Communications Mentoring Program – Fundraisers Welcome!

Session #8 of our Communications Director Mentoring Program starts July 1, and we are already half-way full. For the first time, we are offering two tracks, one with a “Fundraising Emphasis” and the other with a “Community Engagement” Emphasis, with a cap of 10 people per track. The Fundraising Emphasis track will be customized to…

C’mon! Connect with Relevant Messages: Join Me on June 11

Register Now: Learn How to Shape Pitch-Perfect Messages that Move People to Act Now Your organization’s messages determine if you are heard, and if people respond. They’re the most practical, available tool you have to move your audience to act….if they’re relevant. Relevance is the heart of memorable, motivating messages—pitch-perfect messages. Like this: You know when you meet…

Day in the Life of a Nonprofit Communicator – Alexandra Tomko

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.   We’d love to feature YOU in this series! Tell us what you do in a typical day as a nonprofit communications pro. Alexandra Tomko is the Director of Marketing and PR for…

Mixed Links for Nonprofit Communicators June 5, 2015

Let’s end this work week with some great Mixed Links, shall we… Virginia Davidson has put together a list of Great Summer Reads for Busy Nonprofit Fundraisers. Want to know if your nonprofit is eligible for $10,000 per month in free Google advertising? Try CharityHowTo’s Success Calculator for the Google Grants Program. Big Duck shares 3 Things…

Hashtags for Every Day of the Week (Nonprofit Edition)

Looking for an easy content idea for Instagram and Twitter? Try a day-of-the-week post with one of these hashtags. Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook. 3 quick tips for using this tactic:   Do your research. Hashtag meanings change over time. And some hashtags don’t mean what you think…

Recent Facebook Algorithm Changes and What They Mean for Nonprofits

This Thursday, June 4th, ActionSprout will join us in presenting Beth Becker’s FREE WEBINAR How to Master Facebook’s News Feed Algorithm to Boost Your Content. Here is a little taste of what you’ll learn. ~Kristina Guest Post by Drew Bernard, Founder and CEO of ActionSprout Facebook has recently made several changes to the algorithm that determines which…

Becoming a Fundraising Genius

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website. Tom is legendary as a guidebook author, donor-centered copywriter, and…

Mixed Links for Nonprofit Communicators May 22, 2015

Happy Friday, everyone! Join me for some Mixed Links… Ever think about how you would handle a social media firestorm? Hubspot has you covered with their Social Media Crisis Management Plan Kit. Nonprofit Hub explains Why Passion Isn’t Enough for Your Board of Governance. Sorry, but it’s probably true – Half of Your Email Subscribers Are Ignoring You.…

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity?  It’s called a social media takeover, and it’s been used by big brands and a variety of nonprofits with some fairly impressive results – such as big boosts in followers and engagement. It’s a tactic well suited…

How to Solve Any Nonprofit Marketing Problem [New Video]

Today I’m sharing the second video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. But many times, they require more thought. So I’m sharing my no-fail, sure-fire way…