As graphic design expert Julia Reich said in a guest post she did for us last year, People are passionate and loyal to brands they feel connected to, and that doesn’t just apply to coffee and sneakers, it’s relevant to nonprofit brands too. Loyalty leads to increased awareness, participation, and donations. A logo, as the visual representation…
You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. But when? What about all of those nonprofits using social media to raise money right now? Can you create a social media strategy that does both? I…
Happy Friday everyone! Join me for some Mixed Links . . . Constant Contact released results from their 2012 Nonprofit Pulse Survey. The survey findings are consistent with what we found in our own Nonprofit Communications Trends Report: nonprofits are concerned about finding and connecting with supporters, and are excited about the role of social media…
Social media is ALL about listening, but trying to hear your name being called amid the noise can be difficult. The popular social media app Hootsuite can help. The following video shows you how you can hear if people are tweeting about you (even if they don’t know your Twitter handle), your cause or anything…
When I first started working in nonprofit communications, the job was really all about the newsletter. The nonprofit newsletter, first in print and then in email, was the mainstay of communications between the nonprofit and its supporters. More than any other piece of communications, the newsletter consumed a lot of staff time and energy, not…
No, this isn’t a post about trampoline as an Olympic sport (I don’t get it, personally). It is a post about finding the thing(s) that help you be more creative, break through the blahs, and otherwise deal with writer’s block, procrastination or other things getting in the way of getting it done. When I am…
It’s Friday – Mixed Links time! Internet Marketing Beth Kanter brings us An Interview With Facebook’s Libby Leffler: Facebook and Nonprofits. And also Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours. Do you commit one of the 7 Deadly Sins of Facebook Brand Pages? NTEN is…
As you know by now, I am working on a new book and want to fill it with real-life examples from my readers. I also want to ensure that the advice I give in the book applies in lots of different scenarios. I’ve identified about 15 types of nonprofits that I want to be sure are…
You should all know by now that I love the shorter and more visual nonprofit annual reports as opposed to skimming through 20+ pages of boring financials. I recently received an email from Katie Bryan, communications director at Iowa Citizens for Community Improvement on how their annual report has changed over the years based on the training she’s taken…
I continue to be so impressed with the way Charity: Water handles its online communications to donors. I highly recommend you give them $10 (or more!), as I have in the past with the Humane Society of the United States and The Nature Conservancy, just so you can watch how they do their online fundraising…
As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional. Facebook Groups have become our go-to way to communicate and work with our training participants. We…
Is the classic nonprofit newsletter still relevant? If yes, why? If not, why not? What changes have you made, or what changes are you seeing or recommending, in nonprofit newsletters — in print and online? Those and any other questions or issues related to producing nonprofit newsletters in 2012 and beyond are the focus of the…
