Ever felt like no one understands what it’s like being a nonprofit communicator? We want to hear all about it! Fill out the form below and tell us what you do in a typical day. This will not only help us better understand our community’s needs, but we would also love to feature your day…
“It’s the moss, stupid.” That’s what I was saying to myself a couple of weeks ago, as my husband and I embarked on the next section of this summer’s backyard makeover. We never could get decent grass to grow in a certain spot (duh, it’s in the shade of a big oak tree). And yet…
Let’s celebrate Friday with some Mixed Links … Submissions for this month’s Nonprofit Blog Carnival are due next week. The theme is how to get along with others in your organization. You can publish a post on that topic or you can guest blog for us and we’ll include it in the carnival. Get more information.…
I use the Six R’s of Relevant Messaging when I’m trying to help nonprofits create messaging that is more relevant to their participants, supporters, and influencers. I’ve shared some specific tips on how to make your communications feel more “Real Time” and “Rewarding,” so today let’s look at being more “Responsive.” Listen! You can’t be responsive unless…
As this research shows, businesses use content marketing — e.g. providing useful information in the form of downloads, white papers, or webinars — as a primary way to build their email lists. Could that approach work as well for your nonprofit? Most Effective Email List Building Tactics I think that depends. We often see nonprofits…
Happy Friday! Let’s start the weekend off with some Mixed Links… Blackbaud is doing a series of training webinars for nonprofits as part of their npExperts program. Some npExperts include Carie Lewis, Beth Kanter, Steve MacLaughlin and myself. Registration is free. MarketingProfs shares 10 Ways to Stretch Your Marketing Budget (written for businesses, but some of these can…
In yesterday’s post on registering a hashtag, we talked a little bit about how useful hashtags can be when trying to categorize your social media posts by topic. Here are some hashtags specific to the nonprofit field that you should add to your listening dashboard. Twitter Chats #nptalk – Weekly Wednesdays, 3:00 -4:00 pm EST. Learn…
Hashtags are a great way to organize your social media updates and to find others who are talking about the same things you are talking about. Hashtags are definitely here to stay, with Facebook recently adding the feature to their network, following Twitter and Instagram. Here’s a little hashtag #background: Adding a hashtag (#) before a…
Change is hard, especially when it means doing things differently than how you have always done them. Sometimes it is easier to go through the motions (like in this cartoon) and pretend that you are doing something when you really aren’t. Those of us in the consulting world see this all the time. People…
You want your website to work on mobile phones and tablets. You know your email will look different based on the reader’s device and preferences. But that’s not all there is to mobile marketing. Have you thought about text messaging? Texting doesn’t even seem to be on the radar for a lot of nonprofits, but…
Hope you had a great week! Let’s have some Mixed Links… July’s Nonprofit Blog Carnival is up! Craig Linton, the Fundraising Detective, hosted the carnival and compiled some great tips on monthly giving programs. The August Nonprofit Blog Carnival will be hosted by yours truly and the theme will be how to play well with others…
If you have followed me for any length of time, then you have should have heard the term content marketing. Heck, it’s in the title of my new book coming out next month – Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money. Content marketing isn’t…
