Cary Walski of MAP Techworks, a wonderful resource for Minnesota nonprofits, interviewed me at the Nonprofit Technology Conference about what content marketing for nonprofits is and how it’s different from traditional marketing. Here’s Cary’s original post.
Communications isn’t just about writing anymore. Your supporters expect a good experience when they donate, visit your website or open an email from you. The technology tools you use to create those experiences can make or break you. Next week, we are hosting a “show and tell” webinar featuring tech tools we can’t live without.…
I use so many metaphors in my writing and presentations that it is always fun to see which ones really resonate with people. At the Nonprofit Technology Conference in Minneapolis two weeks ago, it was definitely “The Broccoli and the Cheese.” People told me that they heard it brought up in sessions after mine, and even in…
Do you track any data regarding your email open rates? What about your click-through or response rates? The eNonprofit Benchmarks Study by M+R Strategic Services and NTEN found a 27% decline in click-through rates for fundraising emails. Is that in line with what your organization is seeing? While reports like these are important for spotting overall trends and establishing a jumping-off…
Greetings from Alaska! Here’s your edition of Mixed Links for the week . . . Here are a few posts in response to the terrible events that happened in Boston earlier this week. Our hearts are with those families affected by the tragedies in Boston and in West, Texas. Nancy Schwartz: How to Communicate in the…
Have you ever had to answer the question, “What percentage of my donation goes to the cause?” Or what about, “How much do you spend on overhead?” Last Friday, Dan Pallotta was the plenary speaker at the Nonprofit Technology Conference. Dan is the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential and thinks those are the…
I’ve been tweeting for a while so I sometimes forget many people are still wary of Twitter. Facebook has become a norm in nonprofit communications, but Twitter still has many hold outs. Laurel Dykema offers a newbie perspective on tweeting and how to get started. ~Kivi Guest Post by Laurel Dykema of Mission India I’ll admit it—when…
While at the Nonprofit Technology Conference last week in Minneapolis, we were on hand to see the winners of the 2013 DoGooder Video Awards announced. Four finalists were chosen for each category and then the winners were selected by the public. The winner of the Best of Nonprofit Video Award was the Rainforest Alliance’s “Follow the Frog” video.…
I really, really appreciate everyone who took the time to answer my recent survey questions about email newsletter goals and metrics — more than 600 of you! When I was listing choices for e-newsletter goals as I wrote the survey, I tried to come up with some choices that were pretty specific and some that…
Part of my job as community engagement manager is to handle guest posts for this blog. We love sharing what nonprofits are doing and tips from other experts in nonprofit marketing and fundraising. We receive guest posts in two ways – we reach out to people we know have great stories and insight to share…
Your nonprofit wants to be known as a go-to organization on a certain list of topics, right? So if someone in your community, or a reporter, or a legislator has a question about that topic, you want them to think about your nonprofit first, or you want your website to come up first in search…
I get a lot of questions about how I run a successful online training, coaching, and consulting business. How I produce a popular webinar series. How I write so much content, including a daily blog and two books. How I make enough money to live the life I want from a nonprofit clientele. In other…
