The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity. When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions. Some about content, but a lot about mechanics. A good…

Managing Up, Down, and Across Your Nonprofit: What’s Hardest for You?

At Nonprofit Marketing Guide, we love talking about marketing strategies and tactics (obviously). But as you try to implement the ideas you learn here, we often hear back about problems you encounter that have very little to do with marketing. Instead, what gets in the way of getting the work done are relationships with other…

Nonprofit Communications Confidential: Receptionists

Receptionists can be a lifeline for your organization. They can have many responsibilities, including being the heartbeat of the office and the first person clients or supporters talk to, leaving them with a wonderful first impression. Or not. You might also find yourself in this situation, shared with us by a nonprofit communicator through our newest…

Mixed Links for Nonprofit Marketers and Fundraisers October 16, 2015

I hope everyone’s week was as great as mine! Let’s cap things off with some Mixed Links… For a special Halloween-themed treat, take a close look at spooky volunteer behaviors during  Tobi Johnson’s free webinar Your Nightmare Volunteer: How to Manage Difficult Volunteer Behaviors on October 30th. From nightmare volunteers to nightmare bosses, here are 10 Signs…

Calendar Confusion: Year-End Communications on a Summer Fiscal Year

  How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? That question came up today during our Sharing Your Progress Accelerator program. Here’s the conundrum: If you try to talk about your accomplishments from the last 12 months in December, you are technically in the middle of your…

6 Things You Must Discuss In Your Year-End Online Fundraising Planning

December is coming. DECEMBER IS COMING! For a lot of nonprofits, that means the biggest online fundraising campaign of the year is right around the corner. Are you ready?    The first thing I always recommend in year-end fundraising planning? Have a brainstorm. What should you cover? Here are 6 elements to discuss and decide…

Community Nonprofits, Communicate Like the Experts You Are!

When I talk to community-based nonprofits that serve local or regional areas about content marketing or thought leadership, I often hear excuses like, “We aren’t the experts. The national groups are. Why would anyone listen to us about this issue, when we just serve this little corner of the world?” While national groups may have…