Take the Nonprofit Marketing Maturity Quiz Online

[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] In my work, I’ve found that nonprofits mature through three stages that reflect their attitudes and approaches to communications, marketing, and fundraising.  I describe these three phases in Content Marketing for Nonprofits (Amazon).  I created an…

Mixed Links for Nonprofit Marketers and Fundraisers March 7, 2014

Happy Friday, everyone! Let’s have some Mixed Links… Voting for the 2014 doGooder Video Awards closes next week.  Vote now for your favorite. PR Daily has its own nonprofit awards to give out in over 20 categories. For eligibility requirements and how to submit your work, see their awards page. In honor of Dr. Seuss’…

How I Would Evaluate Your Email Newsletter

What makes a good email newsletter? Of course, some of that depends on your specific goals. But here’s my standard checklist that I use when reviewing email newsletters for clients.  I’ll be talking about this and much more during a two-webinar series for CharityHowTo on nonprofit e-newsletters this month.  1. Is the E-Newsletter Reader Centered?…

3 Questions BEFORE Plunging Your Nonprofit into a New Social Media Channel

Are you looking to branch out in social media beyond Facebook? Is it time for your nonprofit to see other networks? Kerri Karvetski shares three questions you need to ask yourself before going ahead.  You can learn more from Kerri about how to design social media campaigns later this month in Advanced Social Media Strategies: Running…

Mixed Links for Nonprofit Communicators February 28, 2014

This Friday could not come soon enough. I really need some Mixed Drinks – I mean Mixed Links… Capital campaign experts Andrea Kihlstedt and Gail Perry are presenting a free webinar on March 3rd called How to Hire the Right Capital Campaign Consultant for Your Campaign. Voting begins today for the DoGooder Nonprofit Video Awards. This year’s…

A Day in the Life of a Nonprofit Communicator – Nancy Brownsberger

Welcome back to our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Nancy Brownsberger currently works as the Manager of Communications & Partnerships for SIRCH Community Services, a small, rural nonprofit in the beautiful Haliburton Highlands of Ontario, Canada. A social worker by…

Procrastination: Three Easy Outs When It Happens

So, I procrastinated on figuring out what I wanted to blog about today. Then Beth Kanter posted about methods of procrastination and how to stop.  It’s a great post – check it out. On the “Field Guide to Procrastination,” I am definitely the List Maker, the Sidetracker, and the Snacker (well, the Another Cup of…