The 12 Things You Are Not Taught in School About Creative Thinking – Part 2

Yesterday, Michael Michalko shared the first six of 12 things you should know about creativity. Today we learn the other six. ~Kivi Guest Post by Michael Michalko author of Thinkertoys: A Handbook of Creative Thinking Techniques 7. EXPECT THE EXPERTS TO BE NEGATIVE. The more expert and specialized a person becomes, the more their mindset becomes narrowed and…

The 12 Things You Are Not Taught in School About Creative Thinking – Part 1

Do you consider yourself a creative person? Is someone more creative if they actually complete those projects they have pinned on Pinterest? Authors, artists, and photographers are often categorized as “creative” but what about you as a nonprofit communications pro? If you ever thought “I wish I was more creative” then this post by Michael…

You Might Need New Tech More than New Staff

This is a loooong post . . .  so grab a beverage and a cookie. But it’s something that’s essential for all nonprofit communicators to understand and to work towards, so rather than breaking it into separate posts, I wanted to share it all at once. ~Kivi In many nonprofits, technology budgets are seen as…

Do Your Own Nonprofit Communications Audit – New E-Book Available

One thing I have learned mentoring and consulting with nonprofit marketers (and being a content marketer myself!) is how easy it is to lose track of where you are in your communications strategy. You are constantly adding new communications channels – email newsletters, print newsletters, blogs, website, etc. You are doing more and more, but…

Is the Time You Spend on Social Media Worth It? FREE Webinar

Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts. How does one…

Your Best Email Subject Line in January?

Email newsletters. Nonprofits spend A LOT of time on them. I haven’t talked about them very much lately, but am going to refocus a bit on email strategy and tactics in the coming weeks and months. Today, I’ll be giving several of our All-Access Pass holders some feedback and fine-tuning tips on their e-newsletters. I’m…

Mixed Links for Nonprofit Marketers February 1, 2013

Happy Friday! It’s time for Mixed Links. Nancy Schwartz is conducting  a survey on marketing methods. It’s probably the shortest survey you’ll take, but will help us gain an insight into how you select your marketing activities. You know I am a big proponent of editorial calendars. JD Lasica explains how some of you are confusing…