Welcome to another round of Mixed Links! We’ve got some great social media and communications posts today. This post by Kari Saratovsky not only sheds some light on the recent rise in Pinterest, but also shares some great infographics on Millennials. Check out The Millennial Story, Told By Infographic(s). Think Facebook was confusing before? Beth Kanter…
We love to hear success stories about the nonprofits we work with. Elexa Liu works with Hope Worldwide in Hong Kong and has participated in many of our training events both online and in person (Yes, she flew all the way to Seattle to take part in the Total Focus Marketing Plan Workshop I teach…
Sometimes the work you do is newsworthy on its own and it’s worth the time to pitch your story to reporters. But there’s also another way to get your name in the news: Newsjacking. David Meerman Scott has published a fast read all about the process in Newsjacking: How to Inject your Ideas into a…
Happy Friday! Join me for some Mixed Links . . . Let’s start with some free webinars. Nancy Schwartz is hosting The 4 Keys to Pitch-Perfect Messaging on February 7 at 1:00 p.m. EST. During this webinar, you’ll learn how to create relationships with your supporters through strong messages. Atlas of Giving released a report indicating…
Nancy Schwartz asked, “What are your dreams for nonprofits?” My dream for your nonprofit is that you decide what you are really all about — what makes you different — and that you be that organization, and forget the rest. Consider this excerpt from Peter Bregman’s book, 18 Minutes: Find Your Focus, Master Distraction, and Get…
I recently finished two books that I found helpful, and I think busy nonprofit marketers can learn from them too. They approach productivity in two very different ways, but there are definitely some common elements too. I’m not going to summarize the books for you — you can read other reviews that do that. Instead,…
My default content strategy for nonprofits is the Three Gs: Be Genuine, Generous and Grateful. Seems the being Generous part is the hardest, so I’m going to try to give you more examples of how nonprofits can be generous to their supporters. It can start with identifying a problem your supporters are having. Take, for…
After taking a year off, I’ve done it again: I gave $25 year-end gifts to 20 national nonprofits that I had not previously supported so that I can see what kind of donor communications I get throughout the course of year. I’ve called this the “What I Got When I Gave” experiment, but you might…
As I’ve said before, presidential campaigns are great for nonprofit marketers and fundraisers because they give us a sneak peek into how we’ll be engaging our supporters and motivating them to volunteer and donate in the years to come. The current edition of Newsweek has a very interesting description of what the Obama campaign is…
Getting back into the swing of things after the holidays is tough. Let’s have some Mixed Links. We get a lot of questions about project management so I thought I would share one of our readers’ suggestions. Dana Wilson recommends a tool called One Page Project Manager. It lets you track any project on a single…
I’m writing a new e-book to be published this spring by our good friends at Network for Good on how you move from doing a print newsletter to an email newsletter. If you’ve been through the process, you know it’s not as easy as it sounds! Do you keep doing the print version, or for…
Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report! Feel free to repost and otherwise share far and wide. Nearly 1,300 nonprofits participated in the survey for the report. We’ve also made separate graphics for each of the five chunks of data below, if you…
