If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. Today we have two: a download and a webinar. 2012 Nonprofit Communications Trends Report and Free Webinar: Ten Changes to Make in 2012…
If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. No More Fundraising Thermometers I’m sick of fundraising thermometers, aren’t you? This new free download was created to help you think more creatively about ways to…
If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. 25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid This e-book includes a simple five-step approach…
If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. First 100 Days of Your New Nonprofit Marketing Job This free e-book is a list of 100 tasks that you should try to complete within 100 days of starting…
I released the 2012 Nonprofit Communications Trends Report yesterday to everyone who requested an advance copy. I’ll talk a lot more about the findings in January, but here are a few highlights for you. Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. 59% have a written plan or informal…
Before you leave the office this week, don’t forgot to take care of getting your Annual All-Access Pass to Nonprofit Marketing Guide’s webinars and e-books for 2012. This is the only time of year we offer the Annual Pass for a dollar/day — $365. On January 1, it goes back up to $465. Several people…
What are your biggest nonprofit content marketing challenges? Marketing Profs and the Content Marketing Institute recently released a survey of business-to-business communicators, and found that producing the kind of content that engages prospects/customers was the top challenge, followed by producing enough content, and having a budget to produce content. I’d love to know what…
I recently interviewed Sandy Rees from Get Fully Funded about her new book by the same name. Listen to our 8 1/2 minute chat to hear Sandy’s tips on how to get ready to fundraise (and why it’s such an important first step), the differences between successful fundraising nonprofits and those who fail, and what you…
The new Money for Good II Study by Hope Consulting and GuideStar has a few interesting findings about the kind of information that donors want to hear from nonprofits. While you are probably used to lots of scrutiny from your foundation grantmakers, only a third of individual donors research organizations before giving. People who advise…
It’s cold out, so time for some hot Mixed Links! (If you are new here, this is our close-to-weekly Friday Happy Hour link roundup of good stuff we don’t want you to miss.) What’s the biggest marketing lesson you learned in 2011? Nancy Schwartz wants to know. Share your thoughts and you will be…
I’ve never liked fundraising thermometers. For me, unless you are fundraising to increase global warming or to pay for a new heating system in your building, temperature rising in a thermometer really doesn’t make much sense as a visual for achieving fundraising goals. Sure, most people understand what you are saying, because fundraising thermometers have…
I have a problem that I’m sure you are all too familiar with: I have too much to do, and not enough hours in the day to do it. So I’m taking my own advice, and narrowing down some of what we’ll do at Nonprofit Marketing Guide in 2012. We’ll remain forever focused on helping…
