Make About Us Page an Invitation, Not a Recitation

When it comes to building relationships and trust with prospective donors and volunteers, service users or program participants and other vital audiences, the smallest details can make a huge impact, especially when they’re about your organization’s people. That’s why there’s so much potential for us to do SO much better with About Us web site…

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Looking to repurpose your direct mail appeals into email? Kerri has some great advice for you! ~Kivi 1. Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. If you do that in email, no one will like you. While I’ve seen super…

Mixed Links for Nonprofit Marketers and Fundraisers May 8, 2015

I hope you had a great week! Let’s finish it up with some Mixed Links… Erik Anderson at Donor Dreams is hosting this month’s Nonprofit Blog Carnival. May’s theme is “You Are the Future of Philanthropy.” Learn more and submit your post. Change is inevitable. Just make sure you have the Three Things Your Nonprofit Needs When…

Mixed Links for Nonprofit Marketers and Fundraisers April 24, 2015

How was your week? Let’s finish it off with some Mixed Links… The 2015 M+R Benchmarks Study is out! In addition to the insightful metrics you’ll find in this report, you can now enter your own data to see how it compares to the 84 nonprofits they used for the report. Worried about the new changes to the Google…

Mixed Links for Nonprofit Marketers and Fundraisers April 17, 2015

Happy Friday, awesome nonprofit communicators! Let’s cap off the week with some Mixed Links… If you need some ideas for Mother’s Day, Nancy Schwartz tells you How to Make the Most of Mother’s Day. John Haydon has Three Simple Donor Retention Strategies for Social Media. Not sure about participating in local giving days? Learn more in 7…

50+ Nonprofit Instagram Accounts You Should Follow Right Now

Looking for some good examples of nonprofit Instagram accounts? Grab your phone and get inspired. ANIMAL RIGHTS Talia looks like she’s ready for her woolcut next month. That’s the real start of spring! A photo posted by Catskill Animal Sanctuary (@catskill_animal_sanctuary) on Apr 11, 2015 at 12:06pm PDT ASPCA https://instagram.com/aspca Best Friends Animal Society https://instagram.com/bestfriendsanimalsociety…