Be More Relevant by Being More Responsive

I use the Six R’s of Relevant Messaging when I’m trying to help nonprofits create messaging that is more relevant to their participants, supporters, and influencers. I’ve shared some specific tips on how to make your communications feel more “Real Time” and “Rewarding,” so today let’s look at being more “Responsive.”  Listen!  You can’t be responsive unless…

Building Email Lists through Content Marketing

As this research shows, businesses use content marketing — e.g. providing useful information in the form of downloads, white papers, or webinars — as a primary way to build their email lists. Could that approach work as well for your nonprofit? Most Effective Email List Building Tactics I think that depends. We often see nonprofits…

Mixed Links for Nonprofit Marketers and Fundraisers August 9, 2013

Happy Friday! Let’s start the weekend off with some Mixed Links… Blackbaud is doing a series of training webinars for nonprofits as part of their npExperts program.  Some npExperts include Carie Lewis, Beth Kanter, Steve MacLaughlin and myself. Registration is free. MarketingProfs shares 10 Ways to Stretch Your Marketing Budget (written for businesses, but some of these can…

Nonprofit Hashtags You Should Keep an Eye On

In yesterday’s post on registering a hashtag, we talked a little bit about how useful hashtags can be when trying to categorize your social media posts by topic. Here are some hashtags specific to the nonprofit field that you should add to your listening dashboard. Twitter Chats #nptalk – Weekly Wednesdays, 3:00 -4:00 pm EST. Learn…

Can I Register a Hashtag?

 Hashtags are a great way to organize your social media updates and to find others who are talking about the same things you are talking about. Hashtags are definitely here to stay, with Facebook recently adding the feature to their network, following Twitter and Instagram. Here’s a little hashtag #background: Adding a hashtag (#) before a…

If It’s Important, Don’t Just Plan It, Do It!

  Change is hard, especially when it means doing things differently than how you have always done them. Sometimes it is easier to go through the motions (like in this cartoon) and pretend that you are doing something when you really aren’t. Those of us in the consulting world see this all the time.  People…

Mixed Links for Nonprofit Marketers and Fundraising

Hope you had a great week! Let’s have some Mixed Links… July’s Nonprofit Blog Carnival is up! Craig Linton, the Fundraising Detective, hosted the carnival and compiled some great tips on monthly giving programs. The August Nonprofit Blog Carnival will be hosted by yours truly and the theme will be how to play well with others…

How Are You Using (Or Not Using) Content Marketing? [Survey]

If you have followed me for any length of time, then you have should have heard the term content marketing. Heck, it’s in the title of my new book coming out next month – Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money. Content marketing isn’t…

Last Chance to Get Wednesday’s Sneak-Peek at My New Book

I’m hosting a free webinar on Wednesday for anyone who pre-orders my new book, Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Tuesday at Noon Eastern. In addition to the free webinar, you will also get: An Advance Copy of Chapter One Big Picture Communications Timeline Worksheet Core Topics…