Blending Marketing and Fundraising into Community Engagement Teams

Layla Fry, director of communications for Southwest Key Programs, emailed me this question: “My organization is interested in merging the now separate functions of fundraising and communications into a ‘Community Engagement Team’ as you recommended in your book. Can you tell me where I can find out more about this trend and how/why you believe this…

Microvolunteering: Small Jobs on Your Own Time #mds11

Today I’m live blogging parts of the 2011 Millennial Donor Summit, a virtual conference. This session is called the Microvolunteering Revolution, presented by Jacob Colker of Sparked.com (@jacobcolker on Twitter) Most volunteering still happens offline, of course, but there are significant barriers to it. It can be hard to find the right opportunity, you might have…

Creative Fundraising: The Groundhog Day Campaign

I’m always urging you to give something new a try, and to mix it up a bit. Here’s a great example: A Groundhog Day campaign from House of Charity in Minneapolis. Melissa Musliner, House of Charity’s Marketing & Development Director, is a Nonprofit Marketing Guide All-Access Pass holder. “Many people give to the hungry and homeless…