Mixed Links for Nonprofit Marketers April 19, 2013

Greetings from Alaska!  Here’s your edition of Mixed Links for the week . . . Here are a few posts in response to the terrible events that happened in Boston earlier this week. Our hearts are with those families affected by the tragedies in Boston and in West, Texas. Nancy Schwartz: How to Communicate in the…

Uncharitable, Overhead, and Communicating Results More Clearly

Have you ever had to answer the question, “What percentage of my donation goes to the cause?” Or what about, “How much do you spend on overhead?” Last Friday, Dan Pallotta was the plenary speaker at the Nonprofit Technology Conference. Dan is the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential and thinks those are the…

Afraid of Twitter? 5 Quick Tips

I’ve been tweeting for a while so I sometimes forget many people are still wary of Twitter. Facebook has become a norm in nonprofit communications, but Twitter still has many hold outs. Laurel Dykema offers a newbie perspective on tweeting and how to get started. ~Kivi Guest Post by Laurel Dykema of Mission India I’ll admit it—when…

Best Nonprofit Videos of the Year 2013

While at the Nonprofit Technology Conference last week in Minneapolis, we were on hand to see the winners of the 2013 DoGooder Video Awards announced. Four finalists were chosen for each category and then the winners were selected by the public. The winner of the Best of Nonprofit Video Award was the Rainforest Alliance’s “Follow the Frog” video.…

I Was Afraid of This: E-Newsletter Goals

I really, really appreciate everyone who took the time to answer my recent survey questions about email newsletter goals and metrics — more than 600 of you! When I was listing choices for e-newsletter goals as I wrote the survey, I tried to come up with some choices that were pretty specific and some that…

Creating Content on the Topics You Want to be Known for

Your nonprofit wants to be known as a go-to organization on a certain list of topics, right? So if someone in your community, or a reporter, or a legislator has a question about that topic, you want them to think about your nonprofit first, or you want your website to come up first in search…

Creating Content While at Conferences Like #13NTC

Later this week, I’ll be attending the Nonprofit Technology Conference in Minneapolis. Aside from the fact that I will be leaving 80-degree, Spring-Has-Finally-Sprung weather in North Carolina for a snow storm in Minneapolis, I am really looking forward to the big show. I take my reputation as a prolific creator of high-quality content for nonprofits…

What’s the Goal of Your Email Newsletter?

I’m putting together a new webinar on nonprofit email newsletter strategy that I’ll present at CharityHowTo on April 16 and again on May 2. I’m also working on a new free download for you. Can you help by completing this quick survey on your email newsletter’s goals? When you complete the survey, you can enter…