I’m writing a new e-book to be published this spring by our good friends at Network for Good on how you move from doing a print newsletter to an email newsletter. If you’ve been through the process, you know it’s not as easy as it sounds! Do you keep doing the print version, or for…
Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report! Feel free to repost and otherwise share far and wide. Nearly 1,300 nonprofits participated in the survey for the report. We’ve also made separate graphics for each of the five chunks of data below, if you…
Happy New Year! Our first free webinar of 2012 is coming up this Thursday, January 5: Ten Changes to Make in 2012. I get these questions all the time: “What should I be doing first? What’s most important?” “I don’t know if I’m doing the right things. What would YOU do?” “What needs to be…
If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. Monthly Writing Prompts Smash through your writer’s block with my monthly writing prompts e-newsletter! At the start of each month, I’ll send you…
If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. Today we have two: a download and a webinar. 2012 Nonprofit Communications Trends Report and Free Webinar: Ten Changes to Make in 2012…
If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. No More Fundraising Thermometers I’m sick of fundraising thermometers, aren’t you? This new free download was created to help you think more creatively about ways to…
If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. 25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid This e-book includes a simple five-step approach…
If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. First 100 Days of Your New Nonprofit Marketing Job This free e-book is a list of 100 tasks that you should try to complete within 100 days of starting…
I released the 2012 Nonprofit Communications Trends Report yesterday to everyone who requested an advance copy. I’ll talk a lot more about the findings in January, but here are a few highlights for you. Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. 59% have a written plan or informal…
Before you leave the office this week, don’t forgot to take care of getting your Annual All-Access Pass to Nonprofit Marketing Guide’s webinars and e-books for 2012. This is the only time of year we offer the Annual Pass for a dollar/day — $365. On January 1, it goes back up to $465. Several people…
What are your biggest nonprofit content marketing challenges? Marketing Profs and the Content Marketing Institute recently released a survey of business-to-business communicators, and found that producing the kind of content that engages prospects/customers was the top challenge, followed by producing enough content, and having a budget to produce content. I’d love to know what…
I recently interviewed Sandy Rees from Get Fully Funded about her new book by the same name. Listen to our 8 1/2 minute chat to hear Sandy’s tips on how to get ready to fundraise (and why it’s such an important first step), the differences between successful fundraising nonprofits and those who fail, and what you…
