When I talk to people about marketing for thought leadership, whether a nonprofit communications director trying to promote her boss as a thought leader or a consultant trying to promote herself that way, I often hear this question: Do you have to write AND speak to be a successful thought leader? I think the answer…
Looking to repurpose your direct mail appeals into email? Kerri has some great advice for you! ~Kivi 1. Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. If you do that in email, no one will like you. While I’ve seen super…
I hope you had a great week! Let’s finish it up with some Mixed Links… Erik Anderson at Donor Dreams is hosting this month’s Nonprofit Blog Carnival. May’s theme is “You Are the Future of Philanthropy.” Learn more and submit your post. Change is inevitable. Just make sure you have the Three Things Your Nonprofit Needs When…
We are now accepting registrations for Session #8 of the Mentoring Program for Nonprofit Communications Directors. I know many of you have been working towards participation in the program, so I want to point out a few changes we are making this time. You Pick: Fundraising Emphasis or Community Engagement Emphasis? Over the past…
We had such a fun time Tuesday sprucing up the communications of the brave nonprofits who submitted their work for our free webinar, Marketing Makeover Magic, that we thought we would make it available to those who were not able to register. During this 60-minute recorded webinar, you’ll learn how to take your marketing and fundraising…
If you are a nonprofit communicator, odds are you are fighting the Curse of Knowledge in your organization in some way, most likely because your program experts and long-time staff have it. How Knowledge Can Be a Curse The “Curse of Knowledge” is when you know so much about a topic that you lose the…
My mom. Your mom. All of our moms. I bet you love yours as much as I love mine. Even though she passed away many years ago, she is an active voice in my head, and ever present in my heart. Most of us love our moms hard, despite the occasional conflict—as is the human condition.…
How was your week? Let’s finish it off with some Mixed Links… The 2015 M+R Benchmarks Study is out! In addition to the insightful metrics you’ll find in this report, you can now enter your own data to see how it compares to the 84 nonprofits they used for the report. Worried about the new changes to the Google…
Happy Friday, awesome nonprofit communicators! Let’s cap off the week with some Mixed Links… If you need some ideas for Mother’s Day, Nancy Schwartz tells you How to Make the Most of Mother’s Day. John Haydon has Three Simple Donor Retention Strategies for Social Media. Not sure about participating in local giving days? Learn more in 7…
Looking for some good examples of nonprofit Instagram accounts? Grab your phone and get inspired. ANIMAL RIGHTS Talia looks like she’s ready for her woolcut next month. That’s the real start of spring! A photo posted by Catskill Animal Sanctuary (@catskill_animal_sanctuary) on Apr 11, 2015 at 12:06pm PDT ASPCA https://instagram.com/aspca Best Friends Animal Society https://instagram.com/bestfriendsanimalsociety…
Springtime is the perfect time for you to get some fresh, new ideas for your nonprofit marketing and communications! If you have just 60 minutes, please sign up for this free webinar to learn how you can take your marketing and fundraising content/materials from DRAB to FAB! FREE WEBINAR Marketing Makeover MAGIC with Kivi and…
Does your donor newsletter cost more to send than it brings in? That’s a pretty common trait among donor newsletters, but it’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Is your donor newsletter longer than 4 pages? Are you sending it as a self-mailer? Did you…
