I recently finished two books that I found helpful, and I think busy nonprofit marketers can learn from them too. They approach productivity in two very different ways, but there are definitely some common elements too. I’m not going to summarize the books for you — you can read other reviews that do that. Instead,…
My default content strategy for nonprofits is the Three Gs: Be Genuine, Generous and Grateful. Seems the being Generous part is the hardest, so I’m going to try to give you more examples of how nonprofits can be generous to their supporters. It can start with identifying a problem your supporters are having. Take, for…
After taking a year off, I’ve done it again: I gave $25 year-end gifts to 20 national nonprofits that I had not previously supported so that I can see what kind of donor communications I get throughout the course of year. I’ve called this the “What I Got When I Gave” experiment, but you might…
As I’ve said before, presidential campaigns are great for nonprofit marketers and fundraisers because they give us a sneak peek into how we’ll be engaging our supporters and motivating them to volunteer and donate in the years to come. The current edition of Newsweek has a very interesting description of what the Obama campaign is…
Getting back into the swing of things after the holidays is tough. Let’s have some Mixed Links. We get a lot of questions about project management so I thought I would share one of our readers’ suggestions. Dana Wilson recommends a tool called One Page Project Manager. It lets you track any project on a single…
I’m writing a new e-book to be published this spring by our good friends at Network for Good on how you move from doing a print newsletter to an email newsletter. If you’ve been through the process, you know it’s not as easy as it sounds! Do you keep doing the print version, or for…
Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report! Feel free to repost and otherwise share far and wide. Nearly 1,300 nonprofits participated in the survey for the report. We’ve also made separate graphics for each of the five chunks of data below, if you…
Happy New Year! Our first free webinar of 2012 is coming up this Thursday, January 5: Ten Changes to Make in 2012. I get these questions all the time: “What should I be doing first? What’s most important?” “I don’t know if I’m doing the right things. What would YOU do?” “What needs to be…
If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. Monthly Writing Prompts Smash through your writer’s block with my monthly writing prompts e-newsletter! At the start of each month, I’ll send you…
If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. Today we have two: a download and a webinar. 2012 Nonprofit Communications Trends Report and Free Webinar: Ten Changes to Make in 2012…
If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. No More Fundraising Thermometers I’m sick of fundraising thermometers, aren’t you? This new free download was created to help you think more creatively about ways to…
If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. 25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid This e-book includes a simple five-step approach…
