Think your in-house created direct mail appeal doesn’t stand a chance against the big boys? Think again. You don’t need to hire a firm in order to have a successful appeal letter. You also don’t have to be an expert in fundraising. We know a lot of you wear many different hats and fundraising may…
Our main goal at NonprofitMarketingGuide.com is to provide training and mentoring for nonprofits who have small communications staffs and budgets, but big enthusiasm and ideas. While we think our All-Access Pass is the most affordable and comprehensive nonprofit marketing training you can find, we understand that some of you don’t have a budget at all…
TechSoup’s annual Storymakers contest had some great entries this year. Watch the winners and see what you can learn from them. ~Kivi Guest Post by Alexandra (Ale) Bezdikian of TechSoup The world is changing. The landscape of communication is evolving at an exponential rate, and digital media creation is riding at the head of the wave. In…
We blog everyday. Then, we also have to write articles for our weekly e-newsletter. Plus write another newsletter to our All-Access Pass Holders, not to mention updating Facebook and Twitter. Then there is creating new content for webinars and e-books. I’m not going to lie – it’s tough sometimes to come up with ideas. I’ve been there, staring at…
I hope everyone had a great week! Let’s celebrate with some Mixed Links… Don’t forget to send me your favorite nonprofit marketing and fundraising posts! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will see if it’s a good fit for #MixedLinks. (And give you full credit for the find, of course.)…
I am working with two clients, ASPCApro and the Pittsburgh Park Conservancy, who are both looking at the best ways to staff what are essentially content marketing teams, even though the organizations don’t call them that. They’ve both asked me for the list of all the roles and responsibilities that should be covered by a…
On Tuesday, Dec. 3, 2013, the Internet exploded with giving. Millions of Tweets, Facebook posts and photos on Instagram celebrated giving back. Donations spiked – technology provider Blackbaud processed a whopping $19.2 million in online donations, up 90 percent from the previous year. What was this seismic philanthropic event? Giving Tuesday. Founded in 2012, Giving…
We have had over 750 pictures tagged #NPCommPix since we began the Nonprofit Communications Photo-a-Day Challenge on Instagram October 1st. You can still join in on the fun! And, no, you don’t have to catch up on days you missed or anything like that. Just jump right in! Just check out the theme for the…
We encourage telling stories about people, but a lot of you don’t deal directly with the actual people you want to help! As a nonprofit communications consultant and former communications director at TransForm, Marta Lindsey shares some tips on how you can still tell powerful stories even if you don’t have cute kids or puppies. ~Kivi…
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Fabiola Johnson is the Social Media Specialist at Amor, an…
Sending a thank you letter to your donors is not just the polite thing to do. Nor should it just be a tax receipt. Nonprofit thank you letters need to be thought of as a very important, highly strategic piece of communication. With that in mind, we recently updated our nonprofit thank you letters resource…
Yesterday, I told you about a recent workshop with more than 200 nonprofit board and staff members, where we did an exercise for board members to share what they secretly wanted staff to know on yellow notes, and for staff to share what they wanted board members to know on pink notes. Board members said…
