If It’s Important, Don’t Just Plan It, Do It!

  Change is hard, especially when it means doing things differently than how you have always done them. Sometimes it is easier to go through the motions (like in this cartoon) and pretend that you are doing something when you really aren’t. Those of us in the consulting world see this all the time.  People…

Mixed Links for Nonprofit Marketers and Fundraising

Hope you had a great week! Let’s have some Mixed Links… July’s Nonprofit Blog Carnival is up! Craig Linton, the Fundraising Detective, hosted the carnival and compiled some great tips on monthly giving programs. The August Nonprofit Blog Carnival will be hosted by yours truly and the theme will be how to play well with others…

How Are You Using (Or Not Using) Content Marketing? [Survey]

If you have followed me for any length of time, then you have should have heard the term content marketing. Heck, it’s in the title of my new book coming out next month – Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money. Content marketing isn’t…

Last Chance to Get Wednesday’s Sneak-Peek at My New Book

I’m hosting a free webinar on Wednesday for anyone who pre-orders my new book, Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Tuesday at Noon Eastern. In addition to the free webinar, you will also get: An Advance Copy of Chapter One Big Picture Communications Timeline Worksheet Core Topics…

We Need a Mobile Strategy – Ya Think?

I’m still blown away by the number of nonprofits who think they don’t have to worry about how their websites and email look on mobile devices. Or conference organizers who don’t think they need a hashtag. “But our people really don’t do mobile,” they say, completely in denial. Look around. According to recent data from…

Should You Sync Your Facebook and Twitter Updates?

We get this question a lot and the short answer is “No! You should not.” If you are lumping Twitter and Facebook together simply as “social media” that need updating, then you are missing the bigger picture. Twitter and Facebook need to be viewed as two distinct channels with different audiences and different purposes. Yes,…