Thanks to all of you who took our survey this month on nonprofit newsletters. I’ve shared some of the results already in posts on how social media is influencing newsletters and how often you should send email newsletters to supporters. Here are some other interesting stats from the survey, which was completed by 419 nonprofits.…
Happy Friday, everyone! Time, once again, for some Mixed Links… Video is one of the best ways to inspire supporters. Here are 10 Video Campaign and Fundraising Tips for Nonprofits and Social Causes. For other ways to get your supporters involved — even if you are graphically challenged — try How to Easily Create Professional-Looking…
Every nonprofit communicator wants an answer to this question! My generic advice — knowing nothing about your organization — is monthly bare minimum and really more like twice a month. You should step it up beyond that to more like weekly if you need people to do lots of things (you have lots of calls…
Yesterday I taught a webinar with our training partner CharityHowTo.com called “How to Create a Nonprofit Annual Report People Will Actually Read.” At the beginning of the webinar I surveyed the participants (about 80 people) about the format of their last annual report. I teach this webinar several times a year and these are…
In yesterday’s post, I told you that I suspect that the reason online givers seem to be one-hit-wonders has less to do with online givers being fickle and more with nonprofits not yet figuring out how to do online donor retention well. I promised to share what happened when I gave online gifts to 20 national…
You may be wondering why online fundraising seems to work so great for a few organizations and really poorly for others. And you may have heard that online givers are flaky or fickle, which was reinforced by Blackbaud’s research that concluded that online-acquired donors are more valuable in the long-term than traditional mail-acquired donors, but only…
Welcome to Mixed Links! Engagement (or as Claire would say, “Getting peeps talking”) Does your nonprofit know the difference between documentation and communication? Make sure you do in Stop Documenting. Start Communicating. Getting people on your email list is very important, but so is what you do after you get them there. Katya Andresen shares…
Last week, I asked for your thoughts on how your newsletter has changed, including how your organization’s use of social media has affected your newsletter, whether print or online. Of the 299 people who had answered this particular question when I pulled the data yesterday, a third said that social media had little to no…
As part of my webinar “So What and Who Cares: How to Make Your Messaging More Meaningful and Memorable,” I share this quick checklist to help ensure that your messages are as relevant as possible.
As graphic design expert Julia Reich said in a guest post she did for us last year, People are passionate and loyal to brands they feel connected to, and that doesn’t just apply to coffee and sneakers, it’s relevant to nonprofit brands too. Loyalty leads to increased awareness, participation, and donations. A logo, as the visual representation…
You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. But when? What about all of those nonprofits using social media to raise money right now? Can you create a social media strategy that does both? I…
Happy Friday everyone! Join me for some Mixed Links . . . Constant Contact released results from their 2012 Nonprofit Pulse Survey. The survey findings are consistent with what we found in our own Nonprofit Communications Trends Report: nonprofits are concerned about finding and connecting with supporters, and are excited about the role of social media…
