How NTEN Transformed Its E-Newsletter to be More Relevant

Brett Meyer just left his job as the communications director at NTEN, the Nonprofit Technology Network, for a position with ThinkShout. But before he left, I got the scoop on how NTEN has evolved its email newsletter over the years to be more relevant to readers. When Brett first started at NTEN six years ago,…

Mixed Links for Nonprofit Marketers February 22, 2013

Happy Friday! Let’s have some Mixed Links… M+R has some great insight from some of Obama’s campaign staff on email marketing and fundraising including the surprising find that the best performing appeals also yielded the highest unsubscribe rates for them. Proof you can’t look at just one metric! We just finished up our latest session…

Who Is on Social Media?

The Pew Research Center’s Internet & American Life Project just released The State of Social Media Users based on the results from a late 2012 survey they conducted. The report  breaks down who is on Facebook, Twitter, Pinterest, Tumblr and Instagram via key demographics such as age, gender, race, income, education and population density. Not surprisingly,…

The 12 Things You Are Not Taught in School About Creative Thinking – Part 2

Yesterday, Michael Michalko shared the first six of 12 things you should know about creativity. Today we learn the other six. ~Kivi Guest Post by Michael Michalko author of Thinkertoys: A Handbook of Creative Thinking Techniques 7. EXPECT THE EXPERTS TO BE NEGATIVE. The more expert and specialized a person becomes, the more their mindset becomes narrowed and…

The 12 Things You Are Not Taught in School About Creative Thinking – Part 1

Do you consider yourself a creative person? Is someone more creative if they actually complete those projects they have pinned on Pinterest? Authors, artists, and photographers are often categorized as “creative” but what about you as a nonprofit communications pro? If you ever thought “I wish I was more creative” then this post by Michael…

You Might Need New Tech More than New Staff

This is a loooong post . . .  so grab a beverage and a cookie. But it’s something that’s essential for all nonprofit communicators to understand and to work towards, so rather than breaking it into separate posts, I wanted to share it all at once. ~Kivi In many nonprofits, technology budgets are seen as…

Mixed Links for Nonprofit Communicators February 15, 2013

It’s the end of the week, finally. Let’s have some Mixed Links… Did everyone have a nice Valentine’s Day? Kerri Karvetski has compiled some great examples of campaigns centered around the holiday on Pinterest. Earlier this week I did my How to Write an Annual Report People Will Actually Read webinar over at CharityHowTo (I am…

Do Your Own Nonprofit Communications Audit – New E-Book Available

One thing I have learned mentoring and consulting with nonprofit marketers (and being a content marketer myself!) is how easy it is to lose track of where you are in your communications strategy. You are constantly adding new communications channels – email newsletters, print newsletters, blogs, website, etc. You are doing more and more, but…

Is the Time You Spend on Social Media Worth It? FREE Webinar

Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts. How does one…