Online Fundraising Stats and Trends for Nonprofits

Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. Today, we are going to look at online fundraising. Using the 2012 Online Marketing Nonprofit Benchmark Index Study by Convio and the 2012 eNonprofit Benchmarks Study published by M+R and…

Mixed Links for Nonprofit Marketers May 11, 2012

Another Friday, another round of Mixed Links… Volunteering Did you know volunteers give up to 10 times more than a non-volunteer? With new perspectives on the value of your volunteers, Convio is offering a free on-demand webinar called 5 Volunteer Trends that Can Improve Your Fundraising Bottom Line. And to help you get those volunteers,…

Should Your Nonprofit Use Pinterest?

Should your nonprofit be using Pinterest? Surely someone in your organization has brought that question up by now, and you, like Andria below, may be wondering just how to use Pinterest effectively, if you use it all. Here’s Andria’s specific question . . . Hi Kivi, Thank you for all your helpful tools – webinars,…

How to Make Your Messaging More Relevant

I’m headed to Austin, Texas today to teach a workshop I’m calling “So What and Who Cares? Getting Your Communications Right in 2012” for the Texas Association of Nonprofit Organizations. You answer the So What? question by making your messaging as relevant as possible to the people you are communicating with. But what does that…