Freebie: 2013 Nonprofit Communications Trends Preview

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE. Earlier this month I held a webinar that gave attendees a sneak peek at the 2013 Nonprofit Communications Trends Report that we will release in January. Now,…

Top Ten Articles from 2012 at Nonprofit Marketing Guide

Yesterday I shared our Top Ten Blog Posts from 2012, and today I want to share the Top Ten Articles for 2012 on NonprofitMarketingGuide.com, our main website, in case you missed them. These are the top article pages we added in 2012, not the top pages overall. We usually send out new articles like these…

How Nonprofits Are Using Editorial Calendars

During our webinar yesterday where we previewed the 2013 Nonprofit Communications Trends Report (coming January 14, 2013!), I asked two poll questions about how nonprofits are currently using editorial calendars for their communications. First we asked about the format of the editorial calendar. As you can see, there is a pretty even split between shared…

Going Ugly

Jeff Brooks at Future Fundraising Now blogged today about some email fundraising lessons from the Obama campaign shared in Bloomberg Businessweek, one of which is that ugly emails work better than pretty ones. Quoting here: “Every time something really ugly won, it would shock me: giant-size fonts for links, plain-text links vs. pretty ‘Donate’ buttons. Eventually…

Making Your 2013 Marketing Goals More Clear

Last week, I shared a theory of change for nonprofit marketing, connecting your tactical communications work to your nonprofit’s larger mission. While that’s helpful, you still need to get much more specific about your annual goals. If you are working on your plan for 2013 and aren’t sure where to start, I suggest that you…

How Content Marketing Is Different – The Terminology

On Tuesday, I shared a Theory of Change for nonprofit marketing. Today, let’s try to clear up some confusion about the terms that are flying around in our field. For example, what is “content marketing” and why should nonprofits shift toward it? Here’s how I define content marketing for nonprofits:  Content marketing for nonprofits is…

Get a Sneak Peek at the 2013 Nonprofit Communications Trends Report – Free Webinar

If you were one of the 1400+ nonprofits who took my annual communications trends survey, THANK YOU! We are compiling the results now, and will be hosting a free webinar next Wednesday, December 12th at 1:00 p.m. Eastern (10:00 a.m. Pacific) to share the preliminary results of the 2013 Nonprofit Communications Trends Report. We won’t…

The Theory of Change Behind Nonprofit Marketing

The “Theory of Change” is a popular strategic planning model in the nonprofit world. It graphically lays out all of the building blocks required to get from where you are now to where you want to be, so that your tactics are clearly connected to your larger goals. As I was writing the first section…

Emailing Monthly; Direct Mailing Quarterly

The survey for our 2013 Nonprofit Communications Trends Report will close tonight! Please add your voice if you aren’t one of the more than 1,300 nonprofit communicators participating in the survey so far! Here is your last sneak peak at the early data, before we provide the preliminary release during our free webinar on December 12. The report…