August Nonprofit Blog Carnival: Playing Well With Others

We are excited to host this month’s Nonprofit Blog Carnival! Many of the questions we get about nonprofit marketing and fundraising ultimately boil down to personal relationships and how well your teams are functioning. So we decided to ask for posts about getting along with others in the nonprofit world. We have some great advice…

The Engagement Pyramid for Email

I’m a visual person, so I love to see concepts and processes mapped out. So I found this “Psychological Hierarchy of an Email Campaign” pretty interesting. You are the Email Marketer, and the people on your email list are the Subscribers. Your pinnacle is likely not “Purchase and Share” but something more like “Donate” or…

A Day in the Life of a Nonprofit Communicator – Autumn Burch

Welcome to our newest blog series, A Day in the Life of a Nonprofit Communicator. This is the first edition in the series, which we hope will shed more light on what it’s really like to work in nonprofit communications today. Autumn Burch is the Marketing & PR Coordinator for the Patrick Henry Memorial Foundation at Patrick…

How Different Generations Approach Philanthropy

Blackbaud has updated its study on the “Next Generation of American Giving.” I’m sharing the static infographic below (here is the interactive one), and here are a bunch of great posts analyzing the data further. It’s very interesting stuff, so set aside a half hour one day soon to read through it.    

Be More Relevant by Being More Responsive

I use the Six R’s of Relevant Messaging when I’m trying to help nonprofits create messaging that is more relevant to their participants, supporters, and influencers. I’ve shared some specific tips on how to make your communications feel more “Real Time” and “Rewarding,” so today let’s look at being more “Responsive.”  Listen!  You can’t be responsive unless…

Building Email Lists through Content Marketing

As this research shows, businesses use content marketing — e.g. providing useful information in the form of downloads, white papers, or webinars — as a primary way to build their email lists. Could that approach work as well for your nonprofit? Most Effective Email List Building Tactics I think that depends. We often see nonprofits…