Video Making for Fun and For (Non)Profits

Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Video, when done right, can grab your audience’s attention and make a lasting impression. Sean King, who is also participating in our Nonprofit Marketing Guide Mentoring Program, shares some takeaways from his organization’s recent video campaign. ~Kivi Guest Post…

How to Coordinate a (Cheap) Successful Photo Shoot for Your Nonprofit Part II

Yesterday, we published Part I of How to Coordinate a (Cheap) Successful Photo Shoot for Your Nonprofit by Marta Lindsey of TransForm. We learned how to prepare for the shoot and find a photographer and models.  Today, she talks about how to make sure your photo shoot produces the results you want. Guest Post by Marta…

How to Coordinate a (Cheap) Successful Photo Shoot for Your Nonprofit Part I

You know what they say, “A picture is worth a thousand words.” A good photograph captures your audience’s attention in ways that words can’t. And using pictures you took with your cell phone can’t do as much as professional looking photos. But who can afford a professional photographer? Marta Lindsey with TransForm shares how she handled this…

Successful Link Building Strategies for Nonprofits

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. But it’s really important! In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link…

Audience Research: Where to Find Polls and Survey Data

You’ve accepted that “the general public” is not a target audience. Congratulations! Now’s the fun part:  learning more about the groups of people who really are most important to your success. You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about…