What Should You Measure? Ask These 5 Questions First

I just finished up our two-part webinar series on how to measure the effectiveness of your communications work. (If you missed it, All-Access Pass Holders get access to the recordings). Part of the challenge with answering the “what should we measure” and “what numbers should I pay attention to” questions for nonprofits is that it…

Learn How to Measure Communications Effectiveness

STARTS TOMORROW! Measuring the effectiveness of your communications work can be confusing. But your work as a nonprofit communicator is essential to your nonprofit’s success. And it’s time for you to prove it by showing them what actually works (and what doesn’t). Join us tomorrow and learn how to prove how essential your work is…

Mixed Links for Nonprofit Communicators – October 12, 2018

Before we get into the finest links of the land, it’s my birthday this weekend and we are celebrating by inviting all of you to become All-Access Pass Holders AND save $200 while you’re at it. For $499 you get 365 days of access to live and recorded webinars, time-saving resources, exclusive downloads, and industry…

Let’s Get Wiser (and More Awesome) with Age

It’s my birthday Sunday! While I am the one turning the big double-four, I want you awesome, hard-working people to have the goodies. And by goodies, I mean EVERYTHING you need to be a smart, amazing nonprofit communications professional for the next year: Practical ideas that work? CHECK! Big-picture strategic thinking? CHECK! Time-saving resources? CHECK! Access to…

Day in the Life of a Nonprofit Communicator – Celeste Kaufman

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Celeste Kaufman is the Manager…

Mixed Links for Nonprofit Communicators – October 5, 2018

It’s October – my favorite month! Let’s kick back with our favorite pumpkin spiced beverages and peruse the best articles, posts, tips, and more from around the world of marketing and fundraising. Today’s post is brought to you by the number 7 and include tips on social media, storytelling, and segmenting lists. It’s time for Mixed…

Create a Thank-You Video…[PLOT TWIST]…by this Thanksgiving!

Thanksgiving is the perfect time to release a thank-you video. A happy, inspiring message of gratitude can set you up for a great year-end fundraising season! And yes, it’s already October, but you absolutely can create one that quickly. Join us TOMORROW as Kivi presents an updated version of last year’s popular webinar: How to…

Need Something Like Canva But for Video?

Nonprofits love Canva for creating quick, good-looking graphics. Don’t you wish there was something just as quick and easy for video? I know I do . . . Yes, I have video editing software, but sometimes it’s overkill and takes too long to work through.  I thought there had to be something much easier by…

Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October!

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 4: How to Create a Thank-You Video for Supporters Before Thanksgiving Get everything you need to create a great thank-you video just in time for Thanksgiving. Registration is $50 or Free with an All-Access Pass Learn More and Register October 17 & 18: Measuring the…

Mixed Links for Nonprofit Communicators – September 28, 2018

It’s “Ask a Stupid Question Day” so let me ask you this: Are you ready for the finest articles, posts, tips, and more from around the world of marketing and fundraising? Of course you are! We’ve got links on newsjacking, #GivingTuesday successes, getting more likes on Instagram, and more. Yep, it’s time for Mixed Links… M+R talks about Breaking…

The 3 Ingredients You Need to Turn Your Expert Into a Thought Leader

Have you ever noticed that some nonprofit leaders seem to be everywhere in the media? They are featured in magazine profiles. They show up on TV. They get quoted regularly when reporters are looking for experts. The cynical among us might dismiss their media success, saying that they get attention because they are good looking. Or…