Make Your Donors Fall in Love With Your Nonprofit [On-Demand Webinar]

If you weren’t one of the 1,000+ who registered originally for our webinar, How to Build a Donor Communications Plan That Will Make Them Fall in Love, you can now get the recording too! A recent study on nonprofit donor engagement found that donors gave two-thirds of their annual charitable donations to one favorite charity. How do you become…

3 Spots Left in Mentoring Program — And What is Mentoring Anyway?

I’m accepting applications for the July – December 2104 session of our Mentoring Program for Nonprofit Communications Directors.  “What the heck is nonprofit marketing mentoring?” you might be wondering. I think of mentoring as a combination of training, advising and coaching.  Through training, I tell you how to do it. With advising (or consulting), I…

Introducing the Tom Ahern Writing Academy for Fundraisers

We’ve been working with fundraising expert and all-around good guy Tom Ahern for a few years now.  Tom is legendary as a guidebook author, donor-centered copywriter, and speaker on the conference circuit. If we introduced you to Tom, you probably know him from our direct mail or donor newsletter e-clinics or from our marketing bequests…

A Day in the Life of a Nonprofit Communicator – Stephanie Ashley

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Stephanie Ashley is the Marketing and Community Outreach Manager at Larimer Humane Society, an animal shelter whose mission is to promote and provide the responsible care and treatment of…

Mixed Links for Nonprofit Communicators May 9, 2014

How was your week? Let’s finish things off with some Mixed Links… More than 300,000 donors gave over $50 million to 7,000 nonprofits in 120 communities during May 6’s “Give Local America” campaign. This made it the largest, single-day charitable crowdfunding event ever. For more on the Give Local America Campaign, Marika Lynch of the Knight…

We Need a Billboard, and Ads on Pandora and NPR Too

Board or executives telling you that you need a billboard, or ads on Pandora or NPR or some other expensive form of advertising? Aside from the fact that you probably can’t afford that, would it work even if you could? In response to suggestions (or demands) like this, I suggest you go into what I…

A Day in the Life of a Nonprofit Communicator – Megan Maiolo-Heath

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. As a Coloradoan with a strong passion for the environment, Megan Maiolo-Heath has a keen interest in natural resource policy, conservation, and management. Professionally, she enjoys using…

You’ve Made It When You Control Your Calendar

I’ve mentored a lot of younger-than-me nonprofit communications directors (I’m 45), and in between the marketing talks, we often chat about career development and how to be more focused, productive and happy in the job. When I look at my own job satisfaction working in this field — and what I think holds back a lot of…

Who’s Segmenting Email, Why, and Why Not [Infographic]

I’m presenting a brand new webinar on April 29, 2014 called Email List Segmenting: Strategies to Increase Open Rates, Motivate Action, and Build Engagement. As part of the prep, we worked with our friends at Bloomerang to do a quick survey.  We asked about whether your nonprofit was segmenting its list and how, and if not,…