Mixed Links and Pass Winners

Welcome to a special Friday the 13th edition of Mixed Links. No black cats or broken mirrors here though. We’re bringing the good stuff today including some lucky folks who won All-Access Passes and individual webinar registrations! Let’s get started… NTC For those of who who couldn’t make it to the 2012 Nonprofit Technology Conference…

One Big Myth about Direct Mail Appeal Letters

Each time we hold our Direct Mail for Small Nonprofits E-clinic, Tom Ahern and I have to help the participants overcome their pre-conceived ideas of what makes a great direct mail appeal letter. And one of the biggest challenges is trying to convince our participants (and their team) that they do NOT have to keep their…

Where’s the Grant Money for Your Marketing and Communications? Webinar Tomorrow

Tomorrow, Betsy Baker of Your Grant Authority will present a webinar for our All-Access Pass Holders on how to find grant money specifically for your nonprofit’s marketing and communications programs. Didn’t think you could find grants for anything other than your programs or services? Betsy busts that myth and shares how you can get the…

From Print to Email: Take Your Newsletter on an Epic Journey – My New E-Book from Network for Good

Print newsletter or email? “To switch or not to switch?” is definitely the question a lot of you have on your minds. To help you answer that question, I have partnered with Network for Good to publish a new e-book From Print to Email: Take Your Newsletter on an Epic Journey. In this free download, I…

Ready for Anything: Don’t Forget the Tech!

As the recent Komen and KONY 2012 controversies show, having a crisis plan is essential. But what happens when you have  a great reaction to something good you have done? You need a plan for that too! Kyla Cromer offer some tips on getting ready.   ~ Kivi Guest Post by Kyla Cromer When your organization is…

Infographics as Teaching Tools – Example from Tara Collins

Infographics aren’t just for making your website or Facebook wall look pretty. Tara Collins, communications director of Watershed Agricultural Council (and a Nonprofit Marketing Guide All-Access Pass Holder), recently sent me this email on how she used infographics in an executive committee meeting to help the attendees better understand her. Here is the email: Kivi – had to…

Video Interview: VolunteerMatch’s Content Marketing Strategy

I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. For VolunteerMatch, those people fall into two institutional audiences: nonprofits and corporations. Watch as Robert outlines the strategy. (Sorry the…

Video Making for Fun and For (Non)Profits

Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Video, when done right, can grab your audience’s attention and make a lasting impression. Sean King, who is also participating in our Nonprofit Marketing Guide Mentoring Program, shares some takeaways from his organization’s recent video campaign. ~Kivi Guest Post…