Here’s Why Online Fundraising Doesn’t Work

You may be wondering why online fundraising seems to work so great for a few organizations and really poorly for others. And you may have heard that online givers are flaky or fickle, which was reinforced by Blackbaud’s research that concluded that online-acquired donors are more valuable in the long-term than traditional mail-acquired donors, but only…

Mixed Links for Nonprofit Marketers August 17, 2012

Welcome to Mixed Links! Engagement (or as Claire would say, “Getting peeps talking”) Does your nonprofit know the difference between documentation and communication? Make sure you do in Stop Documenting. Start Communicating. Getting people on your email list is very important, but so is what you do after you get them there. Katya Andresen shares…

Six Ways Social Media Has Affected Nonprofit Newsletters

Last week, I asked for your thoughts on how your newsletter has changed, including how your organization’s use of social media has affected your newsletter, whether print or online. Of the 299 people who had answered this particular question when I pulled the data yesterday, a third said that social media had little to no…

Mixed Links for Nonprofit Marketers and Fundraisers August 10, 2012

Happy Friday everyone! Join me for some Mixed Links . . . Constant Contact released results from their 2012 Nonprofit Pulse Survey. The survey findings are consistent with what we found in our own Nonprofit Communications Trends Report: nonprofits are concerned about finding and connecting with supporters, and are excited about the role of social media…

The Nonprofit Newsletter – Still All That?

When I first started working in nonprofit communications, the job was really all about the newsletter. The nonprofit newsletter, first in print and then in email, was the mainstay of communications between the nonprofit and its supporters. More than any other piece of communications, the newsletter consumed a lot of staff time and energy, not…