Does your donor newsletter cost more to send than it brings in? That’s a pretty common trait among donor newsletters, but it’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Is your donor newsletter longer than 4 pages? Are you sending it as a self-mailer? Did you…
I recently contributed to the 10-Minute Board Exercises Series by the Center for Nonprofit Stewardship. These exercises and worksheets are meant to be incorporated into your board meetings to get board members talking about important issues. My worksheet, Becoming Your Donor’s Favorite Cause, is about helping your board brainstorm ways to solidify your relationships with…
Welcome to another round of Mixed Links… Next week is National Volunteer Week and the Nonprofit Toolkit has a graphic you can download to show your appreciation. Wild Apricot also has some National Volunteer Week resources for you. April’s Nonprofit Blog Carnival, hosted by Craig Linton, is dedicated to a great resource for nonprofits – SOFII.…
Wow, what a disconnect. Let me tell you about it, so you can make sure your organization avoids this kind of blunder. Last Friday morning I got an email from our local performing arts center (PAC). The place has been around 10 years and is a gorgeous, intimate performance venue. We’ve attended several great shows there over the years,…
Our social media and online campaigns adviser, Kerri Karvetski, has been killing it lately when it comes to hashtag training. Last week, she published 5 Easy Hashtags Hacks for Nonprofit Marketers and before that she gave us a great case study on how Mom Rising uses hashtags to meet its mission. If you really want to elevate…
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Jeanine Marlow is the director of communications & marketing for Cornerstone Preparatory Academy, a University-Model® school. The school is 11 years old, and she’s been blessed to be with them…
Happy Friday! Let’s gather round and share some Mixed Links… The #NPCommPix Challenge is back for April. Today’s prompt is “red” – see the full month’s prompts and learn more. Jump right in, no need to catch up! March’s Nonprofit Blog Carnival is up. Allyson Kapin hosted How Nonprofits Can Break Through the Noise. April’s Carnival is…
I’ve been writing here a lot about hashtags lately….with good reason. The more I use them, and see the fantastic ways nonprofits use them, the more I’m convinced hashtags are must-have in the nonprofit marketer’s toolkit. In the past few months I’ve given several webinars on how to use hashtags to promote your cause. A few tactics, techniques and tools stood…
Ever thought about getting an All-Access Pass with Nonprofit Marketing Guide? With an All-Access Pass, you get the latest training on a wide variety of topics – from annual reports, direct mail, and thank you letters to websites, email, and social media. All of these live webinars are coming up in the next several weeks: Writing a…
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Cherise Arrendale is the Marketing and Communication Manager for Central Carolina Community Foundation. In this position, Cherise implements and monitors all marketing, communications and public relations efforts by…
It’s been a loooooong week! I really need some Mixed Links… Allison Gauss at Classy Blog tells you how to Give Your Nonprofit a Social Media Makeover. Worried about your search engine rankings? John Haydon has 7 Easy Fixes to Get Your Nonprofit Ranking Higher on Google. And if you aren’t quite sure about your Google analytics,…
Ummmmm. We’ve all been there. As a matter of fact, it happened to me just yesterday. You’ve got just a few seconds to explain what your organization does and the “who cares,” but that’s not enough time to deliver your well-practiced elevator pitch. Or you’re about to jump off the bus and need to leave…
