You Might Need New Tech More than New Staff

This is a loooong post . . .  so grab a beverage and a cookie. But it’s something that’s essential for all nonprofit communicators to understand and to work towards, so rather than breaking it into separate posts, I wanted to share it all at once. ~Kivi In many nonprofits, technology budgets are seen as…

Mixed Links for Nonprofit Communicators February 15, 2013

It’s the end of the week, finally. Let’s have some Mixed Links… Did everyone have a nice Valentine’s Day? Kerri Karvetski has compiled some great examples of campaigns centered around the holiday on Pinterest. Earlier this week I did my How to Write an Annual Report People Will Actually Read webinar over at CharityHowTo (I am…

Do Your Own Nonprofit Communications Audit – New E-Book Available

One thing I have learned mentoring and consulting with nonprofit marketers (and being a content marketer myself!) is how easy it is to lose track of where you are in your communications strategy. You are constantly adding new communications channels – email newsletters, print newsletters, blogs, website, etc. You are doing more and more, but…

Is the Time You Spend on Social Media Worth It? FREE Webinar

Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts. How does one…

Your Best Email Subject Line in January?

Email newsletters. Nonprofits spend A LOT of time on them. I haven’t talked about them very much lately, but am going to refocus a bit on email strategy and tactics in the coming weeks and months. Today, I’ll be giving several of our All-Access Pass holders some feedback and fine-tuning tips on their e-newsletters. I’m…

How Nonprofit Marketing Varies by U.S. Region

Mostly just for fun, I decided this year to take a look at the results from the 2013 Nonprofit Communications Trends Report according to regions of the U.S. Do nonprofits in the West do things differently than in the South? How does the Midwest compare to the Northeast? Here’s what I found . . .  …

Mixed Links for Nonprofit Marketers February 1, 2013

Happy Friday! It’s time for Mixed Links. Nancy Schwartz is conducting  a survey on marketing methods. It’s probably the shortest survey you’ll take, but will help us gain an insight into how you select your marketing activities. You know I am a big proponent of editorial calendars. JD Lasica explains how some of you are confusing…

What’s All This About Responsive Design?

We’ve noticed lately a lot of folks talking about “responsive design” or “responsive web design.”  Mashable even proclaimed 2013 the Year of Responsive Design. Just in case you are getting questions you aren’t quite sure how to answer, we wanted to give you a quick explanation. Simply put, responsive web design means that your website knows what…

When Fundraising is Your Marketing Goal – And Not

I’m really interested in how nonprofits approach marketing differently (especially content marketing) based on how closely aligned their goals are to fundraising for their organizations versus more community engagement or brand building goals. So, I decided to splice and dice some of the data from the 2013 Nonprofit Communications Trends Report, based on the top goals. I…