Mixed Links for Nonprofit Marketers February 1, 2013

Happy Friday! It’s time for Mixed Links. Nancy Schwartz is conducting  a survey on marketing methods. It’s probably the shortest survey you’ll take, but will help us gain an insight into how you select your marketing activities. You know I am a big proponent of editorial calendars. JD Lasica explains how some of you are confusing…

What’s All This About Responsive Design?

We’ve noticed lately a lot of folks talking about “responsive design” or “responsive web design.”  Mashable even proclaimed 2013 the Year of Responsive Design. Just in case you are getting questions you aren’t quite sure how to answer, we wanted to give you a quick explanation. Simply put, responsive web design means that your website knows what…

When Fundraising is Your Marketing Goal – And Not

I’m really interested in how nonprofits approach marketing differently (especially content marketing) based on how closely aligned their goals are to fundraising for their organizations versus more community engagement or brand building goals. So, I decided to splice and dice some of the data from the 2013 Nonprofit Communications Trends Report, based on the top goals. I…

Hot Mixed Links for Nonprofit Marketers

Let’s have some hot Mixed Links on this chilly Friday. Take a look at this great compilation of the Best Nonprofit Marketing Posts of 2012. There are some really great ideas and lessons to take into 2013. Atlas of Giving released results from 2012’s year end report on charitable giving as well as the forecast…

Time Saving Tips for Email Newsletters and Facebook

Yesterday I shared a graphic from the 2013 Nonprofit Communications Trends Report about which types of content nonprofits said they spend the most time producing, and e-newsletter articles and Facebook updates topped the list. We all have too much to do, so let’s look at some ways to save a little time as you work on your…

Where Does All of Your Time Go?

In the 2013 Nonprofit Communications Trends Report, we asked nonprofit communicators which types of content they expected to spend the most time producing in 2013. Email newsletter articles and Facebook updates were the most popular choices, followed by event marketing and website articles. Nonprofits with budgets over $1 million were more likely to say they…

What’s Exciting and Scary for Nonprofit Communicators Today

In the 2013 Nonprofit Communications Trends Report, we have two open-ended questions where we asked you what was exciting and what was scary for you about your work in 2013. Here’s a quick summary of what we heard from you . . . What EXCITES You about 2013 New opportunities to expand your reach and…

How Often to Email in 2013

I get this question a lot: How often should we email? What’s too much, what’s not enough? It’s a complicated question with lots of variables. For example, the more relevant and valuable your content is to those on the receiving end, the more you can email them. You can make your content more valuable and…

Donor Acquisition Versus Retention in 2013

I heard from several people yesterday about the issue of whether donor acquisition or donor retention should be the focus for 2013, for those of you who are at least somewhat responsible for fundraising from individuals. Of course, you have to do both, all the time, but just how hard you swing in either direction…

Does Size Matter?

Does the size of your organization affect which communications tools you’ll use? Turns out, not that much, according to our 2013 Nonprofit Communications Trends Report. The order of importance of the most popular communications tools doesn’t vary significantly based on budget size, with a few minor exceptions. When looking at the “very” important rankings by…