The web is a visual space and most people won’t read your whole newsletter, but they will look at the pictures. Jeff Jones has taken his lifelong love of photography and putting it to good work for Community Service Society of New York as the manager of marketing and production. ~Kivi Guest Post by Jeff Jones of Community…
Creating an annual report might be a daunting task, but it is a nonprofit management best practice. Your donors want to know what you have been doing with their money before they will give again. And if you aren’t looking at your annual report as a fundraising tool, then you need to think again. Your…
It’s Worksheet Wednesday . . . sort of. This week, I don’t have a completed worksheet for you. Instead, I want your help making a new one. I get this question all the time: How much can one communications person at a nonprofit really be expected to do? I tried to answer it right about…
One of the biggest challenges for nonprofit marketers and fundraisers is producing all of the content you need to do your job well. Everywhere you look on your to-do list is something new that you need to write – direct mail, emails, newsletters, your website, social media, blog posts, advertising, proposals . . . it…
Happy Friday! Let’s chase all that Halloween candy with some Mixed Links… A few weeks ago, we shared the giving habits of Canadians versus Americans to shed some light on the differences (and similarities) between the two countries. This new infographic reviews the differences between Canadian and American media consumption habits. The end of the year will…
Yesterday, Julia Reich of Stone Soup Creative gave us tips for organizing a successful, well-branded fundraising event. Today, Julia shares some more ideas on throwing a unique event that will be sure to sure to make your occasion unforgettable. ~Kivi Guest Post by Julia Reich of Stone Soup Creative Charity supporters flock to witness or participate in fundraising…
This post is the first in a 2-part series on branding for nonprofit fundraising events by our favorite graphic designer, Julia Reich. Today, Julia discusses why events are a unique and critical component of a nonprofit’s brand. Part 2, which will be published tomorrow, covers out-of-the-box fundraising event ideas. ~Kivi Guest Post by Julia Reich…
I get it. Sometimes it’s really, really hard to come up with an attention-grabbing email subject line or headline. That’s why we came up with a list of 50 fill-in-the-blanks to get you started, most of which are inspired by sensational headlines on consumer magazines. You can make that selling power work for your cause…
It’s Worksheet Wednesday! Today, let’s talk about your Core Topics List, which is next in the set of worksheets we are creating to help you implement the lessons in my new book, Content Marketing for Nonprofits (Amazon). Where’s the substance in your communications? What topics do you write most about, and what topics do you want to…
Every Wednesday for the rest of the year (or close), we’ll share another worksheet to help you implement the lessons in my new book, Content Marketing for Nonprofits (Amazon). This week’s free worksheet is really the first step in getting everyone in your organization on the same page, and getting clear yourself about some of the major…
In my book, Content Marketing for Nonprofits, I devoted a whole section to different communications channels. For each channel, we list not only “Seven Ways to Make Your Content Work Here,” but also “Seven Mistakes to Avoid.” We know trying to run a small nonprofit is hard and you have a million different things to…
[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] This week’s free worksheet will help you and others in your organization gauge your nonprofit’s marketing maturity level. It’s part of the new set of worksheets we are creating to go with Content Marketing for Nonprofits…
