Predicting Nonprofit Marketing Trends – Do We Agree?

Last week, I presented the lunch keynote at the AMA’s Cause Camp in Lincoln, NE.  Participants held up a colored index card to indicate their answer to each question posed in the deck. You can play along too.  Whenever you see the “Yes, No, Maybe” choices across the bottom of the slide, pick your answer…

A Day in the Life of a Nonprofit Communicator – Betsy Dorsett

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Betsy Dorsett, MA, works as the Manager of Communications and Interactive Media at the American Society on Aging (ASA), a national nonprofit association whose membership is made…

Talk to the Angel in Your Donors – Not the Bookkeeper [FREE Webinar]

When you write your donor communications, are you speaking to your donor’s inner angel or to their inner bookkeeper? The inner angel is the part of your supporter who decides to give you a donation or to volunteer their time with you because you have touched them in some way, and that angel wants to…

What is Crowdfunding and How Can It Work for My Nonprofit?

In last week’s Mixed Links, we shared an infographic on  Cracking the Crowdfunding Code, but thought we might need to expand a little bit about what crowdfunding is before you jump into those statistics. Crowdfunding is pretty much what it sounds like – getting a large group of people to give you money for a project.…

6 Steps to Building an Engaged Staff Writing Team

I have talked before about how your entire staff should be part of your marketing team no matter their job description. Diane Greenhalgh, director of web services of the Pulmonary Hypertension Association, was featured in my book, Content Marketing for Nonprofits, and recently appeared as a panelist for one of our book club discussion webinars. She shares how…

Email Frequency Up and Direct Mail Down? Nope.

I bet the conventional wisdom about how often nonprofits send email and direct mail to their supporters is this: nonprofits are sending direct mail less frequently over the last four years and sending email more frequently. But that’s not what our data says. At Nonprofit Marketing Guide, we’ve surveyed thousands of nonprofits for each of…

Mixed Links for Nonprofit Communicators March 28, 2014

Kivi and I just got back from a family vacation to the Mouse House (Disney World for you uninitiated). I think I need a vacation from my vacation, so let’s wrap up the week with some Mixed Links… Craig Newmark has released an infographic that Reveals Latest Data on Cracking the Crowdfunding Code. Blackbaud has also…

Postcard Annual Report – Great Example of How It Can Work

It’s been several years now since I first suggested in my nonprofit annual reports webinars that a postcard was the perfect format for many a nonprofit annual report. I’m so excited to see the idea taking hold, and love hearing stories like this one from today’s guest blogger, Tim Smith, who volunteers his communications and…

How Are You Segmenting Your Email? Please Share!

  I’ve declared April as Email Segmenting Month. I’ll be blogging about it a bunch, and presenting a new webinar on April 29. l’d love to highlight your experiences with segmenting your email list, so please take a moment to share a quick story or two with me. (Not sure what I mean? Here’s a post…

A Day in the Life of a Nonprofit Communicator – Aurah Landau

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Aurah Landau is the part-time Communications Director at SERRC, which offers technical assistance to Alaskan school districts and job training/adult education in Southeast Alaska. She revels in applying…

Your Nonprofit’s Newsletter: You Are Not the Target Audience

I’ve started guest blogging for BoardAssist, which offers great advice to board members about how they can be more effective, and to nonprofit staff about working with boards. I’m reprinting my first post here from the BoardAssist blog, which is directed towards board members themselves, but I hope it will be a helpful read to…

A Day in the Life of a Nonprofit Communicator – Tracy Hutchinson Wallace

Here’s the latest installment (and our first international edition!) in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Tracy Hutchinson Wallace is the Communications Officer for Habitat for Humanity Trinidad and Tobago, an affiliate to the international organization battling poverty…