Becoming a Fundraising Genius

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website. Tom is legendary as a guidebook author, donor-centered copywriter, and…

Editorial Calendar Basics [New Video]

Today I’m sharing the third video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) An editorial calendar is a great tool, but don’t over-complicate it! In this video, we cover the basics with grid and calendar formats.   (Can’t see the video player?…

Mixed Links for Nonprofit Communicators May 22, 2015

Happy Friday, everyone! Join me for some Mixed Links… Ever think about how you would handle a social media firestorm? Hubspot has you covered with their Social Media Crisis Management Plan Kit. Nonprofit Hub explains Why Passion Isn’t Enough for Your Board of Governance. Sorry, but it’s probably true – Half of Your Email Subscribers Are Ignoring You.…

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity?  It’s called a social media takeover, and it’s been used by big brands and a variety of nonprofits with some fairly impressive results – such as big boosts in followers and engagement. It’s a tactic well suited…

How to Solve Any Nonprofit Marketing Problem [New Video]

Today I’m sharing the second video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. But many times, they require more thought. So I’m sharing my no-fail, sure-fire way…

Make About Us Page an Invitation, Not a Recitation

When it comes to building relationships and trust with prospective donors and volunteers, service users or program participants and other vital audiences, the smallest details can make a huge impact, especially when they’re about your organization’s people. That’s why there’s so much potential for us to do SO much better with About Us web site…

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Looking to repurpose your direct mail appeals into email? Kerri has some great advice for you! ~Kivi 1. Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. If you do that in email, no one will like you. While I’ve seen super…

Mixed Links for Nonprofit Marketers and Fundraisers May 8, 2015

I hope you had a great week! Let’s finish it up with some Mixed Links… Erik Anderson at Donor Dreams is hosting this month’s Nonprofit Blog Carnival. May’s theme is “You Are the Future of Philanthropy.” Learn more and submit your post. Change is inevitable. Just make sure you have the Three Things Your Nonprofit Needs When…

Changes to Our Communications Director Mentoring Program

We are now accepting registrations for Session #8 of the Mentoring Program for Nonprofit Communications Directors. I know many of you have been working towards participation in the program, so I want to point out a few changes we are making this time.   You Pick:  Fundraising Emphasis or Community Engagement Emphasis? Over the past…