Get CALM: C is for Collaborative

All this week, we are taking a look at what it means to be a CALM Communications Director (Collaborative, Agile, Logical, and Methodical). Today, let’s talk about being Collaborative. Communications directors are the translators and bridges between the people doing the work (inside the nonprofit) and the people supporting and benefitting from that work (outside…

How Communications Directors Can Get CALM

Someone asked me the other day what the outcome of our Communications Director Mentoring Program and other coaching programs really was . . . what was the ultimate result of communications coaching? The word that instantly popped into my mind and off of my tongue was CALM. Communications directors are usually very busy, often frazzled, people. They…

Need Writing Ideas? Try These Prompts

At the start of each month, we send at least 10 writing prompts (usually more) to the subscribers of our Monthly Nonprofit Writing Prompts E-Newsletter. These prompts help you come up with ideas for articles, stories, press releases, blog posts, Facebook updates, letters, and other content. We send them a month ahead so you’ll have time to think…

Powerfully Memorable, in 8 Words or Less (Case Study)

Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events. And yes, that means your organization. Start to rock relevant messages and you’ll join a growing cadre of healthy organizations whose messages help to build awareness of their impact and value. That’ll place your…

Marketing Time Savers: Tools to Improve Your Writing

    Even if you like to write like I do, it can still feel like it takes forever to produce something good. And let’s face it, time is not something you have a whole lot of.  Below are five online writing tools we like and that were also recommended by friends. They’ll help you…

Mixed Links for Nonprofit Marketers and Fundraisers July 17, 2015

Happy Friday, everyone – I hope you had a great week! Let’s finish it off with some Mixed Links… We love Claire Meyerhoff for her straight-talk, and she’s dishing that out in spades in Your Donor Stories Are BAD. But here’s storytelling done right – Watch this Brilliant Second-by-Second Storytelling Masterpiece. Joanne Fritz is taking submissions…

5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Are you out of ideas for engaging supporters online? Try one of these tried and true digital engagement tactics to strengthen your relationships, move members to act, and build support for your programs and mission. 1) Try a Petition or Pledge This is a bread-and-butter tactic for advocacy organizations, but lots of orgs can use…

Marketing Time Savers: My 3 Favorite Gmail Hacks

At Nonprofit Marketing Guide, we use Google Apps for Work to manage our email, calendars, etc.  As a two-person company, we don’t have lots of time to waste. And neither do you. So if you are a Google Apps or Gmail user, you might like my three favorite Gmail hacks. (I know these work on…