3 ‘Sounds-Like’ Word Fails that Kill Your Content

You labor long and hard to get your marketing content right. We all do. That’s why it’s so dismaying when I see errors like these in campaigns and updates from organizations like yours. It’s not from want of trying! But the English language is tricky, with many words sounding alike. Errors like these three most-frequently-seen…

Mixed Links for Nonprofit Marketers and Fundraisers June 19, 2015

Welcome to our weekly round up of the good stuff on the net. Let’s dive right into another round of Mixed Links… Care2 has a new white paper you might be interested in – Acquiring & Converting Supporters Online. Looking to engage new donors instantly? Download Classy’s Comprehensive Guide to Nonprofit Welcome Emails. We agree that nonprofits should acknowledge…

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past. I’ve tried this tactic with three clients over the past 18 months, each with excellent results. Take a look. American Heart Association For AHA’s year-end…

Mixed Links for Nonprofit Marketers and Fundraisers June 12, 2015

Happy Friday, everyone! Thanks for joining me again for Mixed Links… Looking to keep your donors around? Of course you are! Here is Donor Stewardship Expert Advice from 29 Industry Leaders including Kivi. Shanon Doolittle has Donor, I Just Called To Say I Love You over on Bloomerang’s blog. If you’re trying to make sense of Google Analytics,…

Communications Mentoring Program – Fundraisers Welcome!

Session #8 of our Communications Director Mentoring Program starts July 1, and we are already half-way full. For the first time, we are offering two tracks, one with a “Fundraising Emphasis” and the other with a “Community Engagement” Emphasis, with a cap of 10 people per track. The Fundraising Emphasis track will be customized to…

C’mon! Connect with Relevant Messages: Join Me on June 11

Register Now: Learn How to Shape Pitch-Perfect Messages that Move People to Act Now Your organization’s messages determine if you are heard, and if people respond. They’re the most practical, available tool you have to move your audience to act….if they’re relevant. Relevance is the heart of memorable, motivating messages—pitch-perfect messages. Like this: You know when you meet…

Day in the Life of a Nonprofit Communicator – Alexandra Tomko

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.   We’d love to feature YOU in this series! Tell us what you do in a typical day as a nonprofit communications pro. Alexandra Tomko is the Director of Marketing and PR for…

Mixed Links for Nonprofit Communicators June 5, 2015

Let’s end this work week with some great Mixed Links, shall we… Virginia Davidson has put together a list of Great Summer Reads for Busy Nonprofit Fundraisers. Want to know if your nonprofit is eligible for $10,000 per month in free Google advertising? Try CharityHowTo’s Success Calculator for the Google Grants Program. Big Duck shares 3 Things…

Hashtags for Every Day of the Week (Nonprofit Edition)

Looking for an easy content idea for Instagram and Twitter? Try a day-of-the-week post with one of these hashtags. Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook. 3 quick tips for using this tactic:   Do your research. Hashtag meanings change over time. And some hashtags don’t mean what you think…

Recent Facebook Algorithm Changes and What They Mean for Nonprofits

This Thursday, June 4th, ActionSprout will join us in presenting Beth Becker’s FREE WEBINAR How to Master Facebook’s News Feed Algorithm to Boost Your Content. Here is a little taste of what you’ll learn. ~Kristina Guest Post by Drew Bernard, Founder and CEO of ActionSprout Facebook has recently made several changes to the algorithm that determines which…