Mixed Links for Nonprofit Communicators May 22, 2015

Happy Friday, everyone! Join me for some Mixed Links… Ever think about how you would handle a social media firestorm? Hubspot has you covered with their Social Media Crisis Management Plan Kit. Nonprofit Hub explains Why Passion Isn’t Enough for Your Board of Governance. Sorry, but it’s probably true – Half of Your Email Subscribers Are Ignoring You.…

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity?  It’s called a social media takeover, and it’s been used by big brands and a variety of nonprofits with some fairly impressive results – such as big boosts in followers and engagement. It’s a tactic well suited…

How to Solve Any Nonprofit Marketing Problem [New Video]

Today I’m sharing the second video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. But many times, they require more thought. So I’m sharing my no-fail, sure-fire way…

Make About Us Page an Invitation, Not a Recitation

When it comes to building relationships and trust with prospective donors and volunteers, service users or program participants and other vital audiences, the smallest details can make a huge impact, especially when they’re about your organization’s people. That’s why there’s so much potential for us to do SO much better with About Us web site…

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Looking to repurpose your direct mail appeals into email? Kerri has some great advice for you! ~Kivi 1. Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. If you do that in email, no one will like you. While I’ve seen super…

Mixed Links for Nonprofit Marketers and Fundraisers May 8, 2015

I hope you had a great week! Let’s finish it up with some Mixed Links… Erik Anderson at Donor Dreams is hosting this month’s Nonprofit Blog Carnival. May’s theme is “You Are the Future of Philanthropy.” Learn more and submit your post. Change is inevitable. Just make sure you have the Three Things Your Nonprofit Needs When…

Mixed Links for Nonprofit Marketers and Fundraisers April 24, 2015

How was your week? Let’s finish it off with some Mixed Links… The 2015 M+R Benchmarks Study is out! In addition to the insightful metrics you’ll find in this report, you can now enter your own data to see how it compares to the 84 nonprofits they used for the report. Worried about the new changes to the Google…