Creating Content to Match Your Org’s Personality

On Wednesday, I suggested a few ways that nonprofits can show their personalities, following up on a post where I listed a bunch of different personality traits and asked you to select three to describe your nonprofit. Personality is important, because it’s essentially your brand — what you are known for and how people perceive…

Mixed Links for Nonprofit Communicators May 20, 2011

Happy Friday, everyone! Here’s another round of mixed links – good stuff for nonprofit communicators. Treating donors well so they keep coming back is something every nonprofit should be focused on. But donor retention rates could be misleading. Future Fundraising Now tells why you need to have all the facts in Donor Rentention Tells Half the Story.…

How Small Nonprofits Can Raise Money on Facebook

I had a great conversation with Susan Gordon, director of nonprofit services for Causes, last week. If you aren’t familiar, Causes has built free, customizable fundraising pages that integrate with Facebook, Twitter, and other channels (and the Causes.com site of course). Causes recently overhauled its integration with Facebook, making it much easier for small nonprofits to use…

Creating an Editorial Process at CompassPoint

Is your process for creating and distributing your nonprofit’s content (you know, the stuff you put in your newsletter, on your website, etc.) non-existent or always done on the fly? The ad hoc approach can work, but it only gets you so far. That’s the conclusion that CompassPoint Nonprofit Services reached last year. Nelson Layag, project…

Managing Social Media at the Foundation Center

In our latest interview in our series on Junction C: Where Creating and Curating Meet Content and Conversation, Jereme Bivins, the social media manager for the Foundation Center, discusses his approach to working with five regional offices across the U.S., while maintaining the voice of the national office. Jereme updates the Foundation Center’s main Twitter account and…

Your Org’s Personality in Three Words?

When I ask staff at nonprofits to describe their organization’s public personality, I often get blank stares, or something like “Ummm . . . we don’t have one, so I guess, well, how about ‘boring?’” I admit, it’s a tough question, especially if you’ve never considered that an organization could even have a personality in…