Mixed Links for Nonprofit Marketers and Fundraisers August 21, 2015

Happy Friday! Let’s celebrate the end of another week with some Mixed Links… Just a reminder, we are hosting this month’s Nonprofit Blog Carnival and are taking submissions on how you share progress or communicate accomplishments. If you need some help spicing up your graphics, here are 5 Awesome Design Hacks to Create Highly Shareable Social Media…

Got UTM? Measuring Nonprofit Email and Social Media Results

You may have noticed some strange code on the end of links you click in emails or from social media . . . things like utm_source=newsletter&utm_medium=email. But do you know why that code is there or what it is doing? Or that you should be using it too? UTM stands for Urchin Tracking Module, and the…

How to Do Your Own Nonprofit Communications Audit [Training]

Has your nonprofit communications plan come together in an ad hoc, on the fly, piece-by-piece kind of way? If so, you aren’t alone. Most nonprofits have added new communications channels one by one. Maybe you added an email newsletter to your print newsletter, and started paying more attention to your website. Then you started experimenting…

Mixed Links for Nonprofit Marketers and Fundraisers August 14, 2015

Miss me last week? Kivi and I were having a work retreat in beautiful Asheville, NC. Let’s catch up over some Mixed Links… We are hosting this month’s Nonprofit Blog Carnival and are taking submissions on how you share progress or communicate accomplishments. Sprout Social has released A Strategic Guide to Social Media for Nonprofits. Yes, it’s only…

Clarify Your Complicated Communications with Metaphors [Free E-Book]

Does your nonprofit deal with an issue that is not exactly easy to talk about? Try simplifying things for potential supporters with a few good metaphors. Here’s an example of a great metaphor from our free e-book, 25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid, that shows how…

Get CALM: C is for Collaborative

All this week, we are taking a look at what it means to be a CALM Communications Director (Collaborative, Agile, Logical, and Methodical). Today, let’s talk about being Collaborative. Communications directors are the translators and bridges between the people doing the work (inside the nonprofit) and the people supporting and benefitting from that work (outside…

How Communications Directors Can Get CALM

Someone asked me the other day what the outcome of our Communications Director Mentoring Program and other coaching programs really was . . . what was the ultimate result of communications coaching? The word that instantly popped into my mind and off of my tongue was CALM. Communications directors are usually very busy, often frazzled, people. They…