Giving, Impact, and Happiness

Thanksgiving is coming up, which means lots of nonprofit messaging around gratitude. But have you thought about whether your organization has a spirit of gratitude for others? In this guest post, Ross Johnston reflects on the power of sharing both gratitude and impact, and how that can change the results you get in fundraising and…

Making Better Nonprofit Marketing Decisions

We cover a lot of topics during our six-month Nonprofit Marketing Guide Mentoring Program: 1. Defining and Understanding Who You Are Communicating With – January 2. Refining Your Messaging and Calls to Action – February 3. Finding the Right Personality for Your Communications – March 4. Mapping Out Your Content Strategy and Calendar – April…

Being a Nonprofit’s Internal Journalist [Video Interview]

When I was in Austin last month, I had a chance to catch up with Sara Peralta, the communications manager for the Capital Area Food Bank of Texas. Sara has a very interesting story to share about how she has transitioned from a more traditional “do everything” communications manager position to one where she is primarily…

A Day in the Life of a Nonprofit Communicator – Alexandra Sanders

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. As the Communications Coordinator for Community Solutions, Alexandra Sanders serves as a social media manager, digital media strategist, public relations professional, events coordinator and a web producer. While sculpting…

Canada vs. America: Generational Giving Habits

Back in August, I mentioned that Blackbaud had released a report on generational giving in the U.S. along with a nifty infographic. This time Blackbaud is looking at Canada and their giving habits by generation. Here are some of the major differences between donors in Canada and the United States: Support for advocacy organizations in the…

Better Subject Lines and Headlines: Fill in the Blank Worksheet

I get it. Sometimes it’s really, really hard to come up with an attention-grabbing email subject line or headline. That’s why we came up with a list of 50 fill-in-the-blanks to get you started, most of which are inspired by sensational headlines on consumer magazines. You can make that selling power work for your cause…

A Twice a Year Newsletter? Not a Good Idea

I hear something like this from nonprofits fairly often: “We used to do our print newsletter quarterly. Then we started doing email and social media too, and we got too busy (or the newsletter person left, or we had budget issues) so the print newsletter only went out three times last year. This year, I…

A Day in the Life of a Nonprofit Communicator – Glenna Wortman-Obie

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Glenna Wortman-Obie works at Intermountain, a 105 year-old agency serving emotionally disturbed children and their families. She started there about six years ago as the Manager of the…