Nonprofit Annual Reports – Advice for You Regardless of Your Experience

Whether this is your first time creating a nonprofit annual report or you’ve been putting out annual reports for years, we have you covered. Earlier this summer we started rolling out a new way to organize the tips and advice we give you on our website. While we’ve organized the site by topic for some…

Year-End Fundraising Decisions to Make Now

I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media. Before they can develop that plan, however, they have several strategic decisions…

Day in the Life of a Nonprofit Communicator – Maria Sadowski

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Maria Sadowski is fortunate to have spent her career helping environmental nonprofits tell their story. She’s worked for IUCN, the Chicago Zoological Society, the North Carolina Museum of Natural…

#MixedLinks for Nonprofit Marketers and Fundraisers August 8, 2014

Help! Have you read an article you think would be great for Mixed Links? Let me know! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will take a look. And give you full credit for the find, of course. ~Kristina -A few weeks ago, we told you about our friend Erica Mills’…

New Site for Freelancers and Consultants: GetNonprofitClients.com

Freelancers and consultants who specialize in serving nonprofit clients are a small part of our Nonprofit Marketing Guide community, but one that I enjoy working with. I get lots of calls and emails from writers, designers, and consultants who want to learn how they can make their businesses work serving the nonprofit sector. (I also…

Return to Spray and Pray?

Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people.  Nonprofits can’t afford to be that wasteful of their time and money.…

Day in the Life of a Nonprofit Communicator – Danielle Jackson

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Danielle Jackson is a Communications Specialist with GCFLearnFree.org, an online provider of free education in technology, math, reading, literacy, social media, Microsoft Office, and other subject areas. In this…

PHENOMENAL COMMUNICATIONS POWER…itty bitty living space

Have you ever seen Disney’s Aladdin? The Genie, played by Robin Williams, has just been released from his lamp by Aladdin and is explaining what a genie is and what he can do. Genie has all of this power at his disposal, but he’s contained in a tiny little lamp. https://www.youtube.com/watch?v=v57sUtvNa5o Your email subject lines, social…

Your Ideas, Examples, and Problems with Awareness Raising Campaigns

Next month we’ll be hosting the Nonprofit Blog Carnival, and our theme is Raising Awareness. You may know that I am not the biggest fan of “awareness raising” as a goal in and of itself.  Unless you have some clue about how you plan to connect the dots between the raised awareness and your ultimate…

Day in the Life of a Nonprofit Communicator – Rachel Braver

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Rachel Braver is the communications coordinator for the Food Bank of Contra Costa and Solano in Northern California. With a background in graphic design, she is responsible for creating…