Pro Tip – Check How Easy Your Text Is to Read in Word

Here’s a quick tip for you today on using Microsoft Word to check how easy it is for your supporters to read your communications. Word has the ability to let you know your Flesch Reading Ease score and your Flesch-Kincaid Grade Level. You just have to turn it on! Wait, what? The Flesch Reading Ease score…

Why I’m Working with Bloomerang

Much of what we talk about at Nonprofit Marketing Guide requires software to do well. So naturally, I’m often asked which technology providers I recommend as you go about implementing all these best practices I share. My answer is always that I am vendor agnostic. I rarely, if ever, recommend one company without listing off…

A Day in the Life of a Nonprofit Communicator – Gail Koford

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Gail Koford is development director at Inter Parish Ministry in Cincinnati, Ohio. IPM is a food and clothing pantry that serves people living in eastern Hamilton County and Clermont County, Ohio. …

Write a Better Case for Support and Direct Mail Appeals

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished his Donor Newsletters That Raise More Money e-clinic and July brings two more training opportunities for you. The Case for Support Writing a Fabulous Case for Support starts July 9th. You can join us for just the first…

Mixed Links for Nonprofit Marketers and Fundraisers June 13, 2014

Happy Friday, everyone! Let’s have some Mixed Links… Marc Pitman shares 5½ Things to Say at Your Next Major Gift Solicitation. If different officers in your organization squabble over who a donor “belongs” to, check out Whose Donor Is It Anyway? Do you know Why You Should Recruit Millennials to Boost Your NPO? Looking for content to…

How to Use Hashtags to Promote Your Cause [Free Download]

Our social media and online campaigns adviser, Kerri Karvetski, has created a new download for you on how to harness the power of hashtags to promote your good cause on social media. In case you are brand new to social media, hashtags are words or phrases with the hash symbol (#) in front of them. The…

Mixed Links for Nonprofit Marketers and Communicators

Has this seemed like a long week to anyone else? I am ready for some Mixed Links… Starting things off on a lighter note (Kivi and I thought it was funny, though, if cursing bothers you, best skip this), here are 21 Things You Say In Work Emails, And What They Really Mean. This time of year…