Where Does All of Your Time Go?

In the 2013 Nonprofit Communications Trends Report, we asked nonprofit communicators which types of content they expected to spend the most time producing in 2013. Email newsletter articles and Facebook updates were the most popular choices, followed by event marketing and website articles. Nonprofits with budgets over $1 million were more likely to say they…

How Often to Email in 2013

I get this question a lot: How often should we email? What’s too much, what’s not enough? It’s a complicated question with lots of variables. For example, the more relevant and valuable your content is to those on the receiving end, the more you can email them. You can make your content more valuable and…

Donor Acquisition Versus Retention in 2013

I heard from several people yesterday about the issue of whether donor acquisition or donor retention should be the focus for 2013, for those of you who are at least somewhat responsible for fundraising from individuals. Of course, you have to do both, all the time, but just how hard you swing in either direction…

Does Size Matter?

Does the size of your organization affect which communications tools you’ll use? Turns out, not that much, according to our 2013 Nonprofit Communications Trends Report. The order of importance of the most popular communications tools doesn’t vary significantly based on budget size, with a few minor exceptions. When looking at the “very” important rankings by…

Mixed Links for Nonprofit Marketers January 11, 2013

Long week? Join me for some Mixed Links. Pam Grow’s “bitty award” for brilliance in direct mail fundraising for small shop nonprofit organizations will be accepting applications  through February 8. See3, YouTube, and Edelman are conducting a survey to measure the impact of nonprofit video. The data and responses acquired will be used to create the first-ever…

Making the Ask: How Asheville Habitat Increased Gifts with Emotional, Integrated Fundraising

Just before 5 o’clock on New Year’s Eve last week, I received an email from Kit Rains, Development Director at the Asheville Area Habitat for Humanity, letting me know that they had an increase in donations after using some tips I gave during a webinar. I love hearing from nonprofits on what works for them (and what…

Mixed Links for Nonprofit Marketers January 4, 2013

Happy Friday! Here are this week’s Mixed Links… The “bitty award” for brilliance in direct mail fundraising for small shop nonprofit organizations is accepting applications from now through February 8. Katya Andresen tells you What You Absolutely Must Know about Where Tech Is Headed. While you may not be able to get Morgan Freeman to…

13 Changes to Make in 2013

I just finished presenting a webinar for our All-Access Pass Holders on 13 changes to make in 2013. I’m sharing most of the deck with you here. If you’d like to watch the webinar recording, get yourself an All-Access Pass — the recording will be available tomorrow morning. We polled the webinar participants on which…