A Day in the Life of a Nonprofit Communicator – Megan Maiolo-Heath

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. As a Coloradoan with a strong passion for the environment, Megan Maiolo-Heath has a keen interest in natural resource policy, conservation, and management. Professionally, she enjoys using…

You’ve Made It When You Control Your Calendar

I’ve mentored a lot of younger-than-me nonprofit communications directors (I’m 45), and in between the marketing talks, we often chat about career development and how to be more focused, productive and happy in the job. When I look at my own job satisfaction working in this field — and what I think holds back a lot of…

Who’s Segmenting Email, Why, and Why Not [Infographic]

I’m presenting a brand new webinar on April 29, 2014 called Email List Segmenting: Strategies to Increase Open Rates, Motivate Action, and Build Engagement. As part of the prep, we worked with our friends at Bloomerang to do a quick survey.  We asked about whether your nonprofit was segmenting its list and how, and if not,…

Celebrating Your Nonprofit’s Milestone Anniversary

I’ll admit that I am not into super big anniversary celebrations. Today my husband and I are celebrating our 13th wedding anniversary and we just returned from a nice hike with the kids, and will have a nice dinner at home. That’s good enough for me. And for most nonprofit anniversaries, I think the low-key…

Communications Director Mentoring Program – Accepting Applications

We’ve opened the application process for the July to December 2014 session of our Nonprofit Marketing Guide Mentoring Program for Communications Directors. This will be the sixth “class” to go through the program. Helping you make good marketing decisions for your nonprofit is the primary goal of the Nonprofit Marketing Guide Mentoring Program. I want…

Middle Donors: Where Communications and Development Learn to Love Each Other?

Alia and Mark over at Sea Change Strategies are two super smart cookies, so when they have a new report out, I’m on it. Their latest work of genius is The Missing Middle: Neglecting Middle Donors is Costing You Millions. Middle donors are those giving between $1,000 and $10,000 annually. Focus on this group —…

How to Convince Your Boss to Let You Write Like a Human

We’ve been telling you for years that most nonprofits need to create less formal communications. But we know a lot of you are not being heard by your executive director or board members. Kate Snyder, who is the donor communications coordinator for South Hills Interfaith Ministries and also runs Kate Write Now, shared how baby steps…

Email Segmenting: Is That Data Worth Gathering?

I’m working with a client to figure out ways they *wish* they could segment their email list in the future, so they can start collecting the data to do so now. It’s a very interesting conversation. Like most visionary conversations, you end up with a long list of possibilities. Some are more demographic in nature (e.g.…

A Day in the Life of a Nonprofit Communicator – Beth Ritter Ruback

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Beth Ritter Ruback serves as Communications & Development Director for The Crisis Center of Johnson County, Iowa, whose programs range from immediate emotional support (specializing in suicide…

Nonprofit Annual Report in an Infographic [Real-World Example]

Annual reports don’t have to be long, boring documents with pages and pages of financial statements that no one wants to read (even if they did understand all the accounting jargon!). Your annual report should be a celebration of what your donors have helped you do. I have been pushing alternative formats for annual reports…

Embracing Your Community’s Voice: The Art of Incorporating Your Community as Co-Producers of Content

Last week Diane Greenhalgh shared some tips on how to get your staff involved in creating content for you. Today she shares how to get your community of clients or supporters to help. ~Kivi Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association While there are certainly tactics for including constituent produced content in your editorial lineup, which…