How Different Generations Approach Philanthropy

Blackbaud has updated its study on the “Next Generation of American Giving.” I’m sharing the static infographic below (here is the interactive one), and here are a bunch of great posts analyzing the data further. It’s very interesting stuff, so set aside a half hour one day soon to read through it.    

Be More Relevant by Being More Responsive

I use the Six R’s of Relevant Messaging when I’m trying to help nonprofits create messaging that is more relevant to their participants, supporters, and influencers. I’ve shared some specific tips on how to make your communications feel more “Real Time” and “Rewarding,” so today let’s look at being more “Responsive.”  Listen!  You can’t be responsive unless…

Building Email Lists through Content Marketing

As this research shows, businesses use content marketing — e.g. providing useful information in the form of downloads, white papers, or webinars — as a primary way to build their email lists. Could that approach work as well for your nonprofit? Most Effective Email List Building Tactics I think that depends. We often see nonprofits…

Mixed Links for Nonprofit Marketers and Fundraising

Hope you had a great week! Let’s have some Mixed Links… July’s Nonprofit Blog Carnival is up! Craig Linton, the Fundraising Detective, hosted the carnival and compiled some great tips on monthly giving programs. The August Nonprofit Blog Carnival will be hosted by yours truly and the theme will be how to play well with others…

How Are You Using (Or Not Using) Content Marketing? [Survey]

If you have followed me for any length of time, then you have should have heard the term content marketing. Heck, it’s in the title of my new book coming out next month – Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money. Content marketing isn’t…

Mobile Friendly Websites for Nonprofits – Case Study

Yesterday we heard from Julia Reich on why you should use responsive design. Today we hear from JoAnn Manke from WithinReach on how they used responsive design on their new website for teens. Guest Post by JoAnn Manke from WithinReach Our agency makes connections that families need to be healthy, and works to meet families where they…

S, M, L, XL: Why Responsive Website Design is the Best Strategy for Different Size Screens

In this post, one of our favorite graphic designers, Julia Reich, toots the horn for responsive design, explaining why she decided on responsive design for the new Stone Soup Creative website; why she and her team will endeavor to build it into sites they’ll be designing for their clients from here on in; and why…

Mixed Links for Nonprofit Marketers and Fundraisers July 12, 2013

Welcome to Mixed Links! This is our weekly round-up of the good stuff on the net for nonprofit communicators. M+R Research Labs has released a must-read report on multichannel marketing for nonprofits, Adventures in Multichannel Marketing. The report includes five case studies each with a different take on how to use multichannel marketing in smart ways.…

21 Stupid Things You Can Stop Doing [Infographic and Recording]

We had so much fun last week on our free webinar sharing stupid marketing tactics that we’ve decided to share that fun with everyone! You can now watch 21 Stupid Things Nonprofit Marketers Can Stop Doing whenever you want. During this 60-minute webinar, we talked about 21 stupid marketing tactics and strategies you are totally wasting…

Pre-Order My Book Now – Attend a Free Webinar and Get Other Goodies

I am excited to announce that my book, Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money, is now available for pre-order! (Amazon) Today we are also launching the companion website, Content Marketing for Nonprofits.com. This book will show you how to design and implement a…