Creating Marketing Personas [Worksheet]

Tomorrow on the blog, Haila Yates from Greenlights for Nonprofit Success is going to share a great example of how her organization is using personas to make smarter marketing decisions. That made me realize that I hadn’t really talked about personas in awhile. So, today I am sharing the worksheet I gave Haila as a…

Mixed Links for Nonprofit Communicators April 26, 2013

Happy Friday! I’m back home after a great week in Alaska at the Alaska Nonprofit Summit.  Let’s dive into some Mixed Links . . . Nonprofit Technology Conference Round Up, Including Some Great Sessions We Missed Cartoonist Rob Cottingham shares his  Sketchnotes from 13NTC. Check out his awesome illustrations of several interesting sessions, including one I…

Content Marketing for Nonprofits, Explained [Video]

Cary Walski of MAP Techworks, a wonderful resource for Minnesota nonprofits, interviewed me at the Nonprofit Technology Conference about what content marketing for nonprofits is and how it’s different from traditional marketing. Here’s Cary’s original post.

What Are Your Favorite Tech Tools?

Communications isn’t just about writing anymore. Your supporters expect a good experience when they donate, visit your website or open an email from you. The technology tools you use to create those experiences can make or break you. Next week, we are hosting a “show and tell” webinar featuring tech tools we can’t live without.…

Your Broccoli, Their Cheese: Deciding on Your Core Topics

I use so many metaphors in my writing and presentations that it is always fun to see which ones really resonate with people. At the Nonprofit Technology Conference in Minneapolis two weeks ago, it was definitely “The Broccoli and the Cheese.” People told me that they heard it brought up in sessions after mine, and even in…

Breaking Down Your Data: How to Set Your Own Benchmarks

Do you track any data regarding your email open rates? What about your click-through or response rates? The eNonprofit Benchmarks Study by M+R Strategic Services and NTEN found a  27% decline in click-through rates for fundraising emails. Is that in line with what your organization is seeing? While reports like these are important for spotting overall trends and establishing a jumping-off…

Mixed Links for Nonprofit Marketers April 19, 2013

Greetings from Alaska!  Here’s your edition of Mixed Links for the week . . . Here are a few posts in response to the terrible events that happened in Boston earlier this week. Our hearts are with those families affected by the tragedies in Boston and in West, Texas. Nancy Schwartz: How to Communicate in the…

Uncharitable, Overhead, and Communicating Results More Clearly

Have you ever had to answer the question, “What percentage of my donation goes to the cause?” Or what about, “How much do you spend on overhead?” Last Friday, Dan Pallotta was the plenary speaker at the Nonprofit Technology Conference. Dan is the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential and thinks those are the…

Best Nonprofit Videos of the Year 2013

While at the Nonprofit Technology Conference last week in Minneapolis, we were on hand to see the winners of the 2013 DoGooder Video Awards announced. Four finalists were chosen for each category and then the winners were selected by the public. The winner of the Best of Nonprofit Video Award was the Rainforest Alliance’s “Follow the Frog” video.…

I Was Afraid of This: E-Newsletter Goals

I really, really appreciate everyone who took the time to answer my recent survey questions about email newsletter goals and metrics — more than 600 of you! When I was listing choices for e-newsletter goals as I wrote the survey, I tried to come up with some choices that were pretty specific and some that…