Afraid to be bold in your communications or programming? I’d be more afraid if you weren’t! How can you help your nonprofit get beyond the status quo? Get out of the grip of analysis paralysis? Stop being dismissive of anything new? These challenges are as much a part of your job as a marketing…
We like websites that help nonprofit communicators connect with each other, so when Marlene Oliveira told me earlier this year that she was going to launch a site called the Nonprofit MarCommunity, I was excited for her and for all of us. As she describes it, the site is a place to learn from and…
A lot of you are probably already working on your annual appeal letter – and if you haven’t started, then you should at least be thinking about it! Every appeal letter needs to include your organization’s “case for support.” Your case for support shows why people should donate to you. Direct mail pieces go out…
I’m still blown away by the number of nonprofits who think they don’t have to worry about how their websites and email look on mobile devices. Or conference organizers who don’t think they need a hashtag. “But our people really don’t do mobile,” they say, completely in denial. Look around. According to recent data from…
And just like that, I lost over a third of my readers before I even got started with my awesome article (what? you won’t know if it’s awesome or not – you aren’t going to read it all). When all is said and done you will probably only look over about a half of what’s…
We get this question a lot and the short answer is “No! You should not.” If you are lumping Twitter and Facebook together simply as “social media” that need updating, then you are missing the bigger picture. Twitter and Facebook need to be viewed as two distinct channels with different audiences and different purposes. Yes,…
Yesterday we announced that we were making the recording for our webinar, Stupid Things Nonprofit Marketers Can Stop Doing, available as part of our Free Membership Program (you can also get the recording without becoming a member). During the webinar, we polled the 465 attendees on which of the stupid things they were guilty of. They…
We had so much fun last week on our free webinar sharing stupid marketing tactics that we’ve decided to share that fun with everyone! You can now watch 21 Stupid Things Nonprofit Marketers Can Stop Doing whenever you want. During this 60-minute webinar, we talked about 21 stupid marketing tactics and strategies you are totally wasting…
I am excited to announce that my book, Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money, is now available for pre-order! (Amazon) Today we are also launching the companion website, Content Marketing for Nonprofits.com. This book will show you how to design and implement a…
Being relevant in the lives of your nonprofit’s supporters doesn’t usually happen by accident. Use this checklist to determine if you are doing what it takes to be relevant. The more you agree with these statements, the better! 1. We know and understand the people we are communicating with. We have moved well beyond trying…
Last week I mentioned that one of the chapters in my new book and a new webinar I’m teaching on messaging are devoted to the Six R’s of Relevant Messaging for nonprofits. I shared some tips on being more “Real Time” and today let’s look at being more “Rewarding.” How can you reward people with your messaging? Easy. Use the second…
Happy Friday! Let’s have some Mixed Links… Lori Halley at Wild Apricot blog is hosting this month’s Nonprofit Blog Carnival and this month’s theme is data for good. Submissions are due this Tuesday, June 25th. Facebook added a hashtag feature last week, so you know John Haydon has some ways nonprofits can use hashtags for their…
