No April Fool’s Joke – Email Response Rates Drop – A Lot

The seventh annual eNonprofit Benchmarks Study by M+R Strategic Services and NTEN has been released. This report examines the online performance of some of the country’s leading nonprofits, including American Red Cross, Sierra Club, AARP and the Human Rights Campaign to gauge the latest trends in online fundraising and advocacy. The results have a  “It was the best of time,…

Does Social Media Really Motivate Supporters? New Report

Georgetown University’s Center for Social Impact Communication and Waggener Edstrom conducted a study of more than 2,000 adult internet users who support causes and recently released their findings in a report, Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes. Some key findings include: 54% of respondents indicate they are more likely…

Mixed Links for Nonprofit Marketers and Fundraisers March 22, 2013

Hope everyone had a good week. Let’s have some Mixed Links! Today is the LAST DAY the 2013 DoGooder Video Awards will take submissions. The DoGooder Awards recognize the creative and effective use of video in promoting social good. If you use Google Reader to organize the blogs you read the most, you probably know Google is killing…

That Hideous State Fundraising Solicitation Disclosure Language

I received a question this week about all of that state-by-state fundraising solicitation disclosure language and how that should be included within a fundraising direct mail package. This language is hideous, naturally, from a communications perspective. It’s our equivalent of those pages of fine print that no one reads on the back of our credit…

What is Your Chief Obstruction Officer Doing to You?

Much of successful nonprofit communications today involves taking chances, trying something new, and tweaking and updating approaches that aren’t working quite so well anymore. I’ve found that as I coach nonprofit communicators, we talk almost as much about human nature and managing up the chain of command as we do about specific communication strategies and…

Mixed Links for Nonprofit Marketers March 15, 2013

Happy Friday! I spoke this morning on communications planning in South Carolina at the SCANPO conference and am now back home in North Carolina, and ready for some Mixed Links. Nancy Schwartz helps explain the distinction between nonprofit marketing and organizational goals and why it’s important to know the difference. If your nonprofit is on…