How Nonprofits Can Use Facebook Groups

As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional. Facebook Groups have become our go-to way to communicate and work with our training participants. We…

How Are Nonprofit Newsletters Changing?

Is the classic nonprofit newsletter still relevant? If yes, why? If not, why not? What changes have you made, or what changes are you seeing or recommending, in nonprofit newsletters — in print and online? Those and any other questions or issues related to producing nonprofit newsletters in 2012 and beyond are the focus of the…

Your Organization’s Superhero

One of the questions Tom Ahern always asks during our Direct Mail for Small Nonprofits E-Clinic is, “Are you treating your donors like your organization’s superhero?” He’s not just talking about being grateful for their gift. He’s talking about shifting the responsibility of your cause onto the donor’s shoulders. The donor is the answer to your…

How to Get the Most from Your Evergreen Content

Last week, I talked about what evergreen content is, why you need it, and where to use it. Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website. But my favorite benefit of producing evergreen content is how perfect it is for repurposing, which saves…

Mixed Links for Nonprofit Marketers July 20, 2012

Happy Friday! Ready for a round of Mixed Links? Internet Marketing Need a new website? Geoff Staples with WPMU.org (a Wordpress development blog) shares How to Successfully Create a Non-Profit Website on a Limited (Or Non-Existent) Budget. Did you know 7 in 10 smartphone or tablet users conduct at least one Web-based activity solely with their mobile…

Evergreen Content – Why You Need It and Where It Goes

Evergreen content is information that stays fresh from season to season, much like an evergreen tree.  You may not need to change it all, or to only make minor tweaks from time to time. Evergreen content often takes these forms: How to articles or tutorials Top ten or “best of” lists Core principals, ideas or…

Be One of the 100 Nonprofits Featured in My New Book

Have you shared your nonprofit communications story with me yet? I’m writing the follow-up to my first book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon) this year, and my goal is to include the nonprofit communications stories of 100 different nonprofits. I’m collecting stories via a series…

Raising Money with Direct Mail and Donor Newsletters

I love Tom Ahern to bits. He’s so smart and so practical, and he tells it like it is, all while still being a nice, supportive guy — which makes him a perfect partner for our Nonprofit Marketing Guide e-clinics on print fundraising for small nonprofits. Tom doesn’t hold back when he sees a nonprofit…

Liking Another Facebook Page Using Your Facebook Page [Video]

On Wednesday, Kristina showed you how to use Facebook as your Page as opposed to your personal profile. In today’s video, she shows you how to “like” another Page as your Facebook Page. Then, you can comment on that Page as your organization. You’ll be able to better represent your organization on Facebook and spread…

Posting to a Facebook Page Using Your Personal Profile [Video]

Yesterday Kristina shared how to comment on Facebook as your organization as opposed to your personal profile. But what if you want to post on your Page, not as an administrator, but as yourself? You can do that easily and it could be very helpful for Pages with multiple admins. If your facebook account does…