Creating Content on the Topics You Want to be Known for

Your nonprofit wants to be known as a go-to organization on a certain list of topics, right? So if someone in your community, or a reporter, or a legislator has a question about that topic, you want them to think about your nonprofit first, or you want your website to come up first in search…

Creating Content While at Conferences Like #13NTC

Later this week, I’ll be attending the Nonprofit Technology Conference in Minneapolis. Aside from the fact that I will be leaving 80-degree, Spring-Has-Finally-Sprung weather in North Carolina for a snow storm in Minneapolis, I am really looking forward to the big show. I take my reputation as a prolific creator of high-quality content for nonprofits…

What’s the Goal of Your Email Newsletter?

I’m putting together a new webinar on nonprofit email newsletter strategy that I’ll present at CharityHowTo on April 16 and again on May 2. I’m also working on a new free download for you. Can you help by completing this quick survey on your email newsletter’s goals? When you complete the survey, you can enter…

No April Fool’s Joke – Email Response Rates Drop – A Lot

The seventh annual eNonprofit Benchmarks Study by M+R Strategic Services and NTEN has been released. This report examines the online performance of some of the country’s leading nonprofits, including American Red Cross, Sierra Club, AARP and the Human Rights Campaign to gauge the latest trends in online fundraising and advocacy. The results have a  “It was the best of time,…

Does Social Media Really Motivate Supporters? New Report

Georgetown University’s Center for Social Impact Communication and Waggener Edstrom conducted a study of more than 2,000 adult internet users who support causes and recently released their findings in a report, Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes. Some key findings include: 54% of respondents indicate they are more likely…

Mixed Links for Nonprofit Marketers and Fundraisers March 22, 2013

Hope everyone had a good week. Let’s have some Mixed Links! Today is the LAST DAY the 2013 DoGooder Video Awards will take submissions. The DoGooder Awards recognize the creative and effective use of video in promoting social good. If you use Google Reader to organize the blogs you read the most, you probably know Google is killing…