Last Chance to Get Wednesday’s Sneak-Peek at My New Book

I’m hosting a free webinar on Wednesday for anyone who pre-orders my new book, Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Tuesday at Noon Eastern. In addition to the free webinar, you will also get: An Advance Copy of Chapter One Big Picture Communications Timeline Worksheet Core Topics…

We Need a Mobile Strategy – Ya Think?

I’m still blown away by the number of nonprofits who think they don’t have to worry about how their websites and email look on mobile devices. Or conference organizers who don’t think they need a hashtag. “But our people really don’t do mobile,” they say, completely in denial. Look around. According to recent data from…

Should You Sync Your Facebook and Twitter Updates?

We get this question a lot and the short answer is “No! You should not.” If you are lumping Twitter and Facebook together simply as “social media” that need updating, then you are missing the bigger picture. Twitter and Facebook need to be viewed as two distinct channels with different audiences and different purposes. Yes,…

Which Stupid Things Nonprofits Admit Most to Doing

Yesterday we announced that we were making the recording for our webinar, Stupid Things Nonprofit Marketers Can Stop Doing, available as part of our Free Membership Program (you can also get the recording without becoming a member). During the webinar, we polled the 465 attendees on which of the stupid things they were guilty of. They…

21 Stupid Things You Can Stop Doing [Infographic and Recording]

We had so much fun last week on our free webinar sharing stupid marketing tactics that we’ve decided to share that fun with everyone! You can now watch 21 Stupid Things Nonprofit Marketers Can Stop Doing whenever you want. During this 60-minute webinar, we talked about 21 stupid marketing tactics and strategies you are totally wasting…

Pre-Order My Book Now – Attend a Free Webinar and Get Other Goodies

I am excited to announce that my book, Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money, is now available for pre-order! (Amazon) Today we are also launching the companion website, Content Marketing for Nonprofits.com. This book will show you how to design and implement a…

Is Your Nonprofit Ready to be Super Relevant?

Being relevant in the lives of your nonprofit’s supporters doesn’t usually happen by accident. Use this checklist to determine if you are doing what it takes to be relevant. The more you agree with these statements, the better! 1. We know and understand the people we are communicating with. We have moved well beyond trying…

Reward Your Supporters with Your Messaging

Last week I mentioned that one of the chapters in my new book and a new webinar I’m teaching on messaging are devoted to the Six R’s of Relevant Messaging for nonprofits. I shared some tips on being more “Real Time” and today let’s look at being more “Rewarding.” How can you reward people with your messaging? Easy. Use the second…