Fundraising and Marketing Teams: Integrated or Separate But Equal?

We need to break down the barriers preventing fundraising and marketing staff from cooperating in order to get the best results. The advice to get rid of “silos” is nothing new. But we have some new data in the 2016 Nonprofit Communications Trends Report that adds a few more good reasons why your nonprofit should…

So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

OK, online fundraisers, nap time is OVER! The December fundraising season has come and gone. Some of you may still be crunching the numbers. Others may be on to the next campaign. Either way, it’s time to talk results. What worked? What didn’t? What did we learn, and how will we apply it to future…

More Than Words: Why Visuals Are Critical in Pitching Your Story

If you have been reading our blog the last year, you will probably recognize Peter Panepento. Peter is the principal at Panepento Strategies, a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. He was formerly an assistant managing editor at The Chronicle of Philanthropy as well.  We are excited to announce…

Editorial Calendar How-Tos for Nonprofits [FREE WEBINAR]

Start off 2016 by bringing some order to your nonprofit’s communications chaos. We’ll show you how during our first training webinar of 2016. And it’s FREE TO EVERYONE! Join us for: Editorial Calendar How-Tos for Nonprofits Wednesday, January 13th 1:00 p.m. Eastern | 10:00 a.m. Pacific Recording available if you can’t make it live, but…

Week of Freebies! Reserve 2016 Nonprofit Communications Trends Report

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. While this is the last official day of the Week of Freebies here at the blog, we offer free downloads and resources from Nonprofit Marketing Guide all year long. Our annual Nonprofit Communications Trends Survey is our most popular…

Week of Freebies! Relevant Messaging Checklist

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies.  When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. Rewarding Realistic Real-Time Responsive Revealing Refreshing Here’s a quick checklist for you to print…

Week of Freebies! Multi-Channel Fundraising Campaign Worksheet

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies.  Get a jump on your 2016 online fundraising campaigns — from your website to email appeals to social networks — with our Multi-Channel Fundraising Campaign Worksheet. This 11-page worksheet will walk you through creating goals for your…