Amateur Hour in Nonprofit Communications

In my book, Content Marketing for Nonprofits, I devoted a whole section to different communications channels. For each channel, we list not only “Seven Ways to Make Your Content Work Here,” but also “Seven Mistakes to Avoid.” We know trying to run a small nonprofit is hard and you have a million different things to…

Mobile Friendly Websites for Nonprofits – Case Study

Yesterday we heard from Julia Reich on why you should use responsive design. Today we hear from JoAnn Manke from WithinReach on how they used responsive design on their new website for teens. Guest Post by JoAnn Manke from WithinReach Our agency makes connections that families need to be healthy, and works to meet families where they…

S, M, L, XL: Why Responsive Website Design is the Best Strategy for Different Size Screens

In this post, one of our favorite graphic designers, Julia Reich, toots the horn for responsive design, explaining why she decided on responsive design for the new Stone Soup Creative website; why she and her team will endeavor to build it into sites they’ll be designing for their clients from here on in; and why…

Software to Help You Find Your Perfect Photos Instantly

If your organization takes a lot of photos and needs a way to organize them, then Jennifer Charney, communication manager at Save the Redwoods League may have the solution you need. ~Kivi Guest Post by Jennifer Charney of Save the Redwoods League As nonprofit communicators, we’re always hunting for compelling photos to inspire our audiences. Often, it’s a…

That Hideous State Fundraising Solicitation Disclosure Language

I received a question this week about all of that state-by-state fundraising solicitation disclosure language and how that should be included within a fundraising direct mail package. This language is hideous, naturally, from a communications perspective. It’s our equivalent of those pages of fine print that no one reads on the back of our credit…

What the Heck is Alt Text and Why Should I Care?

So you found the perfect image of the perfect family that perfectly represents your cause. No words are necessary as this picture says it all, right?  Wrong! Words are absolutely necessary if you are including that image in an email (or even on your website) or your supporters could be seeing a big fat blank…

What’s All This About Responsive Design?

We’ve noticed lately a lot of folks talking about “responsive design” or “responsive web design.”  Mashable even proclaimed 2013 the Year of Responsive Design. Just in case you are getting questions you aren’t quite sure how to answer, we wanted to give you a quick explanation. Simply put, responsive web design means that your website knows what…

Hot Mixed Links for Nonprofit Marketers

Let’s have some hot Mixed Links on this chilly Friday. Take a look at this great compilation of the Best Nonprofit Marketing Posts of 2012. There are some really great ideas and lessons to take into 2013. Atlas of Giving released results from 2012’s year end report on charitable giving as well as the forecast…

Going Ugly

Jeff Brooks at Future Fundraising Now blogged today about some email fundraising lessons from the Obama campaign shared in Bloomberg Businessweek, one of which is that ugly emails work better than pretty ones. Quoting here: “Every time something really ugly won, it would shock me: giant-size fonts for links, plain-text links vs. pretty ‘Donate’ buttons. Eventually…

Mixed Links for Nonprofit Marketers October 19, 2012

Happy Friday! It’s Mixed Links time… First off, a quick update on our fundraiser for Positive Wellness Alliance. Every year, we host a free webinar where we collect a $10 donation for PWA. So far, you’ve donated over $1400! Thank you! This year’s webinar is Three Stories Every Nonprofit Should Be Telling and it will take place…