Mixed Links for Nonprofit Marketers March 8, 2013

Happy Friday!  It’s a West Coast edition of Mixed Links. Been in Silverdale and Seattle, Washington this week, and Santa Cruz, California today, working with some great clients on their content marketing strategies. This week Blackbaud released npEXPERTS: Online Marketing Insights for Nonprofits, an e-book that contains tips and advice from experts on nonprofit marketing,…

What the Heck is Alt Text and Why Should I Care?

So you found the perfect image of the perfect family that perfectly represents your cause. No words are necessary as this picture says it all, right?  Wrong! Words are absolutely necessary if you are including that image in an email (or even on your website) or your supporters could be seeing a big fat blank…

Charity: Water Progress Email – Learn from It!

Charity: Water has done it again  – they’ve sent another incredibly effective progress report email. (See past examples I loved here and here.) Here’s what I love about this . . . It reminds me that I gave money and they say where that money is going, plainly and simply. It gives me perspective on…

How NTEN Transformed Its E-Newsletter to be More Relevant

Brett Meyer just left his job as the communications director at NTEN, the Nonprofit Technology Network, for a position with ThinkShout. But before he left, I got the scoop on how NTEN has evolved its email newsletter over the years to be more relevant to readers. When Brett first started at NTEN six years ago,…

Who Is on Social Media?

The Pew Research Center’s Internet & American Life Project just released The State of Social Media Users based on the results from a late 2012 survey they conducted. The report  breaks down who is on Facebook, Twitter, Pinterest, Tumblr and Instagram via key demographics such as age, gender, race, income, education and population density. Not surprisingly,…