Hope you had a great week! Let’s have some Mixed Links… July’s Nonprofit Blog Carnival is up! Craig Linton, the Fundraising Detective, hosted the carnival and compiled some great tips on monthly giving programs. The August Nonprofit Blog Carnival will be hosted by yours truly and the theme will be how to play well with others…
If you have followed me for any length of time, then you have should have heard the term content marketing. Heck, it’s in the title of my new book coming out next month – Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money. Content marketing isn’t…
We are hosting the August edition of the Nonprofit Blog Carnival, a roundup of great writing on a specific topic for nonprofits, and our subject is “playing nice with others” so you can get more work done, and done effectively, in a nonprofit setting. Here’s how this works . . . write a blog post…
I’m hosting a free webinar on Wednesday for anyone who pre-orders my new book, Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Tuesday at Noon Eastern. In addition to the free webinar, you will also get: An Advance Copy of Chapter One Big Picture Communications Timeline Worksheet Core Topics…
Afraid to be bold in your communications or programming? I’d be more afraid if you weren’t! How can you help your nonprofit get beyond the status quo? Get out of the grip of analysis paralysis? Stop being dismissive of anything new? These challenges are as much a part of your job as a marketing…
We like websites that help nonprofit communicators connect with each other, so when Marlene Oliveira told me earlier this year that she was going to launch a site called the Nonprofit MarCommunity, I was excited for her and for all of us. As she describes it, the site is a place to learn from and…
A lot of you are probably already working on your annual appeal letter – and if you haven’t started, then you should at least be thinking about it! Every appeal letter needs to include your organization’s “case for support.” Your case for support shows why people should donate to you. Direct mail pieces go out…
I’m still blown away by the number of nonprofits who think they don’t have to worry about how their websites and email look on mobile devices. Or conference organizers who don’t think they need a hashtag. “But our people really don’t do mobile,” they say, completely in denial. Look around. According to recent data from…
And just like that, I lost over a third of my readers before I even got started with my awesome article (what? you won’t know if it’s awesome or not – you aren’t going to read it all). When all is said and done you will probably only look over about a half of what’s…
We get this question a lot and the short answer is “No! You should not.” If you are lumping Twitter and Facebook together simply as “social media” that need updating, then you are missing the bigger picture. Twitter and Facebook need to be viewed as two distinct channels with different audiences and different purposes. Yes,…
Yesterday we announced that we were making the recording for our webinar, Stupid Things Nonprofit Marketers Can Stop Doing, available as part of our Free Membership Program (you can also get the recording without becoming a member). During the webinar, we polled the 465 attendees on which of the stupid things they were guilty of. They…
We had so much fun last week on our free webinar sharing stupid marketing tactics that we’ve decided to share that fun with everyone! You can now watch 21 Stupid Things Nonprofit Marketers Can Stop Doing whenever you want. During this 60-minute webinar, we talked about 21 stupid marketing tactics and strategies you are totally wasting…
