Day in the Life of a Nonprofit Communicator – Amanda Maksin

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.   Would YOU like to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Amanda Maksin started working for Shop Demo…

MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

microcontent Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email Email microcontent is the small stuff in your email, the little things like Alt Text and Preheaders that are easy to miss, skip, or gloss over. Don’t do that. Mind your…

How Often Should We Mail that Newsletter?

More than 1200 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 1200, as we’ll close the survey down on Tuesday). I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether…

Dashboards to Share Progress: Examples and Tips

You can measure lots and lots of marketing and fundraising numbers. But measuring without adding meaning isn’t very helpful to you, your supporters, or your board. I recommend that you develop some kind of dashboard, ideally a one-pager in something easy like Excel, Word, or Powerpoint, that updates people on your most important metrics, and…

MAKE ME A MATCH: 48 Ways to Ask for a Matching Gift in an Email Fundraising Appeal

Stuck trying to find new ways to describe your matching gift campaign? Never fear! Use these matching gift phrases in all the right places: Subject line Preheader Header Calls-to-action (be sure to include at least 2 in each email) Sidebars P.S. Donation landing page Good luck fundraisers! Contribute today to make sure we can match…

Most Important Social Media Sites to Nonprofits in 2015

More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+). Here’s some preliminary data . . . We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.” This is what that ranking…

So Excited About The Wordifier – And You Should Be Too

I am sure you are wondering just what The Wordifier is. Oh it’s no big deal really – it just might be one of the coolest communications tools out there. That’s all. A few months ago Erica Mills of Claxon Marketing joined us for one of our Feedback and Fine-Tuning Webinars and told me about this…