Mixed Links for Nonprofit Marketers October 19, 2012

Happy Friday! It’s Mixed Links time… First off, a quick update on our fundraiser for Positive Wellness Alliance. Every year, we host a free webinar where we collect a $10 donation for PWA. So far, you’ve donated over $1400! Thank you! This year’s webinar is Three Stories Every Nonprofit Should Be Telling and it will take place…

Story Wars: Interview with Jonah Sachs, Part 2

Yesterday I posted Part 1 of my interview with Jonah Sachs, author of Winning the Story Wars by Those Who Tell  – and Live – the Best Stories Will Rule the Future. Below is the transcript from the second half of that interview. We pick up with Jonah discussing how nonprofits can play the role of mentor…

Story Wars: Interview with Jonah Sachs, Part 1

 Last week I had the pleasure of interviewing Jonah Sachs, author of Winning the Story Wars: Why Those Who Tell  – and Live – the Best Stories Will Rule the Future.  Below is the transcript from the first part of that interview. You can also listen to the whole interview now- it’s a little over 20 minutes long. We…

What Works in Advocacy Communications and What Doesn’t

I spotted this new report called The Advocacy Gap: Research for Better Advocacy on Frogloop today. If you are asking your supporters to advocate for you with Congress, it’s a definite must-read. Here are a few interesting points, all of which tie directly back to basic marketing lessons (which I’ve added in italics). There is…

Mixed Links on Nonprofit Fundraising and Marketing

Greeting from sunny Florida! Perfect weather for Mixed Links! With less than a month ’til the election, I thought I would round up some posts on how the presidential candidates are communicating and what we as nonprofit communicators can learn from them. Nancy Schwartz breaks down the first debate with Debate Highlights: 9 Communications Lessons.…

Best and Worst Job Interview Questions for Comm and Development Directors?

Ashlie Hutcherson, Associate Development Director at Almost Home, emailed me yesterday asking if I’d write a blog post on questions to ask during interviews with Development Director candidates. Ashlie says that applicants for the Development Director job at her organization have already completed a prescreening phone interview and a face-to-face interview with the Executive Director. Now…

Reality Check: Social Media and Mobile

Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy. Here are a few more of my favorites, this time on social media and mobile specifically. Half of Boomers use social media, as do a 1/3 of people over 65. According to…

Reality Check: Why You Need an Online Marketing Strategy

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some…

Better Nonprofit Storytelling – Free Webinar

It’s time for another free webinar, and this time it’s our ever-popular “Three Stories Every Nonprofit Should Be Telling” on Wednesday, October 24. Space is limited, to reserve your spot now. This webinar will be our annual Nonprofit Marketing Guide community fundraiser for Positive Wellness Alliance (PWA), an organization that helps low-income people with HIV/AIDS in the…

Membership Has Its Privileges – Especially When It’s Free!

Our main goal at NonprofitMarketingGuide.com is to provide training and mentoring for nonprofits who have small communications staffs and budgets, but big enthusiasm and ideas. While we think our All-Access Pass is the most affordable and comprehensive nonprofit marketing training you can find, we understand that some of you don’t have a budget at all…