Our Free Resources on Nonprofit Marketing and Fundraising

  Our main goal at NonprofitMarketingGuide.com is to provide training, coaching, and mentoring for nonprofit communications pros to help you not only learn your job, but to love your job also. While we think our All-Access Pass is the most affordable and comprehensive nonprofit marketing training you can find, we understand that some of you…

What Really Happened on #GivingTuesday Last Year? This.

Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip? Nope. According to a new Giving Tuesday report by Blackbaud, Giving Tuesday has definitely made a dent in online giving. Take a look. Double-Digit, Year-Over-Year Growth in Online Donations Since 2012 Online Average Gift Amounts Exceed $100 for Most Organizations…

3 ‘Sounds-Like’ Word Fails that Kill Your Content

You labor long and hard to get your marketing content right. We all do. That’s why it’s so dismaying when I see errors like these in campaigns and updates from organizations like yours. It’s not from want of trying! But the English language is tricky, with many words sounding alike. Errors like these three most-frequently-seen…

Mixed Links for Nonprofit Marketers and Fundraisers June 19, 2015

Welcome to our weekly round up of the good stuff on the net. Let’s dive right into another round of Mixed Links… Care2 has a new white paper you might be interested in – Acquiring & Converting Supporters Online. Looking to engage new donors instantly? Download Classy’s Comprehensive Guide to Nonprofit Welcome Emails. We agree that nonprofits should acknowledge…

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past. I’ve tried this tactic with three clients over the past 18 months, each with excellent results. Take a look. American Heart Association For AHA’s year-end…

Mixed Links for Nonprofit Marketers and Fundraisers June 12, 2015

Happy Friday, everyone! Thanks for joining me again for Mixed Links… Looking to keep your donors around? Of course you are! Here is Donor Stewardship Expert Advice from 29 Industry Leaders including Kivi. Shanon Doolittle has Donor, I Just Called To Say I Love You over on Bloomerang’s blog. If you’re trying to make sense of Google Analytics,…

Communications Mentoring Program – Fundraisers Welcome!

Session #8 of our Communications Director Mentoring Program starts July 1, and we are already half-way full. For the first time, we are offering two tracks, one with a “Fundraising Emphasis” and the other with a “Community Engagement” Emphasis, with a cap of 10 people per track. The Fundraising Emphasis track will be customized to…

C’mon! Connect with Relevant Messages: Join Me on June 11

Register Now: Learn How to Shape Pitch-Perfect Messages that Move People to Act Now Your organization’s messages determine if you are heard, and if people respond. They’re the most practical, available tool you have to move your audience to act….if they’re relevant. Relevance is the heart of memorable, motivating messages—pitch-perfect messages. Like this: You know when you meet…

Day in the Life of a Nonprofit Communicator – Alexandra Tomko

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.   We’d love to feature YOU in this series! Tell us what you do in a typical day as a nonprofit communications pro. Alexandra Tomko is the Director of Marketing and PR for…