Mixed Links for Nonprofit Communicators April 26, 2013

Happy Friday! I’m back home after a great week in Alaska at the Alaska Nonprofit Summit.  Let’s dive into some Mixed Links . . . Nonprofit Technology Conference Round Up, Including Some Great Sessions We Missed Cartoonist Rob Cottingham shares his  Sketchnotes from 13NTC. Check out his awesome illustrations of several interesting sessions, including one I…

Content Marketing for Nonprofits, Explained [Video]

Cary Walski of MAP Techworks, a wonderful resource for Minnesota nonprofits, interviewed me at the Nonprofit Technology Conference about what content marketing for nonprofits is and how it’s different from traditional marketing. Here’s Cary’s original post.

What Are Your Favorite Tech Tools?

Communications isn’t just about writing anymore. Your supporters expect a good experience when they donate, visit your website or open an email from you. The technology tools you use to create those experiences can make or break you. Next week, we are hosting a “show and tell” webinar featuring tech tools we can’t live without.…

Your Broccoli, Their Cheese: Deciding on Your Core Topics

I use so many metaphors in my writing and presentations that it is always fun to see which ones really resonate with people. At the Nonprofit Technology Conference in Minneapolis two weeks ago, it was definitely “The Broccoli and the Cheese.” People told me that they heard it brought up in sessions after mine, and even in…

Breaking Down Your Data: How to Set Your Own Benchmarks

Do you track any data regarding your email open rates? What about your click-through or response rates? The eNonprofit Benchmarks Study by M+R Strategic Services and NTEN found a  27% decline in click-through rates for fundraising emails. Is that in line with what your organization is seeing? While reports like these are important for spotting overall trends and establishing a jumping-off…

Uncharitable, Overhead, and Communicating Results More Clearly

Have you ever had to answer the question, “What percentage of my donation goes to the cause?” Or what about, “How much do you spend on overhead?” Last Friday, Dan Pallotta was the plenary speaker at the Nonprofit Technology Conference. Dan is the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential and thinks those are the…