Inquiring minds want to know . . . If you work for a nonprofit, what are your best and worst experiences working with consultants and freelancers? If you are a consultant or freelancer, what are your best and worst experiences working with nonprofit clients? Share your answers in our quick survey. It’s embedded below, but…
I’m putting together a list of different kinds of fundraising asks or offers, as a prompt to get you thinking about new ways to talk to your donors about supporting your work. It’s part of a new training I’m putting together (more on that later). Here’s my list so far. I’ve given each category a…
Would love to hear what you’re publishing or reading! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will take a look. And give you full credit for the find, of course. ~Kristina First off, we hosted this month’s Nonprofit Blog Carnival on raising awareness. (You can also find a round-up of #IceBucketChallenge…
Welcome to this month’s edition of the Nonprofit Blog Carnival, a roundup of great blog posts on a topic of interest to the nonprofit community. Our topic is raising awareness, which was great timing with the Ice Bucket Challenge phenomena, so let’s start there. The Ice Bucket Challenge In addition to raising a mind-boggling amount…
Did you know organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors…
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Kim Rescate is a lover of food and a runner (’cause of all the food). Though her passion for most things geeky is certainly a main driving force in her…
Help me out! Have you read an article you think would be great for Mixed Links? Let me know! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will take a look. And give you full credit for the find, of course. ~Kristina Next week is the last week to submit your posts for…
It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge? Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” and “Why can’t we get our supporters to make videos…
Executive directors and especially boards of directors love for you to “raise awareness” about your cause. But what does that really mean anyway? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that kind of a budget. And surely not a door-to-door canvassing campaign like politicians do, because you don’t…
Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant. After several months of work, the strategy was delivered to staff to implement. But the document I saw contained very little leadership…
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Meghan Florian earned an MTS from Duke Divinity School and an MFA from Queens University of Charlotte. She is a freelance writer and editor, and her work has appeared…
I read last week that Gmail would be moving an unsubscribe button to the top of its email messages making it easier for people to opt out of unwanted messages. I just noticed it in action today when I checked my personal Gmail account and saw this: Now, I may be a huge college football/SEC…
