Young Leaders: Cut the BS

I loved this commencement video by Jon Lovett, former Obama speechwriter and comedian. It’s very funny and yet still very insightful advice from a 30-year-old. As a 44-year-old — officially “old” to college grads — I love listening to smart young ones. I was usually the youngest one in the room early in my career…

Christine is Working on Marketing Personas with Her Content Marketing Team

Our 200+ Nonprofit Marketing Guide All-Access Pass Holders, along with all of you reading this blog, represent the great diversity in the world of nonprofit communications. To help you see that you aren’t alone in your challenges and that you really are part of a wonderful community of passionate, creative professionals, we are introducing you to…

Time to Think: It Turns Batter into Cake

Do you have the time you need to think at work? To really think? If you are going to reach creative, innovative solutions to your marketing challenges, or just come up with a great new idea to attract more support or participation, you need time to think. Getting this time is what turns a hard-working nonprofit…