Could Good Photography Make All the Difference for You?

Today at Shelter’s Edge, the blog by ASPCApro (for animal sheltering professionals and volunteers), they ask, “Can we save more lives simply by taking better pictures?” ASPCApro is considering whether or not to do formal research on this question, but the anecdotal evidence is pretty striking. Show us cute, in-focus photos of cats and dogs…

7 Steps to Better Email Fundraising and Communications

I’m teaching a workshop in Toledo on Wednesday for the Center for Nonprofit Resources (a program of the Toledo Community Foundation) called 7 Steps to Better Email Fundraising and Communications.  I’m looking forward to meeting the 50+ nonprofits signed up for the workshop. Here are the seven steps: 1. Acknowledge Trends in the Way People…

Mixed Links for Nonprofit Marketers and Fundraisers September 23, 2011

Happy Friday! I’m in Edmonton, Alberta today at the Alberta EcoTrust Foundation’s River Rally. I hear there will be margaritas at my evening keynote tonight  . . .  Something tells me I should skip Happy Hour! So here are some Mixed Links instead. TIME SENSITIVE: Voting closes today for potential NTEN conference sessions. Check out Nancy…

Managing Your Nonprofit’s Communications Calendar

I highly recommend that you subscribe to the Nonprofit Technology Network’s quarterly online journal, NTEN: Change.  I’m on the editorial board, and it’s free. It’s written in plain English (i.e. for non-techies) to help nonprofit leaders make sound decisions about how they use and invest in technology. I’m reposting here a short article I wrote…

5 Ways Nonprofits Blow Their Asks

Avoid sabotaging your nonprofit’s communications with wimpy, confusing asks.  Here are five frequent problems with the way nonprofits ask for support, whether it’s donating money or time or some other valuable. 1. Assuming One Size Fits All. There is no such thing as the general public. Know your supporters, donors, participants or whoever you are talking to,…

The Nonprofit Content Marketing Cookbook – Pre-Order Now

It’s almost done . . .  The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. I’ve heard from so many of you who are excited about all of the different ways that you can directly reach your participants and supporters now,…

Creating Website Content: What Do Your Visitors Really Want?

I originally wrote this article as a guest post on the Nonprofit Technology Network’s blog, but just realized I hadn’t shared it with you, so here it is! Your website is out there for all to see. You never know who’s going to end up visiting. So how can you create website content that all kinds…