Executive directors and especially boards of directors love for you to “raise awareness” about your cause. But what does that really mean anyway? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that kind of a budget. And surely not a door-to-door canvassing campaign like politicians do, because you don’t…
Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant. After several months of work, the strategy was delivered to staff to implement. But the document I saw contained very little leadership…
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Meghan Florian earned an MTS from Duke Divinity School and an MFA from Queens University of Charlotte. She is a freelance writer and editor, and her work has appeared…
I read last week that Gmail would be moving an unsubscribe button to the top of its email messages making it easier for people to opt out of unwanted messages. I just noticed it in action today when I checked my personal Gmail account and saw this: Now, I may be a huge college football/SEC…
Whether this is your first time creating a nonprofit annual report or you’ve been putting out annual reports for years, we have you covered. Earlier this summer we started rolling out a new way to organize the tips and advice we give you on our website. While we’ve organized the site by topic for some…
I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media. Before they can develop that plan, however, they have several strategic decisions…
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Maria Sadowski is fortunate to have spent her career helping environmental nonprofits tell their story. She’s worked for IUCN, the Chicago Zoological Society, the North Carolina Museum of Natural…
Help! Have you read an article you think would be great for Mixed Links? Let me know! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will take a look. And give you full credit for the find, of course. ~Kristina -A few weeks ago, we told you about our friend Erica Mills’…
Freelancers and consultants who specialize in serving nonprofit clients are a small part of our Nonprofit Marketing Guide community, but one that I enjoy working with. I get lots of calls and emails from writers, designers, and consultants who want to learn how they can make their businesses work serving the nonprofit sector. (I also…
Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people. Nonprofits can’t afford to be that wasteful of their time and money.…
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Danielle Jackson is a Communications Specialist with GCFLearnFree.org, an online provider of free education in technology, math, reading, literacy, social media, Microsoft Office, and other subject areas. In this…
Read an article you think would be great for Mixed Links? Let me know! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will take a look! And give you full credit for the find, of course. ~Kristina I hope everyone had a great week. Let’s cap it off with some Mixed…
