Your Top 7 Nonprofit Marketing Training Priorities [Survey Results]

Last month, we asked for your feedback on training topics for our 2014 Webinar Series. Today I’m sharing the top seven most popular webinar topics out of the list of 14 we gave you, in order, along with our plans to meet those needs. Also, congrats to three winners of All-Access Passes through the random…

Early Results: Marketers More Overworked than Fundraisers?

We are asking for your predictions and insights this month for the 2014 Nonprofit Communications Trends Report. Please take the trends survey now. As of right now, 415 nonprofit staff have completed the survey. We are asking a new question this year: Do you feel overworked, underworked, or is your workload about right? The preliminary results…

A Day in the Life of a Nonprofit Communicator – Suzanne Rhodes

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Suzanne Underwood Rhodes is the director of public affairs at Mercy Medical Airlift in Virginia Beach and recently celebrated her 10th anniversary of service there. Besides publishing…

Want to Write Faster AND More Effectively? [FREE Webinar]

One of the biggest challenges for nonprofit marketers and fundraisers is producing all of the content you need to do your job well. Everywhere you look on your to-do list is something new that you need to write – direct mail, emails, newsletters, your website, social media, blog posts, advertising, proposals . . . it…

Mixed Links for Nonprofit Marketers November 1, 2013

Happy Friday! Let’s chase all that Halloween candy with some Mixed Links… A few weeks ago, we shared the giving habits of Canadians versus Americans to shed some light on the differences (and similarities) between the two countries. This new infographic reviews the differences between Canadian and American media consumption habits. The end of the year will…

A Day in the Life of a Nonprofit Communicator – Danielle Travis

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.  Danielle Travis is a one-person marketing department for Bayaud Enterprises, an organization providing services for individuals facing major barriers to competitive employment. She’s got a passion for…

Fundraising with the Undead – Nonprofits Embrace the Zombie Apocalypse

If the Zombie Apocalypse is not really a thing, then why are zombies everywhere? The Walking Dead, World War Z (the book – I am not acknowledging the movie unless they change the title. Plus, zombies don’t move that fast!), Shaun of the Dead, Call of Duty: Black Ops II, Warm Bodies, Pride and Prejudice and Zombies, Resident…

Giving, Impact, and Happiness

Thanksgiving is coming up, which means lots of nonprofit messaging around gratitude. But have you thought about whether your organization has a spirit of gratitude for others? In this guest post, Ross Johnston reflects on the power of sharing both gratitude and impact, and how that can change the results you get in fundraising and…

Making Better Nonprofit Marketing Decisions

We cover a lot of topics during our six-month Nonprofit Marketing Guide Mentoring Program: 1. Defining and Understanding Who You Are Communicating With – January 2. Refining Your Messaging and Calls to Action – February 3. Finding the Right Personality for Your Communications – March 4. Mapping Out Your Content Strategy and Calendar – April…

Being a Nonprofit’s Internal Journalist [Video Interview]

When I was in Austin last month, I had a chance to catch up with Sara Peralta, the communications manager for the Capital Area Food Bank of Texas. Sara has a very interesting story to share about how she has transitioned from a more traditional “do everything” communications manager position to one where she is primarily…