Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page. Read the first three marketing strategies below, then join us next week for the final three. ~Kristina  Guest Post by Abby Jarvis of Qgiv So you’ve got a beautiful online donation page up…

Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information. Recently, we explored why it’s important to create a reporter-friendly online newsroom on your organization’s website to help ensure…

Editorial Planning When Everything Is Up in the Air

You know that an editorial calendar is a great tool, in theory. But for some organizations — especially those involved in advocacy and disasters — planning out content seems nearly impossible. How can you plan when you are waiting on the unpredictable behaviors of a legislative or judicial body, on breaking news in a particular…

4 Inspirational “Share Your Story” Pages That Will Knock Your Socks Off

Want to get your supporters pumped? Try a “Share Your Story” page on your website. A “Share Your Story” page gives you an ongoing (or short term) opportunity to collect inspirational stories that support your mission, move decision makers toward change, and motivate donors to give to your cause. “Share Your Story” shows supporters that they matter, …

Why Using Facebook and Twitter Alone Isn’t Smart

I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach. Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media. Sure, you can do it that way, directly using only the apps or the .com sites,…

Where I’ll Be at #16NTC – and How to Get Presentations from Home

Hello from the clear skies 30,000 feet somewhere above Mississippi! I’m on my way to San Jose, CA today for the Nonprofit Technology Conference.  It’s my favorite national conference for nonprofit communicators. Even if you can’t attend in person, you can still gain a ton from this conference. Each session includes “collaborative notes” which are Google…

Day in the Life of a Nonprofit Communicator – Amy Miller

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want to hear from you too! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. ~Kristina Amy Miller is the Marketing…

How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md., Juliana Avery has sent her share of releases to the media in Washington…

Day in the Life of a Nonprofit Communicator – Kristina Kelly

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want to hear from you too! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. ~Kristina Leroux  As the Social Media…

Mixed Links for Nonprofit Communicators March 11, 2016

I hope everyone had a good week. I could really use some Mixed Links… The latest addition to the M+R Toolshed is called If This Then Totally That which helps you find tools and resources for specific problems you may be having. If getting your communications approved at your nonprofit is a difficult process, Nancy Schwartz’s has…