New Free E-Course: 15 Days to Better E-Newsletters

Your email newsletter can be the engine that drives your online fundraising program, educates your supporters, and inspires them to volunteer with and advocate for you — but not without a strategy behind it and an approach to communicating that’s more like personal gift giving and less like mass e-blasting. Drastically Improve Your Newsletter in…

Mixed Links for Nonprofit Communicators August 19, 2011

Happy Friday, everyone! Let’s unwind with a few mixed links – good stuff for nonprofit communicators. Social Media For great insights into nonprofits and Facebook, NTEN has released the 2011 Benchmarks Extra: Facebook which dissects data from 34 nonprofits. Just “like” their Facebook page to receive the report. Carie Lewis of HSUS shares a great…

Creating a Two-Page Nonprofit Annual Report

You know I am a fan of the “new and improved” nonprofit annual report — which I define as anything that is shorter, clearer, and easier for donors to understand than traditional annual reports. I especially like two- and four-pagers and videos. I’m collecting samples of “new and improved” nonprofit annual reports on this wiki,…

Too Much Content or Not Enough?

I’ve been doing a fair amount of consulting lately with nonprofits on their content marketing strategies, as well as talking with lots of nonprofits about how they handle content creation and distribution, and I see nonprofits falling into two different camps with different needs: Nonprofits  That Don’t Have Enough Content These are the groups who…

What It Means to Do Multi-Channel Right

Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail)  increases donor retention rates, giving frequency, and consequently lifetime value. The boost in lifetime value occurred whether or not the donor actually elected to give online (guess what, direct mail donors read email!). Donors who…