In my book, Content Marketing for Nonprofits, I devoted a whole section to different communications channels. For each channel, we list not only “Seven Ways to Make Your Content Work Here,” but also “Seven Mistakes to Avoid.” We know trying to run a small nonprofit is hard and you have a million different things to…
[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] This week’s free worksheet will help you and others in your organization gauge your nonprofit’s marketing maturity level. It’s part of the new set of worksheets we are creating to go with Content Marketing for Nonprofits…
As I mentioned last week, we are creating a new set of worksheets to go with Content Marketing for Nonprofits (Amazon). We’ll share about one worksheet per week, compiling the workbook as we go. To follow up on last week’s worksheet on Your Nonprofit’s Voice, Tone, and Style, today I’m sharing Six Ways to Share More…
Now that my new book, Content Marketing for Nonprofits (Amazon), is out, we are creating a workbook to go with it. We’ll share about one worksheet per week, compiling the workbook as we go. This week, we are sharing a worksheet called Your Nonprofit’s Voice, Tone, and Style. It’s a free PDF. This will help…
Yippee! Amazon started shipping my new book, Content Marketing for Nonprofits, over the weekend. To celebrate — and to encourage you to get your copy now — we are doing something special for people who order the book before Wednesday, September 4, at midnight. Order your copy (here is the Amazon link, but you can…
My author copy of Content Marketing for Nonprofits arrived today, and Amazon will start shipping early next week. It’s time to start thinking about book clubs! Would you be interested in connecting with other nonprofits who are reading the book too? Help us decide what these events should look like by completing this quick survey.…
Blackbaud has updated its study on the “Next Generation of American Giving.” I’m sharing the static infographic below (here is the interactive one), and here are a bunch of great posts analyzing the data further. It’s very interesting stuff, so set aside a half hour one day soon to read through it.
I use the Six R’s of Relevant Messaging when I’m trying to help nonprofits create messaging that is more relevant to their participants, supporters, and influencers. I’ve shared some specific tips on how to make your communications feel more “Real Time” and “Rewarding,” so today let’s look at being more “Responsive.” Listen! You can’t be responsive unless…
As this research shows, businesses use content marketing — e.g. providing useful information in the form of downloads, white papers, or webinars — as a primary way to build their email lists. Could that approach work as well for your nonprofit? Most Effective Email List Building Tactics I think that depends. We often see nonprofits…
Hope you had a great week! Let’s have some Mixed Links… July’s Nonprofit Blog Carnival is up! Craig Linton, the Fundraising Detective, hosted the carnival and compiled some great tips on monthly giving programs. The August Nonprofit Blog Carnival will be hosted by yours truly and the theme will be how to play well with others…
If you have followed me for any length of time, then you have should have heard the term content marketing. Heck, it’s in the title of my new book coming out next month – Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money. Content marketing isn’t…
Yesterday we heard from Julia Reich on why you should use responsive design. Today we hear from JoAnn Manke from WithinReach on how they used responsive design on their new website for teens. Guest Post by JoAnn Manke from WithinReach Our agency makes connections that families need to be healthy, and works to meet families where they…
