I love being one of the judges of the Nonprofit DoGooder Video Awards, and you can experience the fun of judging too! Public voting is now open. Select one of four categories (Small, Medium, and Large Orgs, plus Video Storytelling). Watch the intro video, then click on the arrows on the side of the viewing…
Yesterday, we published Part I of How to Coordinate a (Cheap) Successful Photo Shoot for Your Nonprofit by Marta Lindsey of TransForm. We learned how to prepare for the shoot and find a photographer and models. Today, she talks about how to make sure your photo shoot produces the results you want. Guest Post by Marta…
You know what they say, “A picture is worth a thousand words.” A good photograph captures your audience’s attention in ways that words can’t. And using pictures you took with your cell phone can’t do as much as professional looking photos. But who can afford a professional photographer? Marta Lindsey with TransForm shares how she handled this…
For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop, but just couldn’t make it to the coasts, we have great news. Nancy Schwartz and I are bringing the workshop to Chicago on September 19th! Want more good news? Be one of the first 15 people…
Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. But it’s really important! In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link…
Welcome to this week’s Mixed Links! Did you know that nonprofit websites with a branded donation page get 5 times the donations as those websites with a generic donation page? For more insights like this, download Network for Good’s Digital Giving Index. Penelope Burk has some interesting quotes pulled from the Cygnus Donor Survey. Read…
While most of us realize that Ryan Gosling is an attractive man and a good actor, who knew he would be so good at nonprofit communications? We came across the Ryan Gosling memes while updating our March edition of our free Monthly Nonprofit Writing Prompts, so we added this to our pop culture and news section…
On Monday, I shared some links to some national polling and survey data to help you learn more about your target audiences. But you’ll probably want to supplement that with a survey of the people on your list. What questions should you ask to find out what people want to read in your newsletter or…
What do family holiday or vacation traditions, the departments in your favorite magazine, and the primetime TV schedule all have in common? They give us something to look forward to! (At my house, Monday nights are all about The Voice and Smash.) In all of the information chaos around us, it’s important that we give…
You’ve accepted that “the general public” is not a target audience. Congratulations! Now’s the fun part: learning more about the groups of people who really are most important to your success. You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about…
Nancy Schwartz is celebrating a birthday today, but she’s giving out the goodies! Being a nonprofit marketer can be an overwhelming experience. Even the most seasoned of us need guidance now and then – a little inspiration to let us know we are on the right track, or a new way to look at an old problem.…
Yesterday, David Schulz warned us about the need to protect the private information of our participants and supporters. Today David explains the 8 basic principals involved in protecting the information you store so you don’t become the kind of example he shared yesterday. ~Kivi Guest Post by David Schulz Privacy is a cherished right. But…
