Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Would YOU like to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Amanda Maksin started working for Shop Demo…
microcontent Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email Email microcontent is the small stuff in your email, the little things like Alt Text and Preheaders that are easy to miss, skip, or gloss over. Don’t do that. Mind your…
Facebook engagement is so confounding for so many nonprofits, so when I hear about an organization that seems to have figured it out, I have to share. This recent article in the Chronicle of Philanthropy (subscription required) describes how AARP Studios, the org’s digital team, has grown its social media presence and engagement by…
More than 1200 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 1200, as we’ll close the survey down on Tuesday). I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether…
You can measure lots and lots of marketing and fundraising numbers. But measuring without adding meaning isn’t very helpful to you, your supporters, or your board. I recommend that you develop some kind of dashboard, ideally a one-pager in something easy like Excel, Word, or Powerpoint, that updates people on your most important metrics, and…
I am so excited about next week, not only because it’s Thanksgiving, but because this is when we see a huge wave of nonprofit thank you videos being released. And I LOVE THESE THINGS. I’ve started my 2014 Playlist of Nonprofit Thank You Videos. If you have one and want me to consider adding yours…
Stuck trying to find new ways to describe your matching gift campaign? Never fear! Use these matching gift phrases in all the right places: Subject line Preheader Header Calls-to-action (be sure to include at least 2 in each email) Sidebars P.S. Donation landing page Good luck fundraisers! Contribute today to make sure we can match…
More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+). Here’s some preliminary data . . . We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.” This is what that ranking…
I am sure you are wondering just what The Wordifier is. Oh it’s no big deal really – it just might be one of the coolest communications tools out there. That’s all. A few months ago Erica Mills of Claxon Marketing joined us for one of our Feedback and Fine-Tuning Webinars and told me about this…
I don’t rant on this blog THAT often, but every now and then, we need to get real around here. I talk all the time, constantly, about how much I love my job, and working in the nonprofit sector. I do. I LUUUUUVVV it. 99% of the time. But then there’s the 1% of people…
It’s time to take the Nonprofit Communications Trends Survey for 2015. Last year, over 2,100 nonprofit communicators took our annual Nonprofit Communications Trends Survey . . . and now it’s time to get your predictions for 2015! This report has become the “go to” source for what’s REALLY happening in the world of nonprofit communications and…
Fundraising goal established. CHECK. Compelling stories selected. CHECK. Email arc created. CHECK. Donation landing page updated. CHECK. Sounds like your year-end online fundraising campaign is off to a solid start. Wanna kick it up a notch? Try one of these 4 tactics to boost your online fundraising this December. 1) Offer a Match and Promote…
