Sending a thank you letter to your donors is not just the polite thing to do. Nor should it just be a tax receipt. Nonprofit thank you letters need to be thought of as a very important, highly strategic piece of communication. With that in mind, we recently updated our nonprofit thank you letters resource…
Yesterday, I told you about a recent workshop with more than 200 nonprofit board and staff members, where we did an exercise for board members to share what they secretly wanted staff to know on yellow notes, and for staff to share what they wanted board members to know on pink notes. Board members said…
At a recent workshop with more than 200 nonprofit board and staff members, we did an exercise where board members shared what they secretly wanted staff to know on yellow notes, and staff shared what they wanted board members to know on pink notes. Today and tomorrow, I’ll share the most popular messages with you,…
Watch this video to learn about the six new communications calendars I’ve created for you as part of our brand-new training, Creating a 12-Month Community Engagement and Fundraising Plan. I talk about the first part of the training, Calendars That Connect, which we’ll present on Monday, October 20, 2014. Then download one of the sample calendars for free. The…
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Genna Kasun is a marketing and advancement writer whose work…
Let’s celebrate the end of the week with a round of Mixed Links… Givelify just released a new white paper called “Nonprofit Fundraising: Removing Roadblocks and Meeting Goals with Mobile Technology.” Aplos has started a funny new blog series on creative approaches to fundraising. Did you miss September’s Nonprofit Blog Carnival? It was published earlier this week…
You may have seen this graphic or its cousins floating around on social media lately. I liked it a lot, because it helped me explain some concepts to my 11-year-old, who is suddenly concerned about her purpose in life. I certainly believe that I have found my professional purpose by founding Nonprofit Marketing…
Today is the day! Dawn Crawford from BC/DC Ideas and I launched the Nonprofit Communicators Photo-A-Day Challenge, or #NPCommPix this morning. Here are the first few participants — yep, that’s me in the middle. Are you playing? We’re watching and hope you’ll join in the fun! Here are all the details.
On Wednesday, October 2nd, 2014 at 1:00 p.m. Eastern (10:00 a.m. Pacific), I’m teaching a brand-new webinar called How to Measure Your Nonprofit’s Marketing Success. I’ve had requests for this topic for a couple of years, and finally got around to producing the webinar, so I hope you’ll join me! We will talk about what numbers…
Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked. Michael Hoffman at See3 invited Joe Waters of SelfishGiving and me to a live Google Hangout conversation about the Ice Bucket Challenge. Here’s the…
The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” The columns are packed with advice as well as lots of great examples, written in response to specific questions. It’s worth curling up with these links…
I have had an Instagram account for over a year now. And I have posted exactly 3 pictures: I like the idea of Instagram, I really do! Who doesn’t like looking at pictures? Still, there have been a few things holding me back from really embracing it. And most of those reasons are a result…
