Do Your Staff and/or Board Need a Marketing Retreat?

During last week’s free webinar on Helping Your Staff and Board Become Great Nonprofit Marketers (register to watch the recording), I asked nonprofit  marketers to tell me why they didn’t currently have the level of cooperation they might like from their fellow staff members and board of directors. Of the 300 or so participants, almost half (48%)…

Empowering Your Team with a Marketing Bank

Earlier this afternoon, I hosted this month’s free webinar, Helping Your Staff and Board Become Great Nonprofit Marketers. We will add the recording to our Freebies Page this evening if you want to sign up to watch the recording. During the webinar, I talked a lot about giving other staff members and your board the tools…

Making Progress on Thanking Donors

I love receiving emails from readers or people who have seen me speak on how they handle their organization’s communications. Today I’m sharing a note from Theresa Swartwood, Director of Public Relations & Marketing, at Cross-Lines Community Outreach, Inc. Theresa shared her strategy for sending thank-you notes, and I think it is a great example of…

The Accidental Rebranding of Komen for the Cure

(Updates to this post can be found at the bottom.) Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure, it seems, is no longer a breast cancer charity, but a…

Mixed Links for Nonprofit Communicators and Fundraisers

Welcome to another round of Mixed Links! We’ve got some great social media and communications posts today. This post by Kari Saratovsky not only sheds some light on the recent rise in Pinterest, but also shares some great infographics on Millennials. Check out The Millennial Story, Told By Infographic(s). Think Facebook was confusing before? Beth Kanter…

Success Story: A Shift in Communications Worked!

We love to hear success stories about the nonprofits we work with. Elexa Liu works with Hope Worldwide in Hong Kong and has participated in many of our training events both online and in person (Yes, she flew all the way to Seattle to take part in the Total Focus Marketing Plan Workshop I teach…

Decide How You Are Different, Be It, and Forget the Rest

Nancy Schwartz asked, “What are your dreams for nonprofits?” My dream for your nonprofit is that you decide what you are really all about — what makes you different — and that you be that organization, and forget the rest. Consider this excerpt from Peter Bregman’s  book, 18 Minutes: Find Your Focus, Master Distraction, and Get…