#MixedLinks for Nonprofit Marketers and Fundraisers August 29, 2014

Would love to hear what you’re publishing or reading! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will take a look. And give you full credit for the find, of course. ~Kristina First off, we hosted this month’s Nonprofit Blog Carnival on raising awareness. (You can also find a round-up of #IceBucketChallenge…

Raising Awareness for Your Cause – Nonprofit Blog Carnival

Welcome to this month’s edition of the Nonprofit Blog Carnival, a roundup of great blog posts on a topic of interest to the nonprofit community. Our topic is raising awareness, which was great timing with the Ice Bucket Challenge phenomena, so let’s start there. The Ice Bucket Challenge In addition to raising a mind-boggling amount…

How to Ask Your Current Donors for Bequests – Tactfully!

Did you know organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors…

Creating Your Nonprofit’s Version of the #IceBucketChallenge

It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge? Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” and “Why can’t we get our supporters to make videos…

What Does Raise Awareness Really Mean Anyway? [FREE Webinar]

Executive directors and especially boards of directors love for you to “raise awareness” about your cause. But what does that really mean anyway? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that kind of a budget. And surely not a door-to-door canvassing campaign like politicians do, because you don’t…

No Hard Choices = No Strategy and No Leadership

Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant. After several  months of work, the strategy was delivered to staff to implement. But the document I saw contained very little leadership…

Day in the Life of a Nonprofit Communicator – Meghan Florian

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Meghan Florian earned an MTS from Duke Divinity School and an MFA from Queens University of Charlotte. She is a freelance writer and editor, and her work has appeared…

Why Gmail’s New Unsubscribe Feature, and Unsubscribers in General, Are a Good Thing

I read last week that Gmail would be moving an unsubscribe button to the top of its email messages making it easier for people to opt out of unwanted messages.  I just noticed it in action today when I checked my personal Gmail account and saw this: Now, I may be a huge college football/SEC…

Nonprofit Annual Reports – Advice for You Regardless of Your Experience

Whether this is your first time creating a nonprofit annual report or you’ve been putting out annual reports for years, we have you covered. Earlier this summer we started rolling out a new way to organize the tips and advice we give you on our website. While we’ve organized the site by topic for some…

Year-End Fundraising Decisions to Make Now

I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media. Before they can develop that plan, however, they have several strategic decisions…