Marketing is Killing Fundraising. Seriously???

  Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Hurry, get the pitchforks and the lighter fluid. We got us some branding hocus pocus witches to burn! Oh, haven’t you heard the hysteria? Yep, nonprofit marketing and branding are apparently killing fundraising. Killing it, they say! “Marketing…

#MixedLinks for Nonprofit Marketers and Fundraisers January 16, 2015

Happy Friday, everyone! Let’s cap off this chilly week with some Mixed Links (and maybe a little dancing)… New survey results from Pew Research show that while Facebook is still the top dog among social networks, its growth has slowed especially compared to Pinterest, Instagram, and Twitter. The Fundraising Effectiveness Project (FEP) has released its findings…

Use the Trends Report to Fight the Stupid

  We’ve been producing the Nonprofit Communications Trends Report for five years for lots of different reasons. You ask us questions all the time, especially about things like communications frequency and whether you really have to “do” a certain communications channel. We wanted data for you, to supplement our own so-called “expert” opinions. I wanted…

5 Ways to Make 2015 Filled with “Matterness”

Today Allison Fine joins us to talk about what she call “matterness” – making other people matter more in your work. For more on this, check out her latest book, Matterness: Fearless Leadership for a Social World. ~Kristina Guest Post by Allison Fine Keeping up your New Year’s resolutions to lose weight and exercise more may…

Day in the Life of a Nonprofit Communicator – Lauren Lawson-Zilai

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.   Would YOU like to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Lauren Lawson-Zilai is the director of public…

2015 Nonprofit Communications Trends Report

It’s here! We’ve officially released the 2015 Nonprofit Communications Trends Report and infographic. We’ll be sharing more details from the report on the blog in the coming weeks, but wanted you to get access to the goods right away. Share Link: http://npmg.us/2015 Full-Size Infographic on Flickr Infographic on Pinterest Infographic on Facebook  

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

For more tips and examples, join me next Thursday, January 15th at 1:00 p.m. Eastern (10:00 a.m. Pacific), for my brand new webinar Where Are My People? How to Find Your Audience on Social Networks. (Recording available if you can’t attend live.) Let’s face it – not all followers on social networks are the same. Some are…

Week of Freebies! On-Demand Webinar: How to Build a Donor Communications Plan That Will Make Them Fall in Love

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE.  How people feel about your nonprofit matters more than what they think about it. This free recorded webinar How to Build a Donor Communications Plan That Will Make Them…

Week of Freebies! E-Book: 25 Metaphors Nonprofits Can Use To Get Their Messages Across

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE.  Our free e-book 25 Metaphors Nonprofits Can Use To Get Their Messages Across will help you make complicated or foreign messages feel simple and familiar to your supporters…