Day in the Life of a Nonprofit Communicator – Meghan Florian

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Meghan Florian earned an MTS from Duke Divinity School and an MFA from Queens University of Charlotte. She is a freelance writer and editor, and her work has appeared…

Why Gmail’s New Unsubscribe Feature, and Unsubscribers in General, Are a Good Thing

I read last week that Gmail would be moving an unsubscribe button to the top of its email messages making it easier for people to opt out of unwanted messages.  I just noticed it in action today when I checked my personal Gmail account and saw this: Now, I may be a huge college football/SEC…

Nonprofit Annual Reports – Advice for You Regardless of Your Experience

Whether this is your first time creating a nonprofit annual report or you’ve been putting out annual reports for years, we have you covered. Earlier this summer we started rolling out a new way to organize the tips and advice we give you on our website. While we’ve organized the site by topic for some…

Year-End Fundraising Decisions to Make Now

I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media. Before they can develop that plan, however, they have several strategic decisions…

Day in the Life of a Nonprofit Communicator – Maria Sadowski

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Maria Sadowski is fortunate to have spent her career helping environmental nonprofits tell their story. She’s worked for IUCN, the Chicago Zoological Society, the North Carolina Museum of Natural…

Return to Spray and Pray?

Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people.  Nonprofits can’t afford to be that wasteful of their time and money.…

Day in the Life of a Nonprofit Communicator – Danielle Jackson

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Danielle Jackson is a Communications Specialist with GCFLearnFree.org, an online provider of free education in technology, math, reading, literacy, social media, Microsoft Office, and other subject areas. In this…

PHENOMENAL COMMUNICATIONS POWER…itty bitty living space

Have you ever seen Disney’s Aladdin? The Genie, played by Robin Williams, has just been released from his lamp by Aladdin and is explaining what a genie is and what he can do. Genie has all of this power at his disposal, but he’s contained in a tiny little lamp. https://www.youtube.com/watch?v=v57sUtvNa5o Your email subject lines, social…