Does Social Media Really Motivate Supporters? New Report

Georgetown University’s Center for Social Impact Communication and Waggener Edstrom conducted a study of more than 2,000 adult internet users who support causes and recently released their findings in a report, Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes. Some key findings include: 54% of respondents indicate they are more likely…

That Hideous State Fundraising Solicitation Disclosure Language

I received a question this week about all of that state-by-state fundraising solicitation disclosure language and how that should be included within a fundraising direct mail package. This language is hideous, naturally, from a communications perspective. It’s our equivalent of those pages of fine print that no one reads on the back of our credit…

What is Your Chief Obstruction Officer Doing to You?

Much of successful nonprofit communications today involves taking chances, trying something new, and tweaking and updating approaches that aren’t working quite so well anymore. I’ve found that as I coach nonprofit communicators, we talk almost as much about human nature and managing up the chain of command as we do about specific communication strategies and…