[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] We all grow and change as people and as professionals, and so do our organizations. As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the…
A friend recently recalled how I had critiqued her website during a webinar a couple of years ago, and though I don’t remember it exactly, apparently we were both somewhat appalled by how many clicks were required to make an online donation to the organization. Do you know how many clicks it takes from your…
Happy Friday! It’s Mixed Links time… First off, a quick update on our fundraiser for Positive Wellness Alliance. Every year, we host a free webinar where we collect a $10 donation for PWA. So far, you’ve donated over $1400! Thank you! This year’s webinar is Three Stories Every Nonprofit Should Be Telling and it will take place…
Yesterday I posted Part 1 of my interview with Jonah Sachs, author of Winning the Story Wars by Those Who Tell – and Live – the Best Stories Will Rule the Future. Below is the transcript from the second half of that interview. We pick up with Jonah discussing how nonprofits can play the role of mentor…
Last week I had the pleasure of interviewing Jonah Sachs, author of Winning the Story Wars: Why Those Who Tell – and Live – the Best Stories Will Rule the Future. Below is the transcript from the first part of that interview. You can also listen to the whole interview now- it’s a little over 20 minutes long. We…
I spotted this new report called The Advocacy Gap: Research for Better Advocacy on Frogloop today. If you are asking your supporters to advocate for you with Congress, it’s a definite must-read. Here are a few interesting points, all of which tie directly back to basic marketing lessons (which I’ve added in italics). There is…
Greeting from sunny Florida! Perfect weather for Mixed Links! With less than a month ’til the election, I thought I would round up some posts on how the presidential candidates are communicating and what we as nonprofit communicators can learn from them. Nancy Schwartz breaks down the first debate with Debate Highlights: 9 Communications Lessons.…
Ashlie Hutcherson, Associate Development Director at Almost Home, emailed me yesterday asking if I’d write a blog post on questions to ask during interviews with Development Director candidates. Ashlie says that applicants for the Development Director job at her organization have already completed a prescreening phone interview and a face-to-face interview with the Executive Director. Now…
Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy. Here are a few more of my favorites, this time on social media and mobile specifically. Half of Boomers use social media, as do a 1/3 of people over 65. According to…
At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some…
I think a lot of my readers will relate to today’s guest post. Pam Jacobsen shares some of the fun aspects of her multi-task job. ~Kivi Guest Post by Pam Jacobsen, Fort Bend Christian Academy Can you tell by the title how I’m feeling today? It’s 5:10 p.m. on a Friday and I am the only…
It’s time for another free webinar, and this time it’s our ever-popular “Three Stories Every Nonprofit Should Be Telling” on Wednesday, October 24. Space is limited, to reserve your spot now. This webinar will be our annual Nonprofit Marketing Guide community fundraiser for Positive Wellness Alliance (PWA), an organization that helps low-income people with HIV/AIDS in the…
