Day in the Life of a Nonprofit Communicator – Maria Sadowski

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Maria Sadowski is fortunate to have spent her career helping environmental nonprofits tell their story. She’s worked for IUCN, the Chicago Zoological Society, the North Carolina Museum of Natural…

Return to Spray and Pray?

Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people.  Nonprofits can’t afford to be that wasteful of their time and money.…

Day in the Life of a Nonprofit Communicator – Danielle Jackson

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Danielle Jackson is a Communications Specialist with GCFLearnFree.org, an online provider of free education in technology, math, reading, literacy, social media, Microsoft Office, and other subject areas. In this…

PHENOMENAL COMMUNICATIONS POWER…itty bitty living space

Have you ever seen Disney’s Aladdin? The Genie, played by Robin Williams, has just been released from his lamp by Aladdin and is explaining what a genie is and what he can do. Genie has all of this power at his disposal, but he’s contained in a tiny little lamp. https://www.youtube.com/watch?v=v57sUtvNa5o Your email subject lines, social…

Day in the Life of a Nonprofit Communicator – Rachel Braver

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Rachel Braver is the communications coordinator for the Food Bank of Contra Costa and Solano in Northern California. With a background in graphic design, she is responsible for creating…

How to Perform the “You” Test for Donor-Centered Communications – Do You Pass?

You know that donor-centered communications are vital to getting and keeping your supporters. During the coaching and feedback sessions for our fundraising writing e-clinics with Tom Ahern, he uses this little trick to instantly see how many times nonprofits address the supporter specifically by seeing how many times they use the word “you” in their…