In my new book, Content Marketing for Nonprofits (coming out in late August), I talk about the power of becoming a favorite nonprofit and how you can use your content strategy to become the favorite. I just came across this video, which makes the same point, but about business “Love Brands.” Bob Kupbens, Delta’s VP…
If you have taken my “new and improved” annual reports webinar, you know that I am not a fan of those long lists of donor names. I think they take way too much time and effort to get right, and do not produce the value that nonprofits think they do. You have many more opportunities…
It’s been a stressful week of book editing. I could use some good Mixed Links. The Nonprofit Blog Carnival for April is up on Katya Andresen’s blog. April’s theme was “Your Best Career Advice” so you won’t want to miss it. This month’s carnival is hosted by Erik Anderson of DonorDreams and he invites you to tell…
Tomorrow on the blog, Haila Yates from Greenlights for Nonprofit Success is going to share a great example of how her organization is using personas to make smarter marketing decisions. That made me realize that I hadn’t really talked about personas in awhile. So, today I am sharing the worksheet I gave Haila as a…
Happy Friday! I’m back home after a great week in Alaska at the Alaska Nonprofit Summit. Let’s dive into some Mixed Links . . . Nonprofit Technology Conference Round Up, Including Some Great Sessions We Missed Cartoonist Rob Cottingham shares his Sketchnotes from 13NTC. Check out his awesome illustrations of several interesting sessions, including one I…
Cary Walski of MAP Techworks, a wonderful resource for Minnesota nonprofits, interviewed me at the Nonprofit Technology Conference about what content marketing for nonprofits is and how it’s different from traditional marketing. Here’s Cary’s original post.
Communications isn’t just about writing anymore. Your supporters expect a good experience when they donate, visit your website or open an email from you. The technology tools you use to create those experiences can make or break you. Next week, we are hosting a “show and tell” webinar featuring tech tools we can’t live without.…
I use so many metaphors in my writing and presentations that it is always fun to see which ones really resonate with people. At the Nonprofit Technology Conference in Minneapolis two weeks ago, it was definitely “The Broccoli and the Cheese.” People told me that they heard it brought up in sessions after mine, and even in…
Do you track any data regarding your email open rates? What about your click-through or response rates? The eNonprofit Benchmarks Study by M+R Strategic Services and NTEN found a 27% decline in click-through rates for fundraising emails. Is that in line with what your organization is seeing? While reports like these are important for spotting overall trends and establishing a jumping-off…
Greetings from Alaska! Here’s your edition of Mixed Links for the week . . . Here are a few posts in response to the terrible events that happened in Boston earlier this week. Our hearts are with those families affected by the tragedies in Boston and in West, Texas. Nancy Schwartz: How to Communicate in the…
Have you ever had to answer the question, “What percentage of my donation goes to the cause?” Or what about, “How much do you spend on overhead?” Last Friday, Dan Pallotta was the plenary speaker at the Nonprofit Technology Conference. Dan is the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential and thinks those are the…
I’ve been tweeting for a while so I sometimes forget many people are still wary of Twitter. Facebook has become a norm in nonprofit communications, but Twitter still has many hold outs. Laurel Dykema offers a newbie perspective on tweeting and how to get started. ~Kivi Guest Post by Laurel Dykema of Mission India I’ll admit it—when…
