Happy Friday! Join me for some Mixed Links… For those of you who feel like you’re being pulled in many different directions, but still need to keep creating, take a listen to 5 Simple Steps for Creating Content, Even When Life Gets in the Way (podcast). Kivi guest posted over at Classy blog on how to Get…
I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity. When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions. Some about content, but a lot about mechanics. A good…
At Nonprofit Marketing Guide, we love talking about marketing strategies and tactics (obviously). But as you try to implement the ideas you learn here, we often hear back about problems you encounter that have very little to do with marketing. Instead, what gets in the way of getting the work done are relationships with other…
Receptionists can be a lifeline for your organization. They can have many responsibilities, including being the heartbeat of the office and the first person clients or supporters talk to, leaving them with a wonderful first impression. Or not. You might also find yourself in this situation, shared with us by a nonprofit communicator through our newest…
I hope everyone’s week was as great as mine! Let’s cap things off with some Mixed Links… For a special Halloween-themed treat, take a close look at spooky volunteer behaviors during Tobi Johnson’s free webinar Your Nightmare Volunteer: How to Manage Difficult Volunteer Behaviors on October 30th. From nightmare volunteers to nightmare bosses, here are 10 Signs…
Yesterday, we celebrated Kristina’s birthday by discounting our Quarterly All-Access Pass by $100, but the sale ends tonight at midnight Eastern (9:00 p.m. Pacific). We’ve welcomed more than 40 nonprofit communicators as new pass holders in the last 24 hours. Want to join them? Get your Quarterly All-Access Pass for Only $99 Now! Live Webinars…
How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? That question came up today during our Sharing Your Progress Accelerator program. Here’s the conundrum: If you try to talk about your accomplishments from the last 12 months in December, you are technically in the middle of your…
December is coming. DECEMBER IS COMING! For a lot of nonprofits, that means the biggest online fundraising campaign of the year is right around the corner. Are you ready? The first thing I always recommend in year-end fundraising planning? Have a brainstorm. What should you cover? Here are 6 elements to discuss and decide…
Kristina and I spent most of Saturday working on our Big Picture Communications Timeline for 2016. This is the exercise that I highly recommend you do BEFORE you attempt work on an editorial calendar. And if you are an office supply nerd, like we are, it’s a great excuse to go shopping! So many beautiful…
Yep, it’s that time of year already. Year-End Fundraising Season. But you aren’t going to wait til the last minute to plan your campaigns this year. This year, you will have all your ducks in a row before you flip the calendar to November. This year you will OWN year-end fundraising. Here are some resources…
When I talk to community-based nonprofits that serve local or regional areas about content marketing or thought leadership, I often hear excuses like, “We aren’t the experts. The national groups are. Why would anyone listen to us about this issue, when we just serve this little corner of the world?” While national groups may have…
On Wednesday, we are releasing a new 45-page e-book and webinar on How to Tame Your Wild and Unwieldy Editorial Calendar. The e-book includes ten different templates or schedules to use as a starting point for building out your calendar, along with lots of additional tips and advice. The schedule will help you figure out…
