#MixedLinks for Nonprofit Communicators February 20, 2015

Happy Friday! Let’s dive right into some Mixed Links… Third Space Studio and BC/DC Ideas are looking for smaller nonprofits with budgets under $2 million to round out survey data for their 4th annual Individual Donor Benchmark Survey. If you are headed to Austin in a couple of weeks for the Nonprofit Technology Conference, NTEN has Top…

Interview Questions to Help You Write Great Donor, Volunteer, and Client Profiles for Your Newsletters

Whether they are focused on your clients, donors or volunteers, profiles — or stories about people — should be a integral part of your content marketing plan. Letting your other program participants, supporters, and influencers in your world see what goes on behind the scenes or the reasons why real people get involved with your organization…

What’s in Your Welcome Kit?

When someone new donates to your cause, do they get any kind of welcome kit beyond a receipt? How about e-newsletter subscribers? Do they get something special beyond a subscription confirmation? These “extras” are often called Welcome Kits and they can include several different kinds of items. What you include will depend on the kind…

Three Surprises in the 2015 Nonprofit Communications Trends Report

Haven’t gotten around to reading our 2015 Nonprofit Communications Trends Report yet? I know how it is. My reading pile is sky high too. Here are three surprises in this year’s report. Donor Retention is Finally a Priority For the first time in five years, donor retention has jumped ahead of donor acquisition as a…

Day in the Life of a Nonprofit Communicator – Heather Svoboda

We need more stories for this series! Tell us what you do in a typical day as a nonprofit communications pro. Heather Svoboda is the communications and development manager at the Cat Adoption Team (CAT). Located just outside Portland, Ore., CAT is the largest nonprofit, feline-only, adoption-guarantee shelter in the Pacific Northwest. In her role, Heather oversees CAT’s…

CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 

Is it me, or can everyone under 30 write, manage, code, photograph, design, analyze, train, present and strategize? Me? I’m not so good with the graphics. I’m getting better, but infographics and photo manipulation aren’t second nature to me. Sometimes, they’re a struggle. But I need visuals to communicate, to tell the story I need to tell, to motivate donors…

#MixedLinks for Nonprofit Communicators January 30, 2015

Let’s start the weekend a little early with a round of Mixed Links… Nancy Schwartz has some tips to make social media matter more. Although this post isn’t written specifically for nonprofits, the tips in 9 Copywriting Rules To Create Hypnotic Posts Your Readers Will Love will help you create more engaging content for your supporters.…