How Nonprofits Are Using Editorial Calendars

During our webinar yesterday where we previewed the 2013 Nonprofit Communications Trends Report (coming January 14, 2013!), I asked two poll questions about how nonprofits are currently using editorial calendars for their communications. First we asked about the format of the editorial calendar. As you can see, there is a pretty even split between shared…

Going Ugly

Jeff Brooks at Future Fundraising Now blogged today about some email fundraising lessons from the Obama campaign shared in Bloomberg Businessweek, one of which is that ugly emails work better than pretty ones. Quoting here: “Every time something really ugly won, it would shock me: giant-size fonts for links, plain-text links vs. pretty ‘Donate’ buttons. Eventually…

Making Your 2013 Marketing Goals More Clear

Last week, I shared a theory of change for nonprofit marketing, connecting your tactical communications work to your nonprofit’s larger mission. While that’s helpful, you still need to get much more specific about your annual goals. If you are working on your plan for 2013 and aren’t sure where to start, I suggest that you…

How Content Marketing Is Different – The Terminology

On Tuesday, I shared a Theory of Change for nonprofit marketing. Today, let’s try to clear up some confusion about the terms that are flying around in our field. For example, what is “content marketing” and why should nonprofits shift toward it? Here’s how I define content marketing for nonprofits:  Content marketing for nonprofits is…

Get a Sneak Peek at the 2013 Nonprofit Communications Trends Report – Free Webinar

If you were one of the 1400+ nonprofits who took my annual communications trends survey, THANK YOU! We are compiling the results now, and will be hosting a free webinar next Wednesday, December 12th at 1:00 p.m. Eastern (10:00 a.m. Pacific) to share the preliminary results of the 2013 Nonprofit Communications Trends Report. We won’t…

The Theory of Change Behind Nonprofit Marketing

The “Theory of Change” is a popular strategic planning model in the nonprofit world. It graphically lays out all of the building blocks required to get from where you are now to where you want to be, so that your tactics are clearly connected to your larger goals. As I was writing the first section…

Emailing Monthly; Direct Mailing Quarterly

The survey for our 2013 Nonprofit Communications Trends Report will close tonight! Please add your voice if you aren’t one of the more than 1,300 nonprofit communicators participating in the survey so far! Here is your last sneak peak at the early data, before we provide the preliminary release during our free webinar on December 12. The report…

Are Nonprofits in Your State Well Represented?

Here’s the map of the nonprofits that we’ve heard from in the 2013 Nonprofit Communications Trends Report Survey. Is your state represented well? If not, get your nonprofit friends to take the survey before midnight Eastern time on Friday, November 30, 2012! Here is the link: https://www.surveymonkey.com/s/2013trends Or you can use the short code: http://kivilm.com/2013…

Chucking the Ladder of Engagement

I read an article this morning in the Stanford Social Innovation Review, and I highly recommend you do too: The Permanent Disruption of Social Media The gist of it: “Social media has chipped away at the foundation of traditional donor-engagement models. A new study highlights the realities of donor behavior and how organizations can redesign…

What Does Your Organization Do? Draw It Out

Illustrated videos are very popular right now with everyone from big corporations to small nonprofits. Jessica Pullano, who is currently participating in my Mentoring Program, shares how her organization created one to help explain what they do. ~Kivi Guest Post by Jessica Pullano of the San Francisco Education Fund Like many communications people, my ongoing quest is to…