Email List Predicament: Is This OK?

Sometimes it’s hard to know whether you are doing the right thing or not, or where to stand in that big gray area. Take nonprofit emailing, for example. There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation.  There are “best practices” that various experts share, but it’s…

Blending Marketing and Fundraising into Community Engagement Teams

Layla Fry, director of communications for Southwest Key Programs, emailed me this question: “My organization is interested in merging the now separate functions of fundraising and communications into a ‘Community Engagement Team’ as you recommended in your book. Can you tell me where I can find out more about this trend and how/why you believe this…