6 Steps to Building an Engaged Staff Writing Team

I have talked before about how your entire staff should be part of your marketing team no matter their job description. Diane Greenhalgh, director of web services of the Pulmonary Hypertension Association, was featured in my book, Content Marketing for Nonprofits, and recently appeared as a panelist for one of our book club discussion webinars. She shares how…

Email Frequency Up and Direct Mail Down? Nope.

I bet the conventional wisdom about how often nonprofits send email and direct mail to their supporters is this: nonprofits are sending direct mail less frequently over the last four years and sending email more frequently. But that’s not what our data says. At Nonprofit Marketing Guide, we’ve surveyed thousands of nonprofits for each of…

Mixed Links for Nonprofit Communicators March 28, 2014

Kivi and I just got back from a family vacation to the Mouse House (Disney World for you uninitiated). I think I need a vacation from my vacation, so let’s wrap up the week with some Mixed Links… Craig Newmark has released an infographic that Reveals Latest Data on Cracking the Crowdfunding Code. Blackbaud has also…

Postcard Annual Report – Great Example of How It Can Work

It’s been several years now since I first suggested in my nonprofit annual reports webinars that a postcard was the perfect format for many a nonprofit annual report. I’m so excited to see the idea taking hold, and love hearing stories like this one from today’s guest blogger, Tim Smith, who volunteers his communications and…

How Are You Segmenting Your Email? Please Share!

  I’ve declared April as Email Segmenting Month. I’ll be blogging about it a bunch, and presenting a new webinar on April 29. l’d love to highlight your experiences with segmenting your email list, so please take a moment to share a quick story or two with me. (Not sure what I mean? Here’s a post…

A Day in the Life of a Nonprofit Communicator – Aurah Landau

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Aurah Landau is the part-time Communications Director at SERRC, which offers technical assistance to Alaskan school districts and job training/adult education in Southeast Alaska. She revels in applying…

Your Nonprofit’s Newsletter: You Are Not the Target Audience

I’ve started guest blogging for BoardAssist, which offers great advice to board members about how they can be more effective, and to nonprofit staff about working with boards. I’m reprinting my first post here from the BoardAssist blog, which is directed towards board members themselves, but I hope it will be a helpful read to…

A Day in the Life of a Nonprofit Communicator – Tracy Hutchinson Wallace

Here’s the latest installment (and our first international edition!) in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Tracy Hutchinson Wallace is the Communications Officer for Habitat for Humanity Trinidad and Tobago, an affiliate to the international organization battling poverty…

Mixed Links for Nonprofit Communicators March 14, 2014

Happy Pi Day! Let’s celebrate with some Mixed Links… Couldn’t make it to NTC this week either? Follow the conversation with the #14NTC hashtag and at the NTEN blog. In other conference news, Beth Kanter is back from SXSW with some insight into What Social Media Analytics and Data Can’t Tell You. Caryn Stein of Network…

Take the Nonprofit Marketing Maturity Quiz Online

[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] In my work, I’ve found that nonprofits mature through three stages that reflect their attitudes and approaches to communications, marketing, and fundraising.  I describe these three phases in Content Marketing for Nonprofits (Amazon).  I created an…

Mixed Links for Nonprofit Marketers and Fundraisers March 7, 2014

Happy Friday, everyone! Let’s have some Mixed Links… Voting for the 2014 doGooder Video Awards closes next week.  Vote now for your favorite. PR Daily has its own nonprofit awards to give out in over 20 categories. For eligibility requirements and how to submit your work, see their awards page. In honor of Dr. Seuss’…