Managing Up, Down, and Across Your Nonprofit: What’s Hardest for You?

At Nonprofit Marketing Guide, we love talking about marketing strategies and tactics (obviously). But as you try to implement the ideas you learn here, we often hear back about problems you encounter that have very little to do with marketing. Instead, what gets in the way of getting the work done are relationships with other…

Nonprofit Communications Confidential: Receptionists

Receptionists can be a lifeline for your organization. They can have many responsibilities, including being the heartbeat of the office and the first person clients or supporters talk to, leaving them with a wonderful first impression. Or not. You might also find yourself in this situation, shared with us by a nonprofit communicator through our newest…

Mixed Links for Nonprofit Marketers and Fundraisers October 16, 2015

I hope everyone’s week was as great as mine! Let’s cap things off with some Mixed Links… For a special Halloween-themed treat, take a close look at spooky volunteer behaviors during  Tobi Johnson’s free webinar Your Nightmare Volunteer: How to Manage Difficult Volunteer Behaviors on October 30th. From nightmare volunteers to nightmare bosses, here are 10 Signs…

Save 50% on Our Quarterly All-Access Pass [SALE ENDS TONIGHT]

Yesterday, we celebrated Kristina’s birthday by discounting our Quarterly All-Access Pass by $100, but the sale ends tonight at midnight Eastern (9:00 p.m. Pacific). We’ve welcomed more than 40 nonprofit communicators as new pass holders in the last 24 hours. Want to join them? Get your Quarterly All-Access Pass for Only $99 Now! Live Webinars…

Calendar Confusion: Year-End Communications on a Summer Fiscal Year

  How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? That question came up today during our Sharing Your Progress Accelerator program. Here’s the conundrum: If you try to talk about your accomplishments from the last 12 months in December, you are technically in the middle of your…

6 Things You Must Discuss In Your Year-End Online Fundraising Planning

December is coming. DECEMBER IS COMING! For a lot of nonprofits, that means the biggest online fundraising campaign of the year is right around the corner. Are you ready?    The first thing I always recommend in year-end fundraising planning? Have a brainstorm. What should you cover? Here are 6 elements to discuss and decide…

Getting Our Big Picture Organized for 2016

Kristina and I spent most of Saturday working on our Big Picture Communications Timeline for 2016. This is the exercise that I highly recommend you do BEFORE you attempt work on an editorial calendar. And if you are an office supply nerd, like we are, it’s a great excuse to go shopping! So many beautiful…

Community Nonprofits, Communicate Like the Experts You Are!

When I talk to community-based nonprofits that serve local or regional areas about content marketing or thought leadership, I often hear excuses like, “We aren’t the experts. The national groups are. Why would anyone listen to us about this issue, when we just serve this little corner of the world?” While national groups may have…

The Editorial Calendar Decision Chart

On Wednesday, we are releasing a new 45-page e-book and webinar on How to Tame Your Wild and Unwieldy Editorial Calendar.  The e-book includes ten different templates or schedules to use as a starting point for building out your calendar, along with lots of additional tips and advice.  The schedule will help you figure out…

Mixed Links for Nonprofit Marketers and Fundraisers September 25, 2015

Greetings from beautiful Orange Beach, Alabama! I am at a tennis tournament this weekend, but I wouldn’t miss our Mixed Links time together… You have until Monday, September 28 to submit a post for this month’s Nonprofit Blog Carnival. The Carnival is hosted by Mary Cahalane, and the theme is How Do You Give Thanks. Check out…

Three Drivers for Nonprofit Editorial Calendars

We’ve talked to lots of nonprofits about how their editorial calendars develop over time, and we’ve identified three major drivers behind them. These drivers are not actual people, but rather how your nonprofit approaches its mission and, in turn, how that affects your communications.  If it helps, you can think of these concepts as cartoon…