Let’s Make These Sessions for Communications Directors Happen

It’s time for community voting on sessions for the next Nonprofit Tech Conference by NTEN, happening in San Jose on March 23-25, 2016. This is the conference I always recommend first to communications directors who want to know which national conference to attend, and I will definitely be there. Let’s get some great sessions especially…

Should Your Direct Mail Appeal Letters Be Kept to One Page?

During our direct mail appeal letter training, we invariably get asked about appeal letter length: How many pages should our letter be? Anyone have great success with anything over 2 pages? Everyone on my team is very afraid of anything over a page. Direct Mail expert Tom Ahern shoots down the one-page myth immediately. In his words,…

Our Free Resources on Nonprofit Marketing and Fundraising

  Our main goal at NonprofitMarketingGuide.com is to provide training, coaching, and mentoring for nonprofit communications pros to help you not only learn your job, but to love your job also. While we think our All-Access Pass is the most affordable and comprehensive nonprofit marketing training you can find, we understand that some of you…

What Really Happened on #GivingTuesday Last Year? This.

Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip? Nope. According to a new Giving Tuesday report by Blackbaud, Giving Tuesday has definitely made a dent in online giving. Take a look. Double-Digit, Year-Over-Year Growth in Online Donations Since 2012 Online Average Gift Amounts Exceed $100 for Most Organizations…

3 ‘Sounds-Like’ Word Fails that Kill Your Content

You labor long and hard to get your marketing content right. We all do. That’s why it’s so dismaying when I see errors like these in campaigns and updates from organizations like yours. It’s not from want of trying! But the English language is tricky, with many words sounding alike. Errors like these three most-frequently-seen…

Mixed Links for Nonprofit Marketers and Fundraisers June 19, 2015

Welcome to our weekly round up of the good stuff on the net. Let’s dive right into another round of Mixed Links… Care2 has a new white paper you might be interested in – Acquiring & Converting Supporters Online. Looking to engage new donors instantly? Download Classy’s Comprehensive Guide to Nonprofit Welcome Emails. We agree that nonprofits should acknowledge…

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past. I’ve tried this tactic with three clients over the past 18 months, each with excellent results. Take a look. American Heart Association For AHA’s year-end…

Mixed Links for Nonprofit Marketers and Fundraisers June 12, 2015

Happy Friday, everyone! Thanks for joining me again for Mixed Links… Looking to keep your donors around? Of course you are! Here is Donor Stewardship Expert Advice from 29 Industry Leaders including Kivi. Shanon Doolittle has Donor, I Just Called To Say I Love You over on Bloomerang’s blog. If you’re trying to make sense of Google Analytics,…