CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast. MomsRising is a nonprofit that uses hashtags right – consistently, persistently, with focus. I asked MomsRising Director of Social Media Strategy and Blogging Anita Jackson (@anita_sarah) to tell…

Day in the Life of a Nonprofit Communicator – Kelly Murphy

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.   Marketers, Fundraisers, etc – We Need More Days! If you communicate, we want to hear from you. Tell us what you do in a typical day as a nonprofit communications…

Mixed Links for Nonprofit Marketers and Fundraisers March 13, 2015

Let’s cap off the week with a round of Mixed Links…. A recent report involving 250 nonprofits discusses how emerging technologies affect volunteer programs. John Haydon shares Three Simple Ways to Drive Website Traffic from Facebook. This month’s Nonprofit Blog Carnival is all about how nonprofits can stand out in a crowd of communications. Allyson Kapin at Rad Blog…

Best Nonprofit Videos of the Year 2015

Last week Kivi and I were on hand to see the winners of the 2015 DoGooder Awards during the Nonprofit Technology Conference in Austin, TX. Hosted by See3, YouTube and the Nonprofit Technology Network, the DooGooder Awards highlight nonprofits, do-gooders and creators who use video to change the world. Over 150 videos were submitted from around…

Five Ways to Sabotage Your Call to Action

I hear it all the time from nonprofits: Our e-newsletter doesn’t work. Direct mail doesn’t work for us. Social media doesn’t work for us. When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing…

How to Create a Facebook Group [Social Media Basics]

Having a Facebook Page is pretty much a must these days. Whether anyone sees what you post there is a completely different story. They also aren’t the best for coordinating activities or sharing ideas with a specific group of people. If you need to have a dialogue with a number of people related to your cause, you might want to…

YOU HAD ME AT HELLO: 54 Ideas For Strong Leads And Smooth Transitions in Your Appeals and Action Alerts

Do you break out in a sweat trying to write the first line of your email appeal or advocacy alert? And do you struggle with connecting ideas in your donor communications?  You’re not alone. Even professional copywriters struggle with these all-important lines. If the first thing you say is confusing or dense or boring, chances are very high that…

Need Ideas? Here Are Our Writing Prompts for April

At the start of each month, we send at least 10 writing prompts to the subscribers of our Monthly Nonprofit Writing Prompts E-Newsletter to get them thinking about articles, stories, press releases, blog posts, Facebook updates, letters, and other content for the following month. We send them a month ahead so you’ll have time to think about the ideas…