Do you have the time you need to think at work? To really think? If you are going to reach creative, innovative solutions to your marketing challenges, or just come up with a great new idea to attract more support or participation, you need time to think. Getting this time is what turns a hard-working nonprofit…
Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors…
Happy Friday! Let’s celebrate with a round of Mixed Links. If you want to help the residents of Oklahoma who were affected by the tornado earlier this week, Network for Good has made it easy to donate to nonprofits who are helping in the disaster relief. If you hadn’t heard Katya Andresen is leaving Network for…
Our 200+ Nonprofit Marketing Guide All-Access Pass Holders, along with all of you reading this blog, represent the great diversity in the world of nonprofit communications. To help you see that you aren’t alone in your challenges and that you really are part of a wonderful community of passionate, creative professionals, we are introducing you…
If you are a complete nonprofit marketing geek, you may have heard that Katya Andresen is leaving the nonprofit world, moving on as the COO of Network for Good to become the CEO of ePals, a global community of K-12 classrooms. If not, I’m sorry to break the news to you. If you read this…
Happy Friday from hot Texas! Would you like to join us for some Mixed Links? If you are having trouble getting your supporters to talk to others about your organization, Nancy Schwartz has some ideas on what you can do to Make It Easy to Spread the Word. How do you track engagement? NTEN shares…
I recently presented a webinar for GuideStar called Taming Your Communications Calendar Six Months a Time. It was sold out, so I couldn’t get to all of the questions. Guidestar asked me to do a couple of follow-up blog posts answering two questions that tended to pop up most frequently. One was “How often should we…
We met Imtiaz Haiyoom by accident our first night at the Nonprofit Technology Conference (#13NTC) in Minneapolis a few weeks ago. He was sitting approximately where we wanted to host a little meet and greet, so we basically commandeered his table and forced him join us. He got a free drink out of the ordeal, but I think…
A couple of weeks ago, we asked on Facebook and Twitter what you would do if you had a whole free day to yourself at work, no meetings and no interruptions. The top answer by far was some version of cleaning your office and getting your files organized. Seems nonprofit communicators are ready for some…
I recently presented a webinar for GuideStar called Taming Your Communications Calendar Six Months a Time (which I am now teaching for CharityHowTo). Due to the large number of people who attended, I just couldn’t answer everyone’s questions live. Guidestar asked me to do a couple of follow-up blog posts answering two questions that tended…
It’s finally starting to feel a little more like spring here in NC. Let’s celebrate with some Mixed Links! I’ve reopened the application process for our Nonprofit Marketing Guide Mentoring Program for communications directors and executive directors who do it all. The new six-month session begins July 1 and we have 10 slots open. We’ve already…
I presented a webinar on email newsletter strategy for CharityHowTo last week, and one of the key messages was to make the email itself very skimmable, with links to your website where the bulk of the content would be. In the email itself, you can include short teaser content. This is especially important for newsletters that…
