You’ve Just Been Promoted to Chief of Staff

I’ve had a wonderful time getting to know Leili Khalessi over the last six months as she participated in our Communications Director Mentoring Program. I think I learned as much from the experience as she did!  I see too many nonprofit communications directors who are treated like gophers, or the catch-all dumping grounds for work…

Day in the Life of a Nonprofit Communicator – Theresa Casey

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Theresa Casey is a very new nonprofit communicator (just about 8 months) and fundraiser for Kids Hope USA, a national nonprofit based in Zeeland, Michigan. A Grand Valley State…

Mixed Links for Nonprofit Marketers and Fundraisers July 3, 2014

Because of the US holiday tomorrow, here’s a very special Thursday edition of Mixed Links… The latest edition of the Nonprofit Blog Carnival is up! Wild Apricot has rounded up posts about nonprofit inspiration and innovation. From WYSIWYG to Flash Mobs, this 2014 Collection of Useful Nonprofit Communications Terms pretty much covers everything. Gail Perry has the Top…

Rock the Socks Off Donors with a Fabulous Case for Support

Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” The answer to that question starts with your case for support. Your case for support explains what your organization does, why you do it, and why others should support you in doing…

Create a Marketing Team with Your Staff and Board (Even If They Don’t Know) [Free On Demand Webinar]

We’ve published another tips and advice page on our website! We’ve already told you about our new social media and email newsletter pages – where you can now find advice and tips based on your experience level. Now you can learn how to get your staff and board to help with your marketing efforts with…

A Day in the Life of a Nonprofit Communicator – Danielle Gates

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Danielle Gates is the communications assistant for the marketing and communications department at RedRover. She supports the team through social media, copywriting and design, and embodies RedRover’s values of…

Pro Tip – Check How Easy Your Text Is to Read in Word

Here’s a quick tip for you today on using Microsoft Word to check how easy it is for your supporters to read your communications. Word has the ability to let you know your Flesch Reading Ease score and your Flesch-Kincaid Grade Level. You just have to turn it on! Wait, what? The Flesch Reading Ease score…

Why I’m Working with Bloomerang

Much of what we talk about at Nonprofit Marketing Guide requires software to do well. So naturally, I’m often asked which technology providers I recommend as you go about implementing all these best practices I share. My answer is always that I am vendor agnostic. I rarely, if ever, recommend one company without listing off…

A Day in the Life of a Nonprofit Communicator – Gail Koford

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Gail Koford is development director at Inter Parish Ministry in Cincinnati, Ohio. IPM is a food and clothing pantry that serves people living in eastern Hamilton County and Clermont County, Ohio. …

Write a Better Case for Support and Direct Mail Appeals

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished his Donor Newsletters That Raise More Money e-clinic and July brings two more training opportunities for you. The Case for Support Writing a Fabulous Case for Support starts July 9th. You can join us for just the first…