Worksheet: Your Nonprofit Marketing Maturity Level

[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] This week’s free worksheet will help you and others in your organization gauge your nonprofit’s marketing maturity level. It’s part of the new set of worksheets we are creating to go with Content Marketing for Nonprofits…

Worksheet: Adding More Personality to Your Communications

As I mentioned last week, we are creating a new set of worksheets to go with Content Marketing for Nonprofits (Amazon). We’ll share about one worksheet per week, compiling the workbook as we go. To follow up on last week’s worksheet on Your Nonprofit’s Voice, Tone, and Style, today I’m sharing Six Ways to Share More…

A Day in the Life of a Nonprofit Communicator – Rebecca Powell

Here’s another in our new series, profiling the days of nonprofit communications professionals . . . Rebecca Powell is with the Gluten Intolerance Group, which has about 95 branches across the US.  Rebecca is in charge of coordinating these branches, which are all run by volunteers. She has always enjoyed writing and research and this job allows her…

Mixed Links for Nonprofit Marketers September 6, 2013

Happy Friday! Let’s have some Mixed Links… Weigh the pros and cons of different events types with Getting Started With Independent Fundraising Events. Jeff Brooks says you can’t blame the economy for faltering fundraising anymore. And if you have been making excuses for your poor fundraising, Marc Pitman has some ideas on raising money instead of making excuses.…

August Nonprofit Blog Carnival: Playing Well With Others

We are excited to host this month’s Nonprofit Blog Carnival! Many of the questions we get about nonprofit marketing and fundraising ultimately boil down to personal relationships and how well your teams are functioning. So we decided to ask for posts about getting along with others in the nonprofit world. We have some great advice…

The Engagement Pyramid for Email

I’m a visual person, so I love to see concepts and processes mapped out. So I found this “Psychological Hierarchy of an Email Campaign” pretty interesting. You are the Email Marketer, and the people on your email list are the Subscribers. Your pinnacle is likely not “Purchase and Share” but something more like “Donate” or…