Amateur Hour in Nonprofit Communications

In my book, Content Marketing for Nonprofits, I devoted a whole section to different communications channels. For each channel, we list not only “Seven Ways to Make Your Content Work Here,” but also “Seven Mistakes to Avoid.” We know trying to run a small nonprofit is hard and you have a million different things to…

Worksheet: Your Nonprofit Marketing Maturity Level

[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] This week’s free worksheet will help you and others in your organization gauge your nonprofit’s marketing maturity level. It’s part of the new set of worksheets we are creating to go with Content Marketing for Nonprofits…

Worksheet: Adding More Personality to Your Communications

As I mentioned last week, we are creating a new set of worksheets to go with Content Marketing for Nonprofits (Amazon). We’ll share about one worksheet per week, compiling the workbook as we go. To follow up on last week’s worksheet on Your Nonprofit’s Voice, Tone, and Style, today I’m sharing Six Ways to Share More…

How Different Generations Approach Philanthropy

Blackbaud has updated its study on the “Next Generation of American Giving.” I’m sharing the static infographic below (here is the interactive one), and here are a bunch of great posts analyzing the data further. It’s very interesting stuff, so set aside a half hour one day soon to read through it.    

Be More Relevant by Being More Responsive

I use the Six R’s of Relevant Messaging when I’m trying to help nonprofits create messaging that is more relevant to their participants, supporters, and influencers. I’ve shared some specific tips on how to make your communications feel more “Real Time” and “Rewarding,” so today let’s look at being more “Responsive.”  Listen!  You can’t be responsive unless…

Building Email Lists through Content Marketing

As this research shows, businesses use content marketing — e.g. providing useful information in the form of downloads, white papers, or webinars — as a primary way to build their email lists. Could that approach work as well for your nonprofit? Most Effective Email List Building Tactics I think that depends. We often see nonprofits…

Mixed Links for Nonprofit Marketers and Fundraising

Hope you had a great week! Let’s have some Mixed Links… July’s Nonprofit Blog Carnival is up! Craig Linton, the Fundraising Detective, hosted the carnival and compiled some great tips on monthly giving programs. The August Nonprofit Blog Carnival will be hosted by yours truly and the theme will be how to play well with others…

How Are You Using (Or Not Using) Content Marketing? [Survey]

If you have followed me for any length of time, then you have should have heard the term content marketing. Heck, it’s in the title of my new book coming out next month – Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money. Content marketing isn’t…

Mobile Friendly Websites for Nonprofits – Case Study

Yesterday we heard from Julia Reich on why you should use responsive design. Today we hear from JoAnn Manke from WithinReach on how they used responsive design on their new website for teens. Guest Post by JoAnn Manke from WithinReach Our agency makes connections that families need to be healthy, and works to meet families where they…