Our main goal at Nonprofit Marketing Guide is to provide training and mentoring for nonprofits who have small communications staffs and budgets, but big ideas and motivation. While we think our All-Access Pass is the most affordable and comprehensive nonprofit marketing training you can find, we understand that some of you don’t have a budget…
After her work-life balance session at NTC, Kivi has been talking a lot recently about Cutting the Workaholic Martyr Crap and how you need to stop wearing unused vacation days as a badge of honor. As Kivi says, “Your brain needs a break in order to think strategically and to solve problems creatively. If you…
Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast. MomsRising is a nonprofit that uses hashtags right – consistently, persistently, with focus. I asked MomsRising Director of Social Media Strategy and Blogging Anita Jackson (@anita_sarah) to tell…
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Marketers, Fundraisers, etc – We Need More Days! If you communicate, we want to hear from you. Tell us what you do in a typical day as a nonprofit communications…
Let’s cap off the week with a round of Mixed Links…. A recent report involving 250 nonprofits discusses how emerging technologies affect volunteer programs. John Haydon shares Three Simple Ways to Drive Website Traffic from Facebook. This month’s Nonprofit Blog Carnival is all about how nonprofits can stand out in a crowd of communications. Allyson Kapin at Rad Blog…
THIS is unforgettable visual storytelling. The kind we see once and don’t forget. The kind that we share with friends and family. The kind that feels good. The kind we act on. Kudos to Robert Egger, founder of DC Central Kitchen for delighting us with purpose. Use Robert’s trio of must-have ingredients, and your visual…
Last week Kivi and I were on hand to see the winners of the 2015 DoGooder Awards during the Nonprofit Technology Conference in Austin, TX. Hosted by See3, YouTube and the Nonprofit Technology Network, the DooGooder Awards highlight nonprofits, do-gooders and creators who use video to change the world. Over 150 videos were submitted from around…
Do you struggle to find time in your workday to actually sit and think? To plan for what are strategically the best new moves for your organization? Is it a badge of honor to NOT use vacation days, or to work late into the night, every night? To respond to emails as soon as they…
I hear it all the time from nonprofits: Our e-newsletter doesn’t work. Direct mail doesn’t work for us. Social media doesn’t work for us. When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing…
Having a Facebook Page is pretty much a must these days. Whether anyone sees what you post there is a completely different story. They also aren’t the best for coordinating activities or sharing ideas with a specific group of people. If you need to have a dialogue with a number of people related to your cause, you might want to…
Greetings from Texas, Y’all! Kristina and I are currently in Austin, TX at this year’s Nonprofit Technology Conference. This morning, Stephanie Bowen, Leili Khalessi, Kerala Taylor and I led a session called Paradox but Possible: Hardcore on Work AND Life. After the session, we heard this statement from about 20 people who were NOT in…
Do you break out in a sweat trying to write the first line of your email appeal or advocacy alert? And do you struggle with connecting ideas in your donor communications? You’re not alone. Even professional copywriters struggle with these all-important lines. If the first thing you say is confusing or dense or boring, chances are very high that…
