Change is hard, especially when it means doing things differently than how you have always done them. Sometimes it is easier to go through the motions (like in this cartoon) and pretend that you are doing something when you really aren’t. Those of us in the consulting world see this all the time. People…
You want your website to work on mobile phones and tablets. You know your email will look different based on the reader’s device and preferences. But that’s not all there is to mobile marketing. Have you thought about text messaging? Texting doesn’t even seem to be on the radar for a lot of nonprofits, but…
Hope you had a great week! Let’s have some Mixed Links… July’s Nonprofit Blog Carnival is up! Craig Linton, the Fundraising Detective, hosted the carnival and compiled some great tips on monthly giving programs. The August Nonprofit Blog Carnival will be hosted by yours truly and the theme will be how to play well with others…
If you have followed me for any length of time, then you have should have heard the term content marketing. Heck, it’s in the title of my new book coming out next month – Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money. Content marketing isn’t…
We are hosting the August edition of the Nonprofit Blog Carnival, a roundup of great writing on a specific topic for nonprofits, and our subject is “playing nice with others” so you can get more work done, and done effectively, in a nonprofit setting. Here’s how this works . . . write a blog post…
I’m hosting a free webinar on Wednesday for anyone who pre-orders my new book, Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Tuesday at Noon Eastern. In addition to the free webinar, you will also get: An Advance Copy of Chapter One Big Picture Communications Timeline Worksheet Core Topics…
Afraid to be bold in your communications or programming? I’d be more afraid if you weren’t! How can you help your nonprofit get beyond the status quo? Get out of the grip of analysis paralysis? Stop being dismissive of anything new? These challenges are as much a part of your job as a marketing…
We like websites that help nonprofit communicators connect with each other, so when Marlene Oliveira told me earlier this year that she was going to launch a site called the Nonprofit MarCommunity, I was excited for her and for all of us. As she describes it, the site is a place to learn from and…
A lot of you are probably already working on your annual appeal letter – and if you haven’t started, then you should at least be thinking about it! Every appeal letter needs to include your organization’s “case for support.” Your case for support shows why people should donate to you. Direct mail pieces go out…
I’m still blown away by the number of nonprofits who think they don’t have to worry about how their websites and email look on mobile devices. Or conference organizers who don’t think they need a hashtag. “But our people really don’t do mobile,” they say, completely in denial. Look around. According to recent data from…
And just like that, I lost over a third of my readers before I even got started with my awesome article (what? you won’t know if it’s awesome or not – you aren’t going to read it all). When all is said and done you will probably only look over about a half of what’s…
We get this question a lot and the short answer is “No! You should not.” If you are lumping Twitter and Facebook together simply as “social media” that need updating, then you are missing the bigger picture. Twitter and Facebook need to be viewed as two distinct channels with different audiences and different purposes. Yes,…
