Freebie: No More Fundraising Thermometers

If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. No More Fundraising Thermometers I’m sick of fundraising thermometers, aren’t you?  This new free download was created to help you think more creatively about ways to…

Poll: What’s Hard about Nonprofit Content Marketing?

What are your biggest nonprofit content marketing challenges? Marketing Profs and the Content Marketing Institute recently released a survey of business-to-business communicators, and found that producing the kind of content that engages prospects/customers was the top challenge, followed by producing enough content, and having a budget to produce content.   I’d love to know what…

No More Fundraising Thermometers – Free E-Book

I’ve never liked fundraising thermometers. For me, unless you are fundraising to increase global warming or to pay for a new heating system in your building, temperature rising in a thermometer really doesn’t make much sense as a visual for achieving fundraising goals. Sure, most people understand what you are saying, because fundraising thermometers have…