Day in the Life of a Nonprofit Communicator – Heather Svoboda

We need more stories for this series! Tell us what you do in a typical day as a nonprofit communications pro. Heather Svoboda is the communications and development manager at the Cat Adoption Team (CAT). Located just outside Portland, Ore., CAT is the largest nonprofit, feline-only, adoption-guarantee shelter in the Pacific Northwest. In her role, Heather oversees CAT’s…

CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 

Is it me, or can everyone under 30 write, manage, code, photograph, design, analyze, train, present and strategize? Me? I’m not so good with the graphics. I’m getting better, but infographics and photo manipulation aren’t second nature to me. Sometimes, they’re a struggle. But I need visuals to communicate, to tell the story I need to tell, to motivate donors…

#MixedLinks for Nonprofit Communicators January 30, 2015

Let’s start the weekend a little early with a round of Mixed Links… Nancy Schwartz has some tips to make social media matter more. Although this post isn’t written specifically for nonprofits, the tips in 9 Copywriting Rules To Create Hypnotic Posts Your Readers Will Love will help you create more engaging content for your supporters.…

REPORT: Facebook Levels Off While Instagram Rises

Image source: https://flic.kr/p/7CdtRG (Reading this on email? Be sure to click over to the post to see the graphics.) Nonprofits, it’s time to see other people (besides those on Facebook). According to the latest research from Pew Research Center, more Americans are branching out from Facebook to try second and third social networks. Instagram in particular jumped 16% percent in…

Marketing is Killing Fundraising. Seriously???

  Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Hurry, get the pitchforks and the lighter fluid. We got us some branding hocus pocus witches to burn! Oh, haven’t you heard the hysteria? Yep, nonprofit marketing and branding are apparently killing fundraising. Killing it, they say! “Marketing…