diversity among nominees in the top acting categories.) Watching or not, film will be the center of…